📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: KiWi
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing growth strategies to optimize and improve company results
- Conducting A/B tests to monitor and evaluate performance
- Identifying opportunities for improvement and proposing creative growth strategies
- Collaborating with product and other teams to achieve global results
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Developing and executing strategies to optimize and improve company results
✅ Conducting A/B tests to monitor and evaluate performance in depth
✅ Identifying opportunities for improvement and proposing creative growth strategies
✅ Collaborating with product and other teams to obtain comprehensive and global results
✅ Optimizing promotional campaigns across different channels and creating marketing materials
✅ Creating and managing a data infrastructure to analyze user behavior using tools like Google Analytics and Metabase
✅ Analyzing data and identifying metrics to improve, prioritizing based on cost, potential impact, revenue, and implementation time
✅ Evaluating and improving different methods that drive growth, such as marketing campaign renewals, referral programs, content calendars, and advertising campaigns
ASSUMPTION: The role may evolve over time as the company grows and adapts to market changes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Administration, Business, or a related field
Experience: Minimum of 3 years of demonstrated experience in performance marketing and digital marketing
Required Skills:
- Advanced knowledge of performance marketing, digital marketing, and growth marketing
- Strong analytical skills and ability to adapt to emerging trends
- Proficient in statistical tools and data analysis
- Excellent communication and persuasion skills
- Ability to work effectively in a multidisciplinary team environment
- Knowledge of marketing analytics, web analytics, statistics, copywriting, and branding
Preferred Skills:
- Certifications or courses in performance marketing, sales, content marketing, UX/UI, behavioral science, SEO, or SEM
ASSUMPTION: Candidates with a strong academic background and relevant work experience will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: MXN 28,000 (approximately USD 1,500) per month, plus variable bonus
Benefits:
- IMSS and INFONAVIT
- ESOP (according to salary)
- Access to courses or training to continue developing
- Vacation bonus (25%)
- Aguinaldo (15 days)
- Vacation days (maximum of 20)
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM
ASSUMPTION: The salary range and benefits are competitive for the industry and location, considering the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Fintech and Microfinance
Company Size: Small (11-50 employees), which means a more agile and dynamic work environment with opportunities for growth and impact
Founded: 2014, with a focus on providing financial solutions to distributors and micro-merchants
Company Description:
- KiWi is a Mexican startup that works with distributors and micro-merchants to provide them with access to financial solutions
- The company offers supply chain financing to distributors, providing loans to their clients to ensure they always have the purchasing power to buy supplies
- KiWi empowers micro-merchants with adapted digital technology to accept card payments, make mobile top-ups, and bill payments, while also having access to micro-credits
Company Specialties:
- Fintech
- Credits
- Tecnologic
- Mobile payments
- Social payments
- mPOS
- B2B2C
- B2B BNPL
- BNPL
- Supply Chain Financing
- Microcredits
Company Website: www.conkiwi.com/para-distribuidores
ASSUMPTION: KiWi is a growing company with a strong focus on innovation and customer-centric solutions, making it an attractive place to work for motivated professionals.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing team
Reporting Structure: The Growth Marketer will report directly to the Marketing Manager and collaborate with the Product and other teams
Work Arrangement: On-site, with a standard workweek of Monday to Friday, 9:00 AM to 6:00 PM
Growth Opportunities:
- As KiWi continues to grow, there may be opportunities for the Growth Marketer to take on more responsibilities or move into a management role
- The company's focus on innovation and customer-centric solutions may present opportunities for the Growth Marketer to work on new projects or initiatives
- KiWi's small size and agile work environment provide ample opportunities for employees to make an impact and contribute to the company's success
ASSUMPTION: The Growth Marketer role is well-suited for candidates who are eager to make an impact, thrive in a dynamic work environment, and are passionate about driving growth and innovation in the Fintech industry.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Luis Carracci 142, Benito Juárez, Ciudad de México, Estado de Mexico 03740, MX and Avenue de Sévelin, Lausanne, Vaud, CH
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and a growing Fintech industry
- The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with the possibility of occasional overtime or weekend work to meet project deadlines
ASSUMPTION: The on-site work environment at KiWi's Mexico City office provides an engaging and collaborative space for employees to thrive and grow professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Strategic thinking and creativity
- Communication and presentation skills
- Collaboration and teamwork
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Fintech industry and KiWi's mission and values
- Prepare examples of your past work that showcase your ability to drive growth and innovation
- Research common interview questions for marketing roles and practice your responses
ATS Keywords: Growth Marketing, Digital Marketing, Performance Marketing, A/B Testing, Data Analysis, Strategic Thinking, Creative Strategy, Team Collaboration, Marketing Analytics, Web Analytics, Statistics, Copywriting, Branding
ASSUMPTION: The interview process at KiWi is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Metabase
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce)
ASSUMPTION: The specific tools and technologies used by KiWi may evolve over time as the company grows and adapts to market changes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Continuous learning
Work Style:
- Agile and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Passionate about driving growth and innovation
Self-Assessment Questions:
- Do you thrive in a dynamic and agile work environment?
- Are you passionate about driving growth and innovation in the Fintech industry?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you a collaborative team player with excellent communication skills?
- Are you adaptable and resilient, with the ability to thrive in a fast-paced environment?
ASSUMPTION: KiWi's company culture is characterized by innovation, collaboration, and a strong focus on customer-centric solutions, making it an attractive place to work for motivated professionals.
⚠️ Potential Challenges
- The role may require occasional overtime or weekend work to meet project deadlines
- The Fintech industry is rapidly evolving, which may present challenges in keeping up with the latest trends and technologies
- As a small company, KiWi may have limited resources for certain projects or initiatives
- The on-site work environment may not be suitable for candidates who prefer a remote or hybrid work arrangement
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, impact, and professional development that it presents.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Growth Marketer role at KiWi is heavily focused on data analysis and driving growth through strategic and creative initiatives
- The Fintech industry is characterized by rapid innovation and disruption, presenting unique opportunities and challenges for marketing professionals
- Career progression in the Growth Marketer role may include moving into a management or leadership position within the marketing team or exploring opportunities in other areas of the business
ASSUMPTION: The Growth Marketer role at KiWi is well-suited for candidates who are eager to make an impact, thrive in a dynamic work environment, and are passionate about driving growth and innovation in the Fintech industry.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy for KiWi's mobile payments platform
- Conducting A/B tests to optimize user onboarding and engagement for KiWi's microcredit product
- Analyzing user data to identify trends and opportunities for improving KiWi's supply chain financing product
ASSUMPTION: The specific projects that the Growth Marketer will work on will evolve over time as KiWi grows and adapts to market changes.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how this role fits into that plan?
- How does KiWi approach collaboration and teamwork within the marketing department and across other teams?
- What are the biggest challenges facing KiWi in the next 12-24 months, and how can this role help address them?
- How does KiWi support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success at KiWi.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that showcase your ability to drive growth and innovation
- Research common interview questions for marketing roles and practice your responses
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
