π Core Information
πΉ Job Title: Growth Marketer
πΉ Company: Oceans
πΉ Location: Sri Lanka
πΉ Job Type: {Full-time/Part-time/Contract}
πΉ Category: π― Performance Marketing, π Growth Marketing
π Essential Job Details
π Job Overview
Oceans is seeking a talented Growth Marketer to join their team in Sri Lanka. In this role, you will work closely with U.S.-based startups and executives to develop and execute comprehensive growth strategies. Your goal will be to drive customer acquisition, retention, and revenue growth through data-driven marketing tactics across multiple channels.
ASSUMPTION: Based on the job description, this role is focused on driving growth for Oceans' U.S. startup clients as an outsourced growth marketing expert. The successful candidate will be responsible for end-to-end growth marketing strategy and execution.
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π Key Responsibilities
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Create and execute comprehensive growth strategies to drive customer acquisition, retention, and revenue growth
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Identify and prioritize growth opportunities across multiple channels including paid media, social media, and email
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Plan and guide on new content that builds meaningful customer connections, increases brand awareness, and encourages engagement
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Conduct A/B tests to determine the most effective strategies and tactics
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Analyze customer acquisition data and metrics to identify growth opportunities
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Collaborate with product, sales, and customer success teams to align marketing efforts with business objectives
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Monitor and report on growth metrics, including customer acquisition rate, retention rate, LTV, and CAC
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Stay up-to-date with the latest marketing trends and technologies to implement new growth tactics
ASSUMPTION: The role covers full-funnel growth marketing responsibilities, from strategy development to channel execution and performance tracking.
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π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or relevant work experience
Experience: At least 5 years of experience in digital marketing or growth marketing
Skills:
- Proficiency in digital marketing tools (Hubspot, Salesforce, Klaviyo, Mailchimp, Optimizely)
- Proficiency with digital marketing platforms (Google, Meta, TikTok)
- Excellent understanding of PPC, SEO, SEM, and other digital marketing channels
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Strong project management skills with the ability to manage multiple projects simultaneously
ASSUMPTION: The role requires a blend of technical digital marketing expertise, data analysis capabilities, and strategic growth marketing experience.
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π° Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: As an outsourced growth marketing role for U.S. startups, the compensation for this position is likely competitive within the Sri Lankan market and could offer lucrative earning potential compared to local norms.
ASSUMPTION: The job listing does not provide salary or benefits details, so the compensation information is an industry-based assumption. Actual pay and benefits would need to be confirmed with the employer.
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π Applicant Insights
π Company Context
Industry Position: Oceans is an outsourcing firm that connects top talent in Sri Lanka with U.S.-based startups and executives.
Company Size: Not specified
Company Stage: Based on the focus on working with U.S. startups, Oceans is likely in a growth or scaling stage.
ASSUMPTION: The company details provided are limited, so the insights about Oceans' industry position and stage are based on reasonable inferences from the job description.
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π Role Analysis
Career Level: This role is suitable for experienced growth marketers, likely at a mid-to-senior level.
Reporting Structure: The Growth Marketer will work closely with U.S.-based startup teams, including product, sales, and customer success.
Team Size/Composition: Not specified
Growth Opportunities: This role offers exposure to working with multiple U.S. startup clients, providing opportunities to expand skills and take on more responsibility.
ASSUMPTION: The role's seniority level and reporting structure are inferred from the required qualifications and responsibilities. The potential for growth is a reasonable inference based on the nature of the work.
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π Location & Work Environment
Office Type: Remote work
Geographic Context: As this is a role based in Sri Lanka, applicants should be aware of the local cost of living, tech ecosystem, and cultural considerations when working with U.S. clients.
Work Schedule: Flexible remote work, with potential for some synchronized hours with U.S. clients.
Regional Considerations: Sri Lankan applicants should be comfortable with the unique challenges and opportunities of working in a remote, cross-cultural environment.
ASSUMPTION: The job listing indicates this is a remote role, so the work environment details are inferred. Considerations around the Sri Lankan context and cross-cultural dynamics are reasonable assumptions.
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πΌ Interview & Application Insights
Typical Process: The interview process may include a phone/video screening, technical/skills assessment, and final interview with the U.S. client team.
Key Assessment Areas: Employers will likely evaluate the candidate's growth marketing expertise, data analysis skills, project management capabilities, and cultural fit.
Application Tips: Highlight your track record of driving measurable growth for previous clients, showcase your digital marketing proficiency, and demonstrate your enthusiasm for working in a remote, cross-cultural environment.
ATS Keywords: growth marketing, digital marketing, data-driven, performance marketing, customer acquisition, retention, LTV, CAC
ASSUMPTION: The insights about the interview process and assessment areas are based on industry standards for similar growth marketing roles. The application tips and ATS keywords are inferred from the job requirements.
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π οΈ Tools & Technologies
- Digital marketing platforms: Google Ads, Meta Ads, TikTok Ads
- Marketing automation: Hubspot, Salesforce, Klaviyo, Mailchimp
- Testing and optimization: Optimizely
- Analytics and reporting: Google Analytics, Tableau, Power BI
ASSUMPTION: The tools and technologies listed are commonly used in growth marketing roles, based on the job requirements. Any additional tools not explicitly mentioned are industry-standard assumptions.
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π Cultural Fit Considerations
Company Values: Oceans likely values innovation, entrepreneurship, and a global mindset, as they are connecting Sri Lankan talent with U.S. startups.
Work Style: The role requires a self-motivated, data-driven, and adaptable growth marketer who can thrive in a fast-paced, remote environment.
Self-Assessment: Applicants should consider whether they are comfortable working across time zones, communicating effectively with U.S. clients, and continuously learning to stay ahead of marketing trends.
ASSUMPTION: The company's values and the preferred work style are inferred based on the nature of the role and the target client base. Applicants should assess their own fit accordingly.
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β οΈ Potential Challenges
Working remotely with U.S. clients may require adaptability to different time zones, communication styles, and cultural norms. The broad scope of responsibilities, from strategy to execution, could also be demanding for some candidates.
ASSUMPTION: These potential challenges are inferred based on the remote, cross-cultural nature of the role and the breadth of the growth marketer's responsibilities.
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π Similar Roles Comparison
This Growth Marketer role is similar to other digital marketing or performance marketing positions, but with a stronger focus on driving growth for startup clients. The emphasis on data-driven decision-making, cross-functional collaboration, and staying ahead of marketing trends is common in growth-oriented marketing roles.
ASSUMPTION: The comparison to similar marketing roles is a standard industry assessment based on the job description.
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π Sample Projects
As a Growth Marketer at Oceans, you may work on projects such as:
- Developing a comprehensive digital marketing strategy to drive customer acquisition for a U.S. fintech startup
- Optimizing the client's paid media campaigns on Google, Meta, and TikTok to improve ROAS and CAC
- Designing and executing email marketing and content marketing initiatives to boost brand awareness and customer engagement
- Analyzing customer data to identify growth opportunities and recommend new tactics to the client's leadership team
- Collaborating with the product and sales teams to ensure marketing efforts are aligned with business objectives
ASSUMPTION: These sample projects are illustrative examples based on the listed job responsibilities and are not necessarily exhaustive.
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β Key Questions to Ask During Interview
1. How do you measure the success of your growth marketing efforts, and what key metrics do you typically track?
2. Can you provide examples of how you've collaborated with product, sales, and customer success teams in the past to drive growth?
3. What are the most significant growth challenges your U.S. startup clients have faced, and how have you helped overcome them?
4. How do you stay up-to-date with the latest marketing trends and technologies, and how do you incorporate them into your work?
5. Can you describe your approach to testing and optimization, and how you use data to inform your marketing decisions?
6. What unique opportunities or challenges have you encountered when working remotely with clients in different time zones and cultures?
ASSUMPTION: These suggested questions are designed to help the applicant assess the role, the company, and their fit, based on the information provided in the job description.
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π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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π Next Steps for Applicants
To apply for this Growth Marketer role at Oceans, consider the following steps:
1. Thoroughly review the job description and qualifications to ensure you are a strong fit.
2. Tailor your resume and cover letter to highlight your relevant growth marketing experience, digital marketing expertise, and enthusiasm for working with U.S. startup clients.
3. Prepare thoughtful questions to ask during the interview that demonstrate your interest in the role and the company.
4. Research Oceans and the Sri Lankan tech ecosystem to understand the context and cultural considerations for this remote position.
5. Be ready to discuss your data-driven approach to growth marketing and provide concrete examples of your previous successes.
6. Emphasize your adaptability to working in a cross-cultural, remote environment and your passion for driving measurable results for clients.
By following these steps, you can present yourself as a highly qualified and enthusiastic candidate for this exciting Growth Marketer opportunity at Oceans.