Growth Marketer - B2B SaaS

📌 Core Information 🔹 Job Title: Growth Marketer - B2B SaaS 🔹 Company: Unifize 🔹 Location: Bangalore, Karnataka, India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 19, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Owning multichannel go-to-market execution - Driving KPI-driven growth across sales and marketing funnel - Building scalable systems and processes - Collaborating with cross-functional teams - Experimenting and optimizing campaigns

ASSUMPTION: This role requires a strong analytical mindset, data-driven approach, and experience in growth operations or B2B SaaS marketing operations to succeed.

📋 Key Responsibilities ✅ Lead the execution of PPC, PPL, outbound, and inbound campaigns ✅ Coordinate campaign workflows including landing pages, assets, automation sequences, and tracking ✅ Design and run experiments across channels to uplift acquisition and conversion KPIs ✅ Track funnel performance metrics and identify optimization opportunities ✅ Build dashboards and automate performance reporting for sales and marketing teams ✅ Act as the bridge between sales, marketing, and product teams ✅ Establish feedback loops to align messaging, targeting, and GTM initiatives with real-time sales insights ✅ Manage CRM and campaign tools, ensuring data hygiene and system scalability

ASSUMPTION: This role involves a high level of ownership, requiring the ability to work independently and thrive in fast-paced environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years in Growth Ops or B2B SaaS Marketing Ops

Required Skills:

• Highly analytical and self-driven, with a strong inclination toward data and experimentation
• Familiarity with CRM and automation tools (Salesforce, GA4, Account Identification tools, etc.)
• Experience with PPC channels like LinkedIn, Gartner, and Google
• Experience with Sales Engagement tools like Salesloft, Outreach, etc.
• Thrive in cross-functional settings and can work independently in fast-paced environments
• Enjoy building scalable processes from scratch and iterating continuously

Preferred Skills:

• Hands-on experience with SQL, funnel analytics, and attribution tracking
• Familiarity with Zapier, Notion, Google Data Studio, or other automation and no-code tools
• Prior experience in early-stage SaaS startups or GTM teams

ASSUMPTION: Proficiency in English is required for this role, as it is the primary language used within the company and for communication with global clients.

💰 Compensation & Benefits

Salary Range: ₹8,00,000 - ₹12,00,000 per annum (INR)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement savings plan
• Employee assistance program
• Paid time off

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the B2B SaaS sector in Bangalore, India.

📌 Applicant Insights 🔍 Company Context

Industry: Software Development, specifically Quality Management Software (QMS) and Product Lifecycle Management (PLM) for ISO and FDA-compliant companies

Company Size: 11-50 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2019, with a focus on helping companies manage risk, drive operational efficiency, and accelerate innovation

Company Description:

• Unifize integrates quality, operations, and product development teams into a single source of truth
• Offers a collaborative platform for unprecedented visibility, traceability, accountability, and process efficiency
• Serves industries such as medical devices, pharmaceuticals, nutritional supplements, cosmetics, and more

Company Specialties:

• Quality Management
• eQMS
• PLM
• EH&S
• AS9100
• ITAR Compliance
• ISO 13485
• ISO 14971
• MES
• FDA 21 CFR Part 820
• FDA 21 CFR Part 11
• Document Management
• Design Control
• Risk Management
• Training Management
• Supplier Management
• Cloud
• SaaS
• SOC2 Type II Compliance

Company Website: https://www.unifize.com/

ASSUMPTION: Unifize is a growing company with a focus on innovation and helping clients manage risk and improve operational efficiency.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Marketing and works closely with sales, marketing, and product teams

Work Arrangement: Full-time, on-site, with flexible hours and remote work options available

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop skills in a fast-paced, dynamic environment
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity to build foundational systems and drive experimentation at a fast-growing SaaS company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on innovation and employee well-being

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the second-fastest-growing major metropolis in India
• Known for its vibrant tech industry, with a strong presence of both multinational corporations and startups
• Offers a mix of traditional Indian culture and modern urban living, with numerous parks, gardens, and historical sites

Work Schedule: Standard business hours, with flexibility for remote work and occasional overtime as needed

ASSUMPTION: Bangalore provides a dynamic and diverse work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Take-home assignment or case study to evaluate problem-solving skills and strategic thinking
• On-site or virtual interview with the hiring manager and cross-functional team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Analytical skills and data-driven approach
• Campaign management and execution experience
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in growth operations or B2B SaaS marketing operations
• Demonstrate a strong understanding of data analysis and experimentation
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability

ATS Keywords: Growth Ops, B2B SaaS Marketing Ops, PPC, PPL, Outbound, Inbound, Campaign Execution, KPI Monitoring, Optimization, Cross-Team Collaboration, Systems, Automation, Process Building, Data-Driven Insights, CRM Tools, Sales Engagement Tools, Funnel Analytics, Attribution Tracking, Lead Scoring, Reporting Frameworks, Data Hygiene, System Scalability

ASSUMPTION: The application process for this role may involve multiple stages and assessments, with a focus on evaluating the candidate's analytical skills, campaign management experience, and cultural fit.

🛠️ Tools & Technologies

• CRM: HubSpot
• Campaign Tools: GA4, Attribution Systems
• Sales Engagement Tools: Salesloft, Outreach
• Automation Tools: Zapier, Notion
• Data Analysis Tools: SQL, Google Data Studio

ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided to the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and flexible
• Results-oriented and goal-focused
• Continuously learning and improving

Self-Assessment Questions:

• How do you approach data analysis and experimentation in your marketing strategies?
• Can you provide an example of a successful cross-functional collaboration in a previous role?
• How do you stay up-to-date with industry trends and best practices in growth marketing?

ASSUMPTION: Unifize values candidates who are passionate about innovation, customer-centricity, and continuous learning, and who can thrive in a collaborative, data-driven environment.

⚠️ Potential Challenges

• Managing multiple campaigns and channels simultaneously
• Working in a fast-paced, dynamic environment with frequent changes and priorities
• Collaborating with cross-functional teams and balancing competing priorities
• Adapting to a growing company with evolving needs and processes

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis, experimentation, and process building
• In the B2B SaaS industry, growth marketing roles often require a strong understanding of both marketing and sales strategies
• This role offers the opportunity to make a significant impact on the company's growth and success, with potential for career advancement

ASSUMPTION: This role is unique in its focus on growth operations and process building, offering a rare opportunity to drive experimentation and innovation at a fast-growing SaaS company.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive MQL growth
• Optimizing the lead qualification process to improve SQL conversion rates
• Building a dashboard to track and analyze funnel performance metrics

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Growth Marketer may be responsible for, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to data-driven decision-making and experimentation?
• How does the company foster collaboration and cross-functional teamwork?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview process by researching the company, the role, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.