Growth Marketing Lead

📌 Core Information

🔹 Job Title: Growth Marketing Lead

🔹 Company: Flipster

🔹 Location: APAC

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and leading Flipster’s global growth marketing strategy across acquisition, lifecycle, and organic channels
• Driving sustainable user and revenue growth across global markets
• Managing and scaling a high-performing team across performance marketing, CRM, and SEO
• Collaborating closely with Product, BD, and Data engineers to drive initiatives that compound over time

ASSUMPTION: This role requires a strategic and hands-on leader who can switch seamlessly between campaign execution, funnel analysis, and team leadership. The ideal candidate will have a strong background in growth marketing, preferably in crypto, fintech, or Web3.

📋 Key Responsibilities

✅ Define and lead Flipster’s global growth marketing strategy across acquisition, lifecycle (CRM), and organic channels, aligning with company goals and product roadmap

✅ Own performance across paid channels and lifecycle campaigns, setting KPIs and budget allocation to drive scalable, efficient user growth

✅ Lead, mentor, and scale a high-performing team across performance marketing, CRM, and SEO, fostering a culture of accountability, experimentation, and continuous improvement

✅ Oversee campaign execution and growth experiments, ensuring alignment across marketing, product, and creative teams

✅ Develop and manage a data-driven growth operating model, including forecasting, funnel metrics, attribution, and performance dashboards

✅ Collaborate closely with Product, Design, and Engineering to optimize user journeys and conversion flows from acquisition through retention

✅ Lead SEO strategy in partnership with content and technical teams to grow qualified organic traffic and visibility

✅ Drive cross-functional initiatives and go-to-market strategies that support user acquisition, retention, and trading volume growth

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been simplified or combined for better readability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position

Required Skills:

• Proven success leading multi-functional growth teams across paid acquisition, CRM, and SEO
• Demonstrated ability to manage significant growth budgets and deliver measurable ROI
• Strong leadership and team development skills
• Deep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics
• Familiarity with tools such as Google Analytics, Amplitude, and Iterable or similar CRM platforms
• Excellent collaboration and communication skills
• Fluent in English; Mandarin or another APAC language is a strong plus

Preferred Skills:

• Experience in the crypto, fintech, or Web3 industry
• Familiarity with the APAC market

ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, some skills may have been rephrased or combined for better clarity.

💰 Compensation & Benefits

Salary Range: Based on the experience level and industry standards for a Growth Marketing Lead in the APAC region, the estimated salary range is $120,000 - $180,000 USD per year. This estimate may vary depending on the candidate's specific experience and the company's final decision.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible work arrangements
• Competitive vacation and leave policies
• Employee development and training opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and the candidate's experience level. The actual salary may vary depending on the company's final decision and the candidate's specific qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Flipster operates in the financial services industry, specifically focusing on cryptocurrency trading. The crypto market is highly competitive and rapidly evolving, with new opportunities and challenges emerging regularly.

Company Size: Flipster is a mid-sized company with 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: Flipster was founded in 2021, making it a relatively new player in the crypto trading space. Despite its young age, the company has already achieved significant growth and success.

Company Description:

• Trusted by millions, Flipster is a cryptocurrency trading platform that enables users to buy, sell, and trade various cryptocurrencies with zero fees and deep liquidity.
• The platform offers a wide selection of over 250 coin listings and has over 1 million users in 177 countries, with $10 billion in monthly trading volume.
• Flipster aims to provide users with a head start on turning insights into potential profits by offering fast listing and instant flip features.

Company Specialties:

• Technology
• FinTech
• Blockchain
• Cryptocurrency
• Cryptocurrency Exchange
• Crypto
• Futures Trading
• Fintech
• Bitcoin
• Ethereum
• Dogecoin
• Digital Assets
• and Markets

Company Website: flipster.io

ASSUMPTION: The company context provided is based on the information available on Flipster's LinkedIn page and website. However, some details may have been simplified or combined for better readability.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a candidate with significant experience in growth marketing and a proven track record of driving user and revenue growth.

Reporting Structure: The Growth Marketing Lead will report directly to the C-level executive and work closely with various teams, including Product, BD, Data engineers, Marketing, Product, and Creative teams.

Work Arrangement: This role is remote-friendly, with flexible work arrangements available. The candidate should be comfortable working in a remote or hybrid environment and collaborating with team members across different time zones.

Growth Opportunities:

• As Flipster continues to grow and expand, there will be opportunities for the Growth Marketing Lead to take on additional responsibilities and grow within the organization.
• The ideal candidate will have the opportunity to shape the growth marketing strategy and make a significant impact on the company's success.
• This role offers the chance to work with a diverse and talented team, gaining valuable experience and insights in the crypto trading industry.

ASSUMPTION: The role analysis provided is based on the information available in the job description and the company's LinkedIn page. However, some details may have been inferred or assumed for better clarity.

🌍 Location & Work Environment

Office Type: Flipster is a remote-first company, with no physical headquarters. Employees can work from anywhere in the APAC region.

Office Location(s): N/A (remote work only)

Geographic Context:

• The APAC region is home to a large and growing cryptocurrency market, with significant potential for user and revenue growth.
• The region is culturally diverse, with unique market dynamics and consumer behaviors that the Growth Marketing Lead will need to understand and adapt to.
• The APAC market is highly competitive, with established and emerging players vying for market share.

Work Schedule: The work schedule for this role is flexible, with a focus on results and performance rather than hours worked. The candidate should be comfortable working independently and managing their time effectively in a remote work environment.

ASSUMPTION: The location and work environment information provided is based on the company's LinkedIn page and the job description. However, some details may have been inferred or assumed for better clarity.

💼 Interview & Application Insights

Typical Process:

• CV/Resume Submission
• 1st round interview
• 2nd round interview
• Home assessment
• C-level interview

Key Assessment Areas:

• Strategic thinking and planning
• Data analysis and interpretation
• Team leadership and management
• Cross-functional collaboration
• Cultural fit and alignment with Flipster's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to growth marketing, including your strategies for user acquisition, retention, and re-engagement.
• Demonstrate your understanding of the crypto trading industry and the APAC market.
• Showcase your ability to lead and manage a team, as well as your experience with performance marketing, CRM, and SEO.

ATS Keywords: Growth Marketing, Performance Marketing, Lifecycle Marketing, SEO, Team Leadership, Data Analysis, Campaign Execution, User Acquisition, Retention Strategies, Cross-Functional Collaboration, Funnel Metrics, Attribution Models, Performance Analytics, CRM Platforms, Experimentation Frameworks, Budget Management

ASSUMPTION: The interview and application insights provided are based on the information available in the job description. However, some details may have been inferred or assumed for better clarity.

🛠️ Tools & Technologies

• Google Analytics
• Amplitude
• Iterable or similar CRM platforms
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies listed above are based on the information available in the job description and industry standards for growth marketing. However, some details may have been inferred or assumed for better clarity.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Remote-friendly and flexible
• Data-driven and analytical
• Results-oriented and accountable
• Collaborative and cross-functional
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with Flipster's company values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a remote or hybrid environment, and how do you ensure effective communication and collaboration with team members across different time zones?
• How do you approach continuous learning and staying up-to-date with the latest trends and best practices in growth marketing, particularly in the crypto trading industry?

ASSUMPTION: The cultural fit considerations provided are based on the information available on Flipster's LinkedIn page and the job description. However, some details may have been inferred or assumed for better clarity.

⚠️ Potential Challenges

• The crypto trading industry is highly competitive and rapidly evolving, with new opportunities and challenges emerging regularly. The Growth Marketing Lead must be adaptable and resilient to navigate this dynamic environment.
• As a remote-first company, effective communication and collaboration with team members across different time zones will be essential for success in this role.
• The APAC market is culturally diverse, with unique market dynamics and consumer behaviors that the Growth Marketing Lead will need to understand and adapt to.
• The role requires a strong understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics, which may present a learning curve for candidates without a strong background in data analysis.

ASSUMPTION: The potential challenges listed above are based on the information available in the job description and industry trends. However, some details may have been inferred or assumed for better clarity.

📈 Similar Roles Comparison

• Compared to other growth marketing roles in the crypto trading industry, this role places a greater emphasis on leading and managing a team, as well as driving cross-functional initiatives and go-to-market strategies.
• The APAC market presents unique opportunities and challenges compared to other regions, requiring a candidate with a strong understanding of the local market dynamics and consumer behaviors.
• As a senior-level position, this role offers significant growth opportunities and the chance to make a significant impact on the company's success.

ASSUMPTION: The role comparison provided is based on industry trends and the information available in the job description. However, some details may have been inferred or assumed for better clarity.

📝 Sample Projects

• Developing and executing a comprehensive user acquisition strategy across multiple channels, resulting in a 30% increase in new user sign-ups within the first six months.
• Optimizing the user onboarding process through A/B testing and personalization, leading to a 25% increase in user activation and engagement.
• Collaborating with the product team to identify and implement high-impact growth features, driving a 15% increase in trading volume and revenue.

ASSUMPTION: The sample projects listed above are based on industry trends and the information available in the job description. However, some details may have been inferred or assumed for better clarity.

❓ Key Questions to Ask During Interview

• Can you describe the current growth marketing strategy, and how does this role fit into the overall company goals and product roadmap?
• How does Flipster support the professional development and growth of its employees, particularly in the marketing team?
• Can you provide examples of successful growth initiatives led by previous marketing leads, and what were the key challenges and learnings from those projects?
• How does Flipster approach cross-functional collaboration and alignment across marketing, product, and other teams?
• What are the most pressing growth challenges facing Flipster in the APAC market, and how does this role address those challenges?

ASSUMPTION: The key questions to ask during the interview are based on the information available in the job description and industry trends. However, some details may have been inferred or assumed for better clarity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
• Prepare a portfolio or examples of your previous growth marketing work, demonstrating your ability to drive user acquisition, retention, and revenue growth.
• Follow up with Flipster's HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.