📌 Core Information
🔹 Job Title: Growth Marketer, Communications for Advertiser Journey
🔹 Company: Apple
🔹 Location: Austin, Texas, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing communications throughout an advertiser's journey with Apple Ads
- Collaborating with cross-functional teams to enhance customer experience and optimize communication strategies
- Leading the strategic development and marketing of communication programs
- Delivering communications throughout all stages of a customer’s journey
- Ensuring consistency in tone and approach across all customer journey deliverables
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and experience in B2B marketing within the tech or digital advertising industry.
📋 Key Responsibilities
✅ Lead all facets of our customer journey communications in partnership with other marketers, writers, designers, data analysts, and engineers.
✅ Champion new ways to improve how we keep customers informed and inspired.
✅ Enhance the quality of our communications by sharing user engagement findings, along with recommendations.
✅ Ensure consistency in our tone and approach across all customer journey deliverables — which include email communications, guides, and sales enablement materials.
✅ Proactively explore the competitive landscape to determine if there’s learning to share, and if we should build into our own initiatives.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple stakeholders and deliverables.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)
Experience: 10+ years as a B2B marketer in the tech or digital advertising industry
Required Skills:
- Experience leading the strategic development and marketing of communication programs
- Significant experience delivering communications throughout all stages of a customer’s journey
- Extraordinary written and verbal communication that’s thoughtful and encourages deeper collaboration
Preferred Skills:
- Excellent organizational, multi-tasking, and project management abilities
- Track record of experimenting in the face of the unknown to determine the right approach
- Savvy at tackling issues, providing creative solutions, and quickly adapting to changing priorities and needs
- Consistent track record of being an effective cross-functional collaborator
- Decisively makes high-quality decisions, even when based on incomplete information or in the face of uncertainty
- Possess unquestionable personal code of ethics and integrity
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the digital advertising industry and Apple's products and services.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a senior marketing role in the tech industry in Austin, TX)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Generous time off policies
- Employee discounts on Apple products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (Assumed, based on industry standards)
ASSUMPTION: Apple is known for offering competitive salaries and comprehensive benefits packages. The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Apple operates in the highly competitive technology and consumer electronics industry, with a strong focus on innovation and customer experience.
Company Size: Apple is a large, multinational corporation with over 200,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It has since grown to become one of the world's leading technology companies.
Company Description:
- Apple is known for its innovative products, including the iPhone, iPad, Mac, Apple Watch, and Apple TV.
- The company is also a leader in services, with offerings such as the App Store, Apple Music, iCloud, and Apple TV+.
- Apple Ads is a newer division focused on helping advertisers grow their businesses through Apple's advertising platforms.
Company Specialties:
- Consumer electronics manufacturing
- Software development and design
- Retail and online sales
- Advertising and marketing services
Company Website: https://www.apple.com/
ASSUMPTION: Apple's focus on innovation, quality, and customer experience is reflected in this role's emphasis on strategic communication and customer engagement.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of experience and expertise in B2B marketing.
Reporting Structure: The role reports to the Worldwide Growth Marketing team, working closely with other marketers, writers, designers, data analysts, and engineers (Assumed, based on job description).
Work Arrangement: This role is on-site, with the expectation of working from Apple's office in Austin, Texas.
Growth Opportunities:
- Potential to take on more responsibility and lead larger projects as the Apple Ads division grows.
- Opportunities to collaborate with other teams and gain exposure to different aspects of the business.
- Chance to work on cutting-edge advertising technology and contribute to its development.
ASSUMPTION: Given Apple's size and growth, there are likely numerous opportunities for career advancement and skill development within the company.
🌍 Location & Work Environment
Office Type: Apple's offices are known for their modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): Austin, Texas
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry and a high quality of life.
- The city offers a mix of urban and outdoor living, with numerous parks, lakes, and cultural attractions.
- Texas has no state income tax, which may impact take-home pay.
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (Assumed, based on industry standards)
ASSUMPTION: Apple's work environment is collaborative and innovative, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter to discuss qualifications and fit for the role.
- In-depth interviews with cross-functional stakeholders to assess communication skills, strategic thinking, and cultural fit.
- Final interview with the hiring manager to discuss career goals, expectations, and next steps.
Key Assessment Areas:
- Strategic thinking and communication skills
- Experience in B2B marketing and customer journey management
- Ability to work collaboratively and manage multiple stakeholders
- Cultural fit and alignment with Apple's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B marketing, customer journey management, and strategic communication.
- Prepare examples of your work that demonstrate your ability to develop and execute communication strategies.
- Research Apple's products, services, and advertising platforms to demonstrate your understanding of the business.
ATS Keywords: B2B marketing, customer journey, communication programs, strategic development, cross-functional collaboration, user engagement, competitive analysis
ASSUMPTION: Apple's interview process is likely to be thorough and comprehensive, given the company's focus on hiring top talent and ensuring a strong cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Google Data Studio)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but Apple is likely to use industry-standard marketing and project management software.
👔 Cultural Fit Considerations
Company Values:
- Accessibility
- Education
- Environmental stewardship
- Inclusion and diversity
- Privacy
- Quality
- Vitality
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Focused on customer experience and satisfaction
- Data-driven and analytical
Self-Assessment Questions:
- How do you embody Apple's values in your work?
- Can you provide an example of a time when you had to adapt to changing priorities or needs in a marketing campaign?
- How do you approach cross-functional collaboration and stakeholder management?
ASSUMPTION: Apple places a strong emphasis on cultural fit and alignment with its values. Candidates should be prepared to discuss their fit with the company's culture and values in their interviews.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a large organization.
- Keeping up with the fast-paced and ever-evolving tech industry.
- Adapting to Apple's unique work culture and expectations.
- Balancing the need for innovation with the company's focus on quality and user experience.
ASSUMPTION: While Apple offers numerous opportunities for growth and innovation, the company's size and fast-paced environment can also present challenges for employees.
📈 Similar Roles Comparison
- This role is unique in its focus on the advertiser journey within Apple Ads, but similar roles might include:
- Senior Marketing Manager - Customer Journey
- Director of Advertiser Communications
- Manager, Advertiser Marketing
- These roles may have different responsibilities and reporting structures, but they share a focus on strategic communication and customer engagement.
ASSUMPTION: While this role is unique in its focus on Apple Ads, similar roles in other companies may share some similarities in terms of responsibilities and required skills.
📝 Sample Projects
- Developing and executing a new onboarding communication strategy for Apple Ads customers.
- Analyzing user engagement data to identify opportunities for improving customer communications.
- Collaborating with cross-functional teams to create sales enablement materials for Apple Ads.
ASSUMPTION: The specific projects for this role will vary depending on the team's priorities and the company's goals, but they are likely to involve strategic communication, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy for Apple Ads?
- What are the biggest challenges facing the team currently, and how can this role help address them?
- How does Apple support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for success in this role?
- How does this role collaborate with other teams within Apple Ads and the broader organization?
ASSUMPTION: Asking thoughtful questions about the role, the team, and the company demonstrates a candidate's interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B marketing, customer journey management, and strategic communication.
- Prepare examples of your work that demonstrate your ability to develop and execute communication strategies.
- Research Apple's products, services, and advertising platforms to demonstrate your understanding of the business.
- Follow up with the recruiter one week after submitting your application to confirm receipt and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
