Growth Marketer

📌 Core Information

🔹 Job Title: Growth Marketer

🔹 Company: Vendelux

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Optimizing outbound marketing engine and managing full-funnel outbound systems
• Launching creative go-to-market campaigns to validate new ICPs, messages, and channels
• Driving brand-led growth initiatives using data and AI tools
• Collaborating with a cross-functional team in a fast-paced, high-trust startup environment
• Continuously learning and integrating new tools and platforms for growth

ASSUMPTION: This role requires a strong data-driven mindset, excellent copywriting skills, and familiarity with Hubspot. The ideal candidate will have experience in B2B SaaS startups with a sales-led growth motion.

📋 Key Responsibilities

✅ Outbound Marketing: Manage and optimize full-funnel outbound systems, including lead sourcing, enrichment, sequencing, and analytics. Continuously A/B test subject lines, CTAs, timing, personas, and content to improve performance.

✅ Growth Marketing: Launch and track creative GTM campaigns to validate new ICPs, messages, and channels. Create high-converting landing pages, interactive tools, or demos. Build viral tools or shareable components that drive organic acquisition through word-of-mouth.

✅ Brand Growth: Leverage LinkedIn organic and paid channels to grow the Vendelux brand and drive inbound interest. Use the website as a performance channel, optimizing for conversion, experimenting with messaging, creating campaigns, and scaling what works.

✅ Data Analysis: Pull and analyze data to uncover trends across event performance, outbound conversion, and buyer intent. Use insights to inform strategy and improve performance.

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous testing, and optimization of marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of experience as a successful growth marketer at a B2B SaaS seed or series A startup with a sales-led growth motion

Required Skills:

• Proven experience in outbound marketing, demand generation, and growth marketing
• Data-driven mindset with experience running A/B tests and interpreting results
• Strong copywriting skills and understanding of messaging impact on virality and conversion
• Basic design skills and ability to create visually appealing assets
• Fluency in using Hubspot as a CRM and reporting tool
• Experience with AI tools and willingness to test and integrate new tools

Preferred Skills:

• Experience with PLG (Product-Led Growth) strategies
• Familiarity with event marketing and event data
• Experience working remotely in a distributed team

ASSUMPTION: Candidates may not possess all listed requirements, but they should demonstrate a strong fit with the role's core competencies and a willingness to learn and adapt.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for mid-level marketing roles in the US)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO (Paid Time Off)
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time position with flexible hours. Core hours are 10:00 AM - 4:00 PM ET.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the US. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Media. Vendelux provides event intelligence and news about global business conferences and trade shows.

Company Size: 51-200 employees. This size offers opportunities for growth and impact but maintains a startup-like culture.

Founded: 2021. Vendelux is a Series A SaaS company focused on helping companies discover the best events.

Company Description:

• Vendelux helps companies maximize the impact of events they sponsor and attend
• Offers a proprietary AI-powered platform with proprietary insights on 250,000+ B2B events
• Led by experienced founders and backed by prominent investors like FirstMark

Company Specialties:

• Event marketing software
• Event intelligence and data
• AI-powered event platform

Company Website: https://vendelux.com/

ASSUMPTION: Vendelux is a growing startup with a strong focus on data-driven decision making and continuous innovation in the event marketing space.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for growth and leadership within the marketing team.

Reporting Structure: The Growth Marketer will report directly to the Head of Marketing or a similar role.

Work Arrangement: Remote OK. This role can be performed remotely, with flexible hours and a focus on results.

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to expand responsibilities and impact as Vendelux scales
• Chance to work closely with leadership and influence the company's growth strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and make a meaningful impact on Vendelux's success.

🌍 Location & Work Environment

Office Type: Remote. Vendelux is a remote-first company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• The United States offers a large talent pool and diverse market for event marketing
• Remote work allows for flexibility and work-life balance
• Vendelux's remote culture fosters collaboration and inclusivity

Work Schedule: Flexible, with core hours of 10:00 AM - 4:00 PM ET. Employees are expected to maintain a consistent work schedule and be available during core hours.

ASSUMPTION: The remote work environment at Vendelux offers flexibility and work-life balance, with a strong focus on results and collaboration.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the marketing team and/or other stakeholders
• Background check and offer

Key Assessment Areas:

• Data-driven mindset and analytical skills
• Copywriting and communication skills
• Creativity and strategic thinking
• Hubspot proficiency and familiarity with AI tools

Application Tips:

• Highlight relevant experience and achievements in outbound marketing, demand generation, and growth marketing
• Demonstrate a strong understanding of data-driven decision making and A/B testing
• Showcase your creativity and strategic thinking through examples or a portfolio
• Tailor your resume and cover letter to emphasize your fit with Vendelux's mission and culture

ATS Keywords: Growth Marketing, Demand Generation, Outbound Marketing, A/B Testing, Data Analysis, Copywriting, Design Skills, Hubspot, AI Tools, Event Marketing, B2B SaaS

ASSUMPTION: The application process at Vendelux is designed to assess the candidate's skills, experience, and cultural fit, with a strong focus on data-driven decision making and creativity.

🛠️ Tools & Technologies

• Hubspot (CRM and marketing automation)
• AI tools for event data and insights
• Marketing analytics and reporting tools (e.g., Google Analytics)
• Project management and collaboration tools (e.g., Asana, Slack)

ASSUMPTION: Vendelux uses a variety of tools and technologies to support its marketing efforts and drive growth. Familiarity with these tools is not required but is considered an asset.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and inclusivity
• Customer focus and results-oriented

Work Style:

• Remote and flexible work arrangements
• Strong focus on results and performance
• Data-driven and analytical approach to marketing
• Creative and strategic thinking

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-trust startup environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong data-driven mindset and a passion for continuous learning?
• Are you a creative problem solver with a strategic approach to marketing?

ASSUMPTION: Vendelux values candidates who are data-driven, creative, and results-oriented, with a strong fit with the company's remote and collaborative culture.

⚠️ Potential Challenges

• Managing a full-funnel outbound system and optimizing performance
• Keeping up with the fast-paced, ever-changing startup environment
• Balancing multiple priorities and projects simultaneously
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: The Growth Marketer role at Vendelux presents unique challenges and opportunities for growth and impact. Candidates should be prepared to adapt to a dynamic environment and continuously learn and improve.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on outbound marketing and data-driven decision making
• Vendelux's event marketing focus sets it apart from other B2B SaaS companies
• This role offers significant growth potential and the opportunity to make a meaningful impact on Vendelux's success

ASSUMPTION: The Growth Marketer role at Vendelux is unique and offers significant opportunities for growth and impact in the event marketing space.

📝 Sample Projects

• Optimizing outbound marketing campaigns to improve conversion rates and drive pipeline growth
• Launching creative GTM campaigns to validate new ICPs, messages, and channels
• Building viral tools or shareable components that drive organic acquisition through word-of-mouth

ASSUMPTION: The Growth Marketer role at Vendelux involves a wide range of projects, from optimizing outbound marketing campaigns to launching creative GTM campaigns and building viral tools.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does Vendelux use data and AI tools to inform marketing strategies and improve performance?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• What opportunities are there for growth and advancement within the marketing team?
• How does Vendelux support work-life balance and employee well-being in a remote work environment?

ASSUMPTION: The interview process at Vendelux is designed to assess the candidate's skills, experience, and cultural fit, with a strong focus on data-driven decision making and creativity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, demonstrating your creativity and strategic thinking in marketing
• Follow up with Vendelux one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.