Growth Marketer
Crednet Technologies Limited
Full-time
On-site
Lagos, Lagos, Nigeria
📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: Crednet Technologies Limited
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: Full Time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
Crednet Technologies Limited, a leading financial technology company, is seeking a strategic and data-driven Growth Marketer to spearhead user acquisition, brand awareness, and customer retention. This role will leverage data-driven marketing strategies to optimize customer acquisition cost (CAC), enhance conversion rates, and drive engagement across multiple channels.
ASSUMPTION: The company operates in the fintech/financial services industry and is looking for an experienced Growth Marketer to support its rapid expansion and growth initiatives.
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📋 Key Responsibilities
✅ Develop and execute marketing strategies focused on user acquisition, retention, and brand awareness.
✅ Optimize paid and organic marketing channels, including Google Ads, Meta Ads, SEO, influencer marketing, and partnerships.
✅ Drive lead generation and conversion through marketing funnels and targeted campaigns.
✅ Work closely with sales, content, and digital marketing teams to align efforts and maximize impact.
✅ Utilize CRM, email marketing, and loyalty programs to enhance customer retention.
✅ A/B test ad creatives, messaging, landing pages, and other marketing assets for performance optimization.
✅ Monitor and improve marketing KPIs such as CAC, conversion rates, and engagement metrics.
✅ Analyze competitor strategies and market trends to identify growth opportunities.
✅ Implement marketing automation tools to streamline campaigns and improve efficiency.
✅ Generate reports and insights to inform business decisions and optimize growth initiatives.
ASSUMPTION: The Growth Marketer will be expected to have a well-rounded skill set in both strategic and tactical marketing execution to drive the company's growth.
---
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years of experience in growth marketing, digital marketing, or performance marketing (preferably in a fintech or high-growth financial service company).
Skills: Proven experience in SEO, paid media, social media marketing, and content marketing. Hands-on experience with Google Ads, Meta Ads, SEO tools, CRM platforms, and marketing automation software. Strong analytical skills with expertise in data-driven decision-making and campaign performance tracking. Ability to execute A/B testing, funnel optimization, and customer segmentation strategies. Excellent communication and collaboration skills. Experience working with cross-functional teams including sales, product, and design. Ability to manage multiple campaigns simultaneously in a fast-paced environment. Strong problem-solving skills and a growth mindset to drive continuous improvement.
ASSUMPTION: The role requires a blend of marketing strategy, technical execution, and data analysis skills to thrive in a high-growth fintech environment.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive salary and benefits package, professional development and growth opportunities, a dynamic and innovative work environment, hybrid work options for flexibility and work-life balance.
ASSUMPTION: The salary range is likely competitive for the Lagos, Nigeria market and the benefits package is typical for a growing fintech company in this region.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Crednet Technologies Limited is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals.
Company Size: Not specified
Company Stage: Likely in a growth or expansion stage based on the need for a strategic Growth Marketer.
ASSUMPTION: Crednet Technologies is a prominent fintech player in the Nigerian market focused on providing innovative financial services and solutions.
---
📊 Role Analysis
Career Level: Mid - Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The Growth Marketer role offers opportunities for career advancement and professional development within a high-growth fintech organization.
ASSUMPTION: This is a mid-to-senior level role with significant growth and impact potential within the company.
---
🌍 Location & Work Environment
Office Type: Not specified, but likely a combination of in-office and remote/hybrid work given the location in Lagos, Nigeria.
Geographic Context: Lagos is a major technology and business hub in Nigeria, with a rapidly growing fintech ecosystem.
Work Schedule: Not specified, but likely to involve a standard full-time schedule with some flexibility.
Regional Considerations: Applicants should be aware of the cultural and practical implications of working in Lagos, such as commute times, cost of living, and the vibrant technology community.
ASSUMPTION: The role will offer a balance of in-office collaboration and remote work flexibility to accommodate the needs of the business and employees.
---
💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone/video screening, followed by a series of in-person or virtual interviews with the hiring team, including subject matter experts and cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing strategy, data analysis, and technical execution skills, as well as their ability to collaborate effectively within a fast-paced, growth-oriented environment.
Application Tips: Applicants should highlight their relevant experience in fintech or high-growth industries, demonstrate a strong understanding of digital marketing best practices, and showcase their data-driven decision-making abilities.
ATS Keywords: Growth marketing, digital marketing, performance marketing, SEO, paid media, customer acquisition, customer retention, CRM, marketing automation, data analysis, A/B testing, funnel optimization, cross-functional collaboration.
ASSUMPTION: The interview process and application requirements are typical for a mid-to-senior level growth marketing role in the fintech industry.
---
🛠️ Tools & Technologies
Google Ads, Meta Ads, SEO tools, CRM platforms, marketing automation software.
ASSUMPTION: The Growth Marketer will be expected to have hands-on experience with a range of industry-standard digital marketing and analytics tools.
---
👔 Cultural Fit Considerations
Company Values: Crednet Technologies is focused on revolutionizing access to credit and investment, empowering individuals to take charge of their financial well-being.
Work Style: The role requires a collaborative, data-driven, and fast-paced work style to thrive in a high-growth fintech environment.
Self-Assessment: Applicants should consider their ability to work cross-functionally, adapt to a dynamic and innovative work culture, and drive continuous improvement through data-driven decision-making.
ASSUMPTION: Crednet Technologies values innovation, customer-centricity, and a results-oriented, collaborative work environment.
---
⚠️ Potential Challenges
The Growth Marketer role may involve managing multiple campaigns simultaneously, aligning efforts across different teams, and navigating a rapidly evolving fintech landscape. Applicants should be prepared to work in a fast-paced, high-growth environment and demonstrate the ability to prioritize, multitask, and drive continuous improvement.
ASSUMPTION: The role may require the Growth Marketer to juggle various responsibilities and adapt quickly to changing market conditions.
---
📈 Similar Roles Comparison
This Growth Marketer role is similar to other digital marketing or performance marketing positions in the fintech industry, with a focus on user acquisition, retention, and brand awareness. However, the role may have a stronger emphasis on data-driven decision-making, cross-functional collaboration, and the ability to scale growth initiatives within a high-growth company.
ASSUMPTION: The Growth Marketer role is a specialized position within the broader digital marketing landscape, with a particular focus on driving measurable growth for a fintech company.
---
📝 Sample Projects
- Develop and execute a targeted social media advertising campaign to acquire new customers and grow the user base.
- Optimize the company's website and content marketing strategy to improve organic search visibility and lead generation.
- Implement a customer retention program, including email marketing and loyalty initiatives, to reduce churn and increase lifetime value.
- Conduct a comprehensive competitor analysis and market research to identify new growth opportunities and inform the company's marketing strategy.
- Design and test various landing page variations to improve conversion rates across the customer journey.
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the type of work the Growth Marketer may be expected to undertake.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of the company's marketing efforts and the specific growth challenges this role is expected to address?
2. How does the Growth Marketer role fit into the broader organizational structure and support the company's overall business objectives?
3. What key marketing KPIs and growth metrics will the successful candidate be responsible for tracking and improving?
4. Can you describe the typical decision-making process and level of autonomy granted to the Growth Marketer when it comes to campaign planning and optimization?
5. What opportunities exist for the Growth Marketer to collaborate with other teams, such as product, sales, or customer success, and how are these cross-functional relationships encouraged?
6. How does the company approach professional development and career advancement for high-performing marketing talent?
ASSUMPTION: These questions are designed to help the applicant better understand the scope of the role, the company's growth priorities, and the potential for career development.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and requirements to assess their fit for the role.
2. Tailor their resume and cover letter to highlight relevant experience, skills, and achievements in growth marketing, digital marketing, and fintech.
3. Prepare thoughtful questions to ask during the interview that demonstrate their understanding of the company's challenges and their ability to contribute as a strategic Growth Marketer.
4. Research Crednet Technologies and the fintech landscape in Nigeria to understand the competitive environment and the company's unique value proposition.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords throughout their resume and cover letter.
By following these steps, applicants can present themselves as knowledgeable, enthusiastic, and well-prepared candidates who are poised to make a meaningful impact as Crednet Technologies' next Growth Marketer.
🔹 Job Title: Growth Marketer
🔹 Company: Crednet Technologies Limited
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: Full Time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
---
📌 Essential Job Details
🚀 Job Overview
Crednet Technologies Limited, a leading financial technology company, is seeking a strategic and data-driven Growth Marketer to spearhead user acquisition, brand awareness, and customer retention. This role will leverage data-driven marketing strategies to optimize customer acquisition cost (CAC), enhance conversion rates, and drive engagement across multiple channels.
ASSUMPTION: The company operates in the fintech/financial services industry and is looking for an experienced Growth Marketer to support its rapid expansion and growth initiatives.
---
📋 Key Responsibilities
✅ Develop and execute marketing strategies focused on user acquisition, retention, and brand awareness.
✅ Optimize paid and organic marketing channels, including Google Ads, Meta Ads, SEO, influencer marketing, and partnerships.
✅ Drive lead generation and conversion through marketing funnels and targeted campaigns.
✅ Work closely with sales, content, and digital marketing teams to align efforts and maximize impact.
✅ Utilize CRM, email marketing, and loyalty programs to enhance customer retention.
✅ A/B test ad creatives, messaging, landing pages, and other marketing assets for performance optimization.
✅ Monitor and improve marketing KPIs such as CAC, conversion rates, and engagement metrics.
✅ Analyze competitor strategies and market trends to identify growth opportunities.
✅ Implement marketing automation tools to streamline campaigns and improve efficiency.
✅ Generate reports and insights to inform business decisions and optimize growth initiatives.
ASSUMPTION: The Growth Marketer will be expected to have a well-rounded skill set in both strategic and tactical marketing execution to drive the company's growth.
---
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years of experience in growth marketing, digital marketing, or performance marketing (preferably in a fintech or high-growth financial service company).
Skills: Proven experience in SEO, paid media, social media marketing, and content marketing. Hands-on experience with Google Ads, Meta Ads, SEO tools, CRM platforms, and marketing automation software. Strong analytical skills with expertise in data-driven decision-making and campaign performance tracking. Ability to execute A/B testing, funnel optimization, and customer segmentation strategies. Excellent communication and collaboration skills. Experience working with cross-functional teams including sales, product, and design. Ability to manage multiple campaigns simultaneously in a fast-paced environment. Strong problem-solving skills and a growth mindset to drive continuous improvement.
ASSUMPTION: The role requires a blend of marketing strategy, technical execution, and data analysis skills to thrive in a high-growth fintech environment.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive salary and benefits package, professional development and growth opportunities, a dynamic and innovative work environment, hybrid work options for flexibility and work-life balance.
ASSUMPTION: The salary range is likely competitive for the Lagos, Nigeria market and the benefits package is typical for a growing fintech company in this region.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Crednet Technologies Limited is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals.
Company Size: Not specified
Company Stage: Likely in a growth or expansion stage based on the need for a strategic Growth Marketer.
ASSUMPTION: Crednet Technologies is a prominent fintech player in the Nigerian market focused on providing innovative financial services and solutions.
---
📊 Role Analysis
Career Level: Mid - Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The Growth Marketer role offers opportunities for career advancement and professional development within a high-growth fintech organization.
ASSUMPTION: This is a mid-to-senior level role with significant growth and impact potential within the company.
---
🌍 Location & Work Environment
Office Type: Not specified, but likely a combination of in-office and remote/hybrid work given the location in Lagos, Nigeria.
Geographic Context: Lagos is a major technology and business hub in Nigeria, with a rapidly growing fintech ecosystem.
Work Schedule: Not specified, but likely to involve a standard full-time schedule with some flexibility.
Regional Considerations: Applicants should be aware of the cultural and practical implications of working in Lagos, such as commute times, cost of living, and the vibrant technology community.
ASSUMPTION: The role will offer a balance of in-office collaboration and remote work flexibility to accommodate the needs of the business and employees.
---
💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone/video screening, followed by a series of in-person or virtual interviews with the hiring team, including subject matter experts and cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing strategy, data analysis, and technical execution skills, as well as their ability to collaborate effectively within a fast-paced, growth-oriented environment.
Application Tips: Applicants should highlight their relevant experience in fintech or high-growth industries, demonstrate a strong understanding of digital marketing best practices, and showcase their data-driven decision-making abilities.
ATS Keywords: Growth marketing, digital marketing, performance marketing, SEO, paid media, customer acquisition, customer retention, CRM, marketing automation, data analysis, A/B testing, funnel optimization, cross-functional collaboration.
ASSUMPTION: The interview process and application requirements are typical for a mid-to-senior level growth marketing role in the fintech industry.
---
🛠️ Tools & Technologies
Google Ads, Meta Ads, SEO tools, CRM platforms, marketing automation software.
ASSUMPTION: The Growth Marketer will be expected to have hands-on experience with a range of industry-standard digital marketing and analytics tools.
---
👔 Cultural Fit Considerations
Company Values: Crednet Technologies is focused on revolutionizing access to credit and investment, empowering individuals to take charge of their financial well-being.
Work Style: The role requires a collaborative, data-driven, and fast-paced work style to thrive in a high-growth fintech environment.
Self-Assessment: Applicants should consider their ability to work cross-functionally, adapt to a dynamic and innovative work culture, and drive continuous improvement through data-driven decision-making.
ASSUMPTION: Crednet Technologies values innovation, customer-centricity, and a results-oriented, collaborative work environment.
---
⚠️ Potential Challenges
The Growth Marketer role may involve managing multiple campaigns simultaneously, aligning efforts across different teams, and navigating a rapidly evolving fintech landscape. Applicants should be prepared to work in a fast-paced, high-growth environment and demonstrate the ability to prioritize, multitask, and drive continuous improvement.
ASSUMPTION: The role may require the Growth Marketer to juggle various responsibilities and adapt quickly to changing market conditions.
---
📈 Similar Roles Comparison
This Growth Marketer role is similar to other digital marketing or performance marketing positions in the fintech industry, with a focus on user acquisition, retention, and brand awareness. However, the role may have a stronger emphasis on data-driven decision-making, cross-functional collaboration, and the ability to scale growth initiatives within a high-growth company.
ASSUMPTION: The Growth Marketer role is a specialized position within the broader digital marketing landscape, with a particular focus on driving measurable growth for a fintech company.
---
📝 Sample Projects
- Develop and execute a targeted social media advertising campaign to acquire new customers and grow the user base.
- Optimize the company's website and content marketing strategy to improve organic search visibility and lead generation.
- Implement a customer retention program, including email marketing and loyalty initiatives, to reduce churn and increase lifetime value.
- Conduct a comprehensive competitor analysis and market research to identify new growth opportunities and inform the company's marketing strategy.
- Design and test various landing page variations to improve conversion rates across the customer journey.
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the type of work the Growth Marketer may be expected to undertake.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of the company's marketing efforts and the specific growth challenges this role is expected to address?
2. How does the Growth Marketer role fit into the broader organizational structure and support the company's overall business objectives?
3. What key marketing KPIs and growth metrics will the successful candidate be responsible for tracking and improving?
4. Can you describe the typical decision-making process and level of autonomy granted to the Growth Marketer when it comes to campaign planning and optimization?
5. What opportunities exist for the Growth Marketer to collaborate with other teams, such as product, sales, or customer success, and how are these cross-functional relationships encouraged?
6. How does the company approach professional development and career advancement for high-performing marketing talent?
ASSUMPTION: These questions are designed to help the applicant better understand the scope of the role, the company's growth priorities, and the potential for career development.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and requirements to assess their fit for the role.
2. Tailor their resume and cover letter to highlight relevant experience, skills, and achievements in growth marketing, digital marketing, and fintech.
3. Prepare thoughtful questions to ask during the interview that demonstrate their understanding of the company's challenges and their ability to contribute as a strategic Growth Marketer.
4. Research Crednet Technologies and the fintech landscape in Nigeria to understand the competitive environment and the company's unique value proposition.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords throughout their resume and cover letter.
By following these steps, applicants can present themselves as knowledgeable, enthusiastic, and well-prepared candidates who are poised to make a meaningful impact as Crednet Technologies' next Growth Marketer.