Growth Marketer

📌 Core Information

🔹 Job Title: Growth Marketer

🔹 Company: CentralApp

🔹 Location: Brussels, Belgium

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (Brussels, Belgium preferred)

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing automations and integrations to streamline go-to-market operations
• Building and optimizing lead generation infrastructure
• Collaborating with various teams to ensure successful product adoption
• Contributing ideas to blend AI, automation, and human touch-points into a seamless user experience

ASSUMPTION: This role requires a strong understanding of SaaS customer journeys, particularly Product-Led Growth (PLG) and Sales-Led Growth (SLG) models, as well as experience with no-code tools and building integrations between systems.

📋 Key Responsibilities

✅ Design and implement automations, integrations, and internal tools to streamline go-to-market operations

✅ Build and optimize the infrastructure needed for lead generation, funnels to convert from free to premium, self-signup, onboarding flows, and activation

✅ Work closely with product, sales, and customer success teams to ensure our new AI website builder is successfully adopted across different customer segments

✅ (Re)Build our tool stack: CRM, calendar, calling, marketing automation, emailing, etc.

✅ Help create data flows and dashboards that track acquisition, activation, and retention across both sales-led and product-led motions

✅ Troubleshoot go-to-market technical challenges and own solutions end-to-end

✅ Contribute ideas to help us blend AI, automation, and human touch-points into a seamless user experience

ASSUMPTION: The ideal candidate will have a collaborative, entrepreneurial spirit and an analytical mindset, basing decisions on real customer behavior and performance metrics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in a role supporting sales teams or in a similar role

Required Skills:

• Growth marketing
• Automation
• CRM integrations
• Customer tracking
• Marketing automation
• Lead generation
• Data analysis
• Product-Led Growth (PLG)
• Sales-Led Growth (SLG)
• Collaboration
• Entrepreneurial spirit
• Analytical mindset

Preferred Skills:

• Experience working with AI products
• Startup experience

ASSUMPTION: Bonus skills include experience with no-code tools and building integrations between systems (Zapier).

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for a Growth Marketer role in Brussels)

Benefits:

• Competitive salary package
• Flexible work arrangements (remote or in Brussels)
• Innovative work environment with cutting-edge AI technology
• Strong company culture that values initiative and ownership

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for a Growth Marketer role in Brussels, considering the candidate's experience level and the company's size and stage.

📌 Applicant Insights

🔍 Company Context

Industry: CentralApp operates in the technology industry, specifically focusing on local marketing, business listings, and digital presence management for SMEs.

Company Size: CentralApp is a small startup with 11-50 employees, offering a dynamic and agile work environment.

Founded: CentralApp was founded in 2015 and has since grown to serve over 3,000 businesses across Europe.

Company Description:

• CentralApp is a Belgian SaaS startup revolutionizing websites and online marketing for SMEs in Europe.
• The platform empowers 3,000+ restaurants, shops, and salons across the continent to manage online visibility effortlessly.
• CentralApp partners with industry leaders like TheFork, Google, BNP Paribas Fortis, and Deliveroo to deliver best-in-class digital experiences.

Company Specialties:

• Local Marketing
• Business listings
• Local Business
• Retail
• Social Media

Company Website: http://www.centralapp.com

ASSUMPTION: CentralApp's success is driven by its innovative platform and strategic partnerships, enabling it to serve a wide range of SMEs across Europe.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and skills

Reporting Structure: The Growth Marketer will report directly to the CEO and collaborate closely with various teams, including product, sales, and customer success.

Work Arrangement: Remote OK, with a preference for candidates based in Brussels. Flexible work arrangements are available.

Growth Opportunities:

• As CentralApp grows, there will be opportunities for the Growth Marketer to take on more responsibilities and advance their career within the company.
• The role offers the chance to work on cutting-edge AI technology and contribute to the company's innovative product development.

ASSUMPTION: CentralApp's rapid growth and innovative product offerings present significant career growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: CentralApp has a physical office in Brussels, but the company offers flexible work arrangements, including remote work.

Office Location(s): Avenue Louise 54, Brussels, Brussels Region 1000, BE

Geographic Context:

• Brussels is the capital and largest city of Belgium, offering a vibrant cultural scene and a multicultural environment.
• The city is home to the headquarters of many international organizations, providing ample networking opportunities.
• Brussels is well-connected by public transportation, making it easy to commute to the office or explore the city.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.

ASSUMPTION: CentralApp's flexible work arrangements and central office location in Brussels cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the CEO
• Technical assessment or case study (if applicable)
• Final interview with the CEO and/or other team members

Key Assessment Areas:

• Growth marketing strategies and tactics
• Technical skills and experience with relevant tools
• Analytical and problem-solving abilities
• Collaboration and communication skills
• Alignment with CentralApp's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of CentralApp's platform and its value proposition for SMEs.
• Showcase your ability to think strategically and creatively about growth marketing challenges.
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company.

ATS Keywords: Growth Marketing, Automation, CRM Integrations, Customer Tracking, Marketing Automation, Lead Generation, Data Analysis, Product-Led Growth, Sales-Led Growth, Collaboration, Entrepreneurial Spirit, Analytical Mindset, AI Products, Startup Experience

ASSUMPTION: CentralApp's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's growth needs.

🛠️ Tools & Technologies

• CRM (e.g., HubSpot, Salesforce, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or ActiveCampaign)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or Sendinblue)
• No-code tools (e.g., Zapier, Integromat, or Automate.io)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: The specific tools and technologies used by CentralApp may vary, and the ideal candidate will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: CentralApp values creativity and continuous improvement in its products and processes.
• Collaboration: The company fosters a collaborative work environment, encouraging team members to work together and learn from one another.
• Ownership: CentralApp values initiative and ownership, empowering team members to take responsibility for their work and contribute to the company's success.

Work Style:

• Agile and dynamic: CentralApp operates in a fast-paced, startup environment, requiring team members to be adaptable and responsive to change.
• Data-driven: The company values evidence-based decision-making and uses data to inform its strategies and tactics.
• Customer-focused: CentralApp prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable using data to inform your decisions and strategies?
• Do you enjoy working collaboratively with others to achieve shared goals?
• Are you proactive and comfortable taking ownership of your work?

ASSUMPTION: CentralApp's company culture is characterized by its innovative, collaborative, and customer-focused approach, with a strong emphasis on initiative and ownership.

⚠️ Potential Challenges

• The role may require working with multiple teams and stakeholders, requiring strong communication and collaboration skills.
• CentralApp is a growing startup, which may present challenges related to resources, infrastructure, and organizational structure.
• The role may require working with legacy systems and tools, which may not be optimized for efficiency or scalability.
• The role may involve working with sensitive customer data, requiring a strong commitment to data privacy and security.

ASSUMPTION: CentralApp's growth and success present both opportunities and challenges for the right candidate, requiring a combination of technical skills, adaptability, and a strong work ethic.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, the Growth Marketer role at CentralApp places a greater emphasis on automation, data analysis, and collaboration with technical teams.
• Compared to other growth marketing roles, CentralApp's role offers the opportunity to work on cutting-edge AI technology and contribute to the company's innovative product development.
• Compared to other startup roles, CentralApp's Growth Marketer role offers the chance to work on a wide range of growth marketing challenges and contribute to the company's success in a significant way.

ASSUMPTION: CentralApp's Growth Marketer role is unique in its focus on automation, data analysis, and collaboration with technical teams, offering a compelling opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a marketing automation workflow to nurture leads and improve conversion rates
• Integrating CentralApp's platform with third-party tools and services to enhance its value proposition for SMEs
• Analyzing customer data to identify trends, patterns, and opportunities for growth and optimization

ASSUMPTION: CentralApp's Growth Marketer role offers a wide range of projects and initiatives, allowing the right candidate to make a significant impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• How does CentralApp plan to scale its platform and customer base in the coming years?
• What are the biggest challenges facing CentralApp's growth, and how can this role help address them?
• How does CentralApp support the professional development and growth of its team members?
• What is the company's approach to data privacy and security, and how does this role contribute to those efforts?
• How does CentralApp measure the success of its growth marketing initiatives, and what key performance indicators (KPIs) does it track?

ASSUMPTION: CentralApp's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's growth needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company.
• Follow up with CentralApp after your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.