T

Growth Marketer (Apprentice/ trainee)

Thiga
Full-time
On-site
Paris, Île-de-France, France

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketer (Apprentice/Trainee)

πŸ”Ή Company: Thiga

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Not specified

ASSUMPTION: Based on the mention of intern/apprentice positions and the structured interview process, this is likely a full-time training position.

πŸ”Ή Category: 🎯 Performance Marketing, πŸš€ Growth Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

As a Growth Marketer Apprentice at Thiga Academy, you'll drive digital presence expansion and optimize customer acquisition funnels. You'll work directly with experienced marketers to test, analyze, and refine growth strategies across multiple channels. This role is part of Thiga Academy, France's leading Product Management and Product Design training institution that's currently expanding across Europe.


πŸ“‹ Key Responsibilities

βœ… Manage and experiment with paid campaigns (SEA, LinkedIn Ads, Facebook/Instagram Ads)

βœ… Explore and develop new acquisition channels

βœ… Track campaign performance and analyze website traffic

βœ… Optimize conversion funnels to maximize results

βœ… Build and improve automated workflows and email sequences

βœ… Leverage automation tools like HubSpot, Make, Zapier, and Phantombuster

βœ… Implement AI tools to enhance automation, customer experiences, and content creation

βœ… Experiment with GenAI and predictive analytics

βœ… Collaborate with Marketing and Thiga Academy teams on growth experiments


🎯 Required Qualifications

Education: Not specified

Experience: Not specified

Skills:

  • Tech-savvy "tinkerer" mindset
  • Basic understanding of code (non-developer level)
  • Understanding of APIs
  • Experience with GenAI tools
  • Experience with no-code platforms
  • Familiarity with web performance tools (traffic analysis, SEO)
  • Fluent English (mandatory)
  • Data analysis capabilities
  • Strong problem-solving abilities

ASSUMPTION: As this is an apprentice/trainee position, formal education requirements may be flexible, but candidates likely need some educational background or self-taught knowledge in digital marketing, analytics, or a related field.


πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As an apprentice/trainee position in Paris, compensation likely aligns with French apprenticeship standards, which typically provide a percentage of the minimum wage based on age and education level. The primary benefit is likely the professional training and experience with a leading product consultancy.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Thiga is described as a "leading product consultancy firm" empowering European businesses through technology, with Thiga Academy positioned as the #1 academy for Product Management and Product Design in France.

Company Size: The job listing mentions a Marketing team of 10 people and a Thiga Academy team of 5 people.

Company Stage: Established company in growth phase, currently expanding from France to Europe.

ASSUMPTION: Based on team sizes mentioned and European expansion plans, Thiga appears to be a medium-sized consultancy with strong market positioning rather than an early-stage startup.


πŸ“Š Role Analysis

Career Level: Entry-level (Apprentice/Trainee)

Reporting Structure: Not explicitly mentioned, but likely reports to the Academy Director or Marketing team members

Team Size/Composition: Will work with a 5-person Academy team and a 10-person Marketing team, plus external agency partners

Growth Opportunities: Experience with cutting-edge marketing technologies, AI implementation, and European expansion provide potential pathways to growth marketing specialization

ASSUMPTION: The reporting structure isn't explicitly stated, but based on the interview process including the Director of Thiga Academy and Marketing Team members, the role likely reports to one of these stakeholders.


🌍 Location & Work Environment

Office Type: Hybrid (minimum 3 days in-office per week)

Geographic Context: Paris is France's capital and a major European tech hub with a growing startup ecosystem. The city offers excellent public transport but has a high cost of living.

Work Schedule: Not specified, likely standard French business hours

Regional Considerations: Position is open to non-native French speakers (English fluency required), which is relatively uncommon in Paris and indicates an international workplace culture

ASSUMPTION: Standard French work hours typically run from around 9:00 AM to 6:00 PM with a lunch break, though this may vary by company culture.


πŸ’Ό Interview & Application Insights

Typical Process: The listing outlines a 4-step process:

  1. Initial call with Laetitia, Head of Recruitment
  2. Video interview with David, Director of Thiga Academy
  3. Case study with Nicolas & Hugo from the Marketing Team (optional)
  4. Final meeting (details not specified)

Key Assessment Areas: Based on the role description, key assessment areas likely include:

  • Digital marketing knowledge
  • Analytical thinking and data interpretation
  • Technical aptitude with marketing tools
  • Problem-solving approach
  • Curiosity and willingness to experiment
  • Understanding of AI applications in marketing

Application Tips:

  • Showcase examples of growth experiments or campaigns you've implemented
  • Highlight experience with mentioned tools (HubSpot, Make, Zapier, etc.)
  • Demonstrate your understanding of marketing analytics and optimization
  • Prepare concrete examples of how you've used AI tools in marketing contexts
  • Emphasize your curiosity and experimental mindset with specific examples

ATS Keywords: Growth marketing, digital acquisition, SEA, social media advertising, funnel optimization, marketing automation, HubSpot, Zapier, AI marketing, data analysis, GenAI, performance marketing

ASSUMPTION: The assessment focus areas are based on the job description and typical requirements for growth marketing roles. Actual interview format may vary.


πŸ› οΈ Tools & Technologies

The job listing specifically mentions the following tools:

  • HubSpot (Marketing automation & CRM)
  • Make (formerly Integromat - Integration platform)
  • Zapier (Automation platform)
  • Phantombuster (Automation & data extraction)
  • SEA platforms (Google Ads, etc.)
  • LinkedIn Ads
  • Facebook/Instagram Ads
  • GenAI tools (not specifically named)
  • Web analytics tools (implied but not named)

ASSUMPTION: Other common tools in growth marketing not explicitly mentioned but likely used include Google Analytics, SEO tools like SEMrush or Ahrefs, and email marketing platforms (possibly integrated with HubSpot).


πŸ‘” Cultural Fit Considerations

Company Values: The listing emphasizes curiosity, resourcefulness, experimentation, data-driven decision making, and teamwork as key values.

Work Style: Collaborative team environment with an emphasis on experimentation, innovation, and continuous learning. The company culture appears to value technology as "a force for good."

Self-Assessment: Prospective applicants should consider:

  • Do you thrive in environments that require continuous learning and adaptation?
  • Are you comfortable experimenting and potentially failing in order to find optimal solutions?
  • Do you enjoy collaborative work within a team structure?
  • Are you naturally curious about new technologies and marketing approaches?
  • Are you comfortable with a data-driven approach to marketing?

ASSUMPTION: The emphasis on curiosity, experimentation, and teamwork suggests a relatively flat organizational structure with opportunities for input, rather than a rigid hierarchical environment.


⚠️ Potential Challenges

Based on the job description, potential challenges in this role might include:

  • Balancing multiple responsibilities across various marketing channels simultaneously
  • Keeping pace with rapidly evolving AI and marketing technologies
  • Meeting growth expectations during a critical European expansion phase
  • Working effectively with multiple teams and external agencies
  • Adapting to hybrid work requirements (minimum 3 days in-office)
  • For non-French speakers, navigating a predominantly French business environment

ASSUMPTION: These challenges are inferred from the role description and typical growth marketing positions; individual experiences may vary based on background and company support.


πŸ“ˆ Similar Roles Comparison

This Growth Marketer Apprentice role differs from similar positions in several ways:

  • vs. Traditional Marketing Intern: More technically focused with emphasis on automation, tools, and AI
  • vs. Performance Marketing Specialist: Broader scope beyond paid campaigns, including automation and experimentation
  • vs. Digital Marketing Generalist: More emphasis on growth hacking, experimentation, and technical implementation
  • vs. Marketing Automation Specialist: Includes acquisition and strategic components beyond just automation

ASSUMPTION: This comparison is based on standard industry patterns for similar roles and may vary based on specific company implementations.


πŸ“ Sample Projects

Based on the responsibilities outlined, typical projects in this role might include:

  • Setting up and optimizing multi-channel paid acquisition campaigns (LinkedIn, Facebook, Google) for specific training programs
  • Building automated email nurture sequences in HubSpot to convert leads into training registrations
  • Creating data dashboards to track key performance metrics across marketing channels
  • Implementing AI tools to automate content creation or personalization for different audience segments
  • A/B testing landing pages to improve conversion rates for specific training courses
  • Developing lead scoring models to prioritize high-potential prospects

ASSUMPTION: These projects are examples based on the listed responsibilities and typical growth marketing activities; actual projects may vary.


❓ Key Questions to Ask During Interview

  • What metrics will define success in this role during the first 3-6 months?
  • How does Thiga Academy balance experimentation with achieving consistent growth results?
  • What are the most significant growth challenges Thiga Academy is facing as it expands into Europe?
  • How does the marketing team collaborate with product experts and trainers to develop effective messaging?
  • What learning and development opportunities are available to apprentices/trainees?
  • How is AI currently being integrated into Thiga's marketing and business operations?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

To effectively pursue this opportunity:

  1. Prepare your application: Update your resume to highlight relevant growth marketing experience, technical skills, and experimentation mindset. Include keywords identified above to pass ATS screening.
  2. Research Thiga thoroughly: Review their website, blog posts, and social media to understand their approach to product management and training. Look specifically at Thiga Academy offerings.
  3. Develop a mini portfolio: Compile examples of growth experiments, automation workflows, or AI implementations you've worked on, even if from personal projects.
  4. Prepare for the case study: Practice analyzing marketing performance data and developing hypotheses for optimization.
  5. Demonstrate tool proficiency: Be ready to discuss specific examples of how you've used the mentioned tools or similar platforms.
  6. Follow up: After interviews, send personalized thank-you notes referencing specific conversation points to demonstrate engagement and interest.