📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: Arbitrum Foundation
🔹 Location: APAC, Europe
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Driving growth strategies for partners launching DeFi projects on Arbitrum
- Leveraging Web2 and Web3 marketing & engagement techniques
- Working closely with the Growth Lead to design and execute high-impact campaigns
- Supporting ecosystem expansion and maintaining open communication with external stakeholders
ASSUMPTION: This role requires a strong understanding of both Web2 and Web3 marketing strategies, as well as the ability to work effectively with global partners across different time zones.
📋 Key Responsibilities
✅ Drive growth strategies for partners launching DeFi projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques
✅ Lead and conceptualize Web3 incentives growth campaigns, aligning with the partners' goals
✅ Understand partners' needs and craft solutions, serving as a consultant to fuel their growth and successful increase in liquidity
✅ Work closely with our community, partnership, and product marketing teams to drive end-to-end campaigns with message cohesion
✅ Create best practices and growth programs to drive results in scale
ASSUMPTION: The role requires a proactive approach to understanding partners' needs and developing tailored growth strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years in growth management or marketing, with a focus on Web2 and Web3 related growth experiences
Required Skills:
- In-depth knowledge of the DeFi and Web3 ecosystem
- Good grasp of DeFi user funnel challenges and cross-platform user journey
- Effective relationship-building skills with strong communication abilities
- Proven ability in data analytics and interpretation
- Experience in community building and engagement
- Strong go-to-market strategy skills
- Ability to work across time zones with global partners
- Strong spoken and written English communication skills
Preferred Skills:
- Fluency in additional languages
- Experience with blockchain development or smart contracts
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and marketing software is likely required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for similar roles and experience levels)
Benefits:
- Remote first global workforce
- Industry-leading healthcare insurance
- Home office set-up allowance
- Wellbeing allowance
- Growth/continuing education allowance
- Flexible time off
- Company-issued laptop
Working Hours: Full-time (40 hours per week, flexible scheduling)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 11-50 employees (Small to mid-sized company, offering a more agile and collaborative work environment)
Founded: 2023 (Relatively new company, with a focus on innovation and growth)
Company Description:
- Dedicated to scaling Ethereum through cutting-edge Layer 2 solutions
- Empowers developers to build decentralized applications (dApps) on Arbitrum chains
- Committed to decentralization, innovation, and community
Company Specialties:
Company Website: arbitrum.foundation
ASSUMPTION: As a relatively new company focused on blockchain technology, the Arbitrum Foundation is likely to have a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Mid-level (Requires 2+ years of experience in growth management or marketing)
Reporting Structure: Reports directly to the Growth Lead
Work Arrangement: Remote (Global) - Allows for flexibility and the ability to work with global partners
Growth Opportunities:
- Potential career progression into senior roles within the marketing department
- Opportunities to work on high-impact campaigns and drive ecosystem expansion
- Chance to gain experience in the fast-growing blockchain and Web3 industries
ASSUMPTION: Given the company's focus on growth and innovation, there may be opportunities for career advancement as the company expands.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): APAC, Europe
Geographic Context:
- APAC: Diverse region with a growing blockchain and Web3 ecosystem
- Europe: Established tech hub with a strong focus on innovation and startup culture
Work Schedule: Flexible, with a focus on results and delivery (May require occasional work during non-standard hours to accommodate global partners)
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, but may also require occasional work during non-standard hours to accommodate global partners.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the Growth Lead and/or other team members
Key Assessment Areas:
- Understanding of the DeFi and Web3 ecosystem
- Marketing and growth strategy skills
- Communication and relationship-building abilities
- Data analysis and interpretation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant Web2 and Web3 marketing experience
- Prepare a case study or presentation showcasing your growth management or marketing experience in the Web2 and/or Web3 spaces
- Demonstrate your understanding of the DeFi user funnel and cross-platform user journey in your application materials
ATS Keywords: DeFi, Web3, growth management, marketing, data analytics, community building, go-to-market strategy, global partners
ASSUMPTION: The application process may involve a technical assessment or case study presentation to evaluate the candidate's understanding of the DeFi and Web3 ecosystem and their marketing and growth strategy skills.
🛠️ Tools & Technologies
- Marketing and analytics tools (e.g., Google Analytics, social media platforms, SEO tools)
- Blockchain and Web3 tools (e.g., smart contract platforms, DeFi protocols, NFT marketplaces)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's qualifications and the company's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Decentralization
- Innovation
- Community
Work Style:
- Collaborative and agile
- Focused on results and delivery
- Adaptable to working with global partners across different time zones
Self-Assessment Questions:
- How do you align with the company's values of decentralization, innovation, and community?
- How comfortable are you working with global partners across different time zones?
- How does your personal work style fit with the company's collaborative and results-driven approach?
ASSUMPTION: As a company focused on blockchain technology and decentralization, the Arbitrum Foundation is likely to value candidates who are self-motivated, adaptable, and able to work effectively in a remote and global team environment.
⚠️ Potential Challenges
- Working with global partners across different time zones may require occasional work during non-standard hours
- The fast-paced and dynamic nature of the blockchain and Web3 industries may present challenges in keeping up with the latest trends and technologies
- The role may require a steep learning curve for candidates without prior experience in the DeFi and Web3 ecosystem
- Working in a remote and global team environment may present communication and collaboration challenges
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth and impact in the fast-growing blockchain and Web3 industries.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the DeFi and Web3 ecosystem and the ability to work with global partners
- Compared to other growth management or marketing roles in the blockchain and Web3 industries, this position offers the opportunity to work on high-impact campaigns and drive ecosystem expansion
- Career progression in this role may involve moving into senior roles within the marketing department or exploring opportunities in other areas of the company
ASSUMPTION: While this role shares some similarities with traditional marketing and growth management positions, it also presents unique opportunities and challenges specific to the blockchain and Web3 industries.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new DeFi project launching on Arbitrum
- Creating and implementing a Web3 incentives campaign to drive user engagement and retention for an existing DeFi project
- Conducting market research and analysis to identify growth opportunities for Arbitrum partners
ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the needs and goals of Arbitrum's partners and the overall ecosystem expansion strategy.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for Arbitrum and its partners?
- What are the most pressing challenges facing Arbitrum's partners, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
- How does the company foster a collaborative and inclusive work environment, particularly in a remote and global team setting?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant Web2 and Web3 marketing experience
- Prepare a case study or presentation showcasing your growth management or marketing experience in the Web2 and/or Web3 spaces
- Demonstrate your understanding of the DeFi user funnel and cross-platform user journey in your application materials
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
