Growth Marketer

📌 Core Information

🔹 Job Title: Growth Marketer

🔹 Company: Wing Assistant

🔹 Location: India (Remote)

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (India)

🚀 Job Overview

Key aspects of this role include:

• Driving acquisition, conversion, and experimentation across major digital channels
• Managing and optimizing campaigns across various platforms
• Landing page creation, testing, and optimization
• Strategic planning and execution of growth experiments
• Cross-channel growth and thought leadership content management

ASSUMPTION: This role requires a strong background in performance marketing and B2B, with a focus on driving results through data-driven strategies and continuous experimentation.

📋 Key Responsibilities

✅ Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms

✅ Research keywords, create campaigns, manage bidding strategies, test creatives, and analyze ad performance

✅ Build, test, and optimize landing pages using Framer, and implement A/B tests and multivariate tests to improve conversion rates

✅ Work closely with the SVP of Marketing on new go-to-market strategies and execute scrappy growth experiments

✅ Fill operational gaps across SEO, lifecycle, or comms as needed, and build repeatable systems and documentation to enable scale

✅ Assist with influencer outreach, co-marketing, and affiliate testing, and manage email flows or lifecycle campaigns

ASSUMPTION: This role requires a high level of autonomy, strong analytical skills, and the ability to operate effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B

Required Skills:

• Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc.
• Experience building or optimizing landing pages with CRO best practices
• Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
• Experience with marketing automation tools like Zapier, n8n, Make, etc.
• Strong written English and copy instincts

Preferred Skills:

• Experience with email marketing (Customer.io, Klaviyo, Mailchimp, or similar)
• Familiarity with short-form video formats, motion graphics tools, or Canva/Figma
• Experience working on marketing for SaaS tools and/or AI products

ASSUMPTION: Candidates with a strong understanding of marketing fundamentals, analytics, and experimentation will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 LPA (Based on experience and performance)

Benefits:

• Competitive compensation
• Equity grant
• Health insurance
• High level of autonomy and control over activities
• Fast track to leadership

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in India, considering the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms

Company Size: 1,001-5,000 employees

Founded: 2018

Company Description:

• Wing provides small businesses, startups, execs, and enterprises with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc.
• The company aims to be an incredible yet super affordable team member for clients, helping them delegate excess work while they focus on growing their businesses.
• Wing is a remote-first company with a strong presence in India and the US.

Company Specialties:

• Internet
• Personal Assistance
• Virtual Assistance
• Data Entry
• Spreadsheet Management
• Outbound Communication
• Inbound Communication
• Planning
• CRM Management
• Concierge Services
• Calendaring
• Scheduling
• File Management
• Purchases
• CRM
• Employee Onboarding
• Sales Calling
• SDRs
• Social Media Management

Company Website: wingassistant.com

ASSUMPTION: Wing Assistant is a rapidly growing company with a strong focus on providing exceptional remote talent to its clients. This role offers an excellent opportunity for the right candidate to grow with the company.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the SVP of Marketing and works closely with the executive team.

Work Arrangement: Remote (India), with flexibility for working across different time zones and jumping into different projects as needed.

Growth Opportunities:

• Fast track to leadership roles within the marketing department
• Potential to expand responsibilities and manage a team as the company grows
• Opportunities to work on diverse projects and gain exposure to various aspects of marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): India (remote work)

Geographic Context:

• India has a large and growing market for remote work, with a diverse talent pool and competitive salaries
• The company welcomes applicants from across India with experience growing in western markets (e.g., US, Canada, UK) and global markets (e.g., UAE, Saudi)
• The time zone difference may require some flexibility in working hours to accommodate collaboration with the US-based executive team

Work Schedule: Full-time (40 hours/week), with flexibility for remote work and the need to occasionally work outside of standard business hours

ASSUMPTION: The remote work environment requires strong self-discipline, communication, ownership, and accountability. Candidates should be comfortable working independently and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the SVP of Marketing and other team members

Key Assessment Areas:

• Marketing skills and experience
• Analytical and problem-solving abilities
• Creativity and innovation
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a portfolio or examples of your work, if applicable, to showcase your creativity and problem-solving abilities
• Research the company and the role to demonstrate your understanding of the business and your enthusiasm for the opportunity

ATS Keywords: Performance Marketing, B2B, Google Ads, Meta Ads, LinkedIn Ads, GA4, Framer, CRO, Growth Experiments, Cross-Channel Growth, Thought Leadership Content

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants. Candidates should be prepared to demonstrate their skills and experience through various assessments and interviews.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• LinkedIn Ads Manager
• GA4
• Framer
• Marketing automation tools (Zapier, n8n, Make, etc.)
• Email marketing tools (Customer.io, Klaviyo, Mailchimp, etc.)
• AI tools (ChatGPT, Claude, etc.)

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Move fast and break things
• Autonomy and creativity
• Remote first
• High impact

Work Style:

• Self-starter who thrives in ambiguity and rapid iteration
• Collaborative, low-ego team player who’s willing to roll up sleeves and do the dirty work
• Operates with urgency and prioritises outcomes over activity
• Excited to work across time zones and jump into different projects as needed

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with tight deadlines and high expectations?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong analytical skills and a data-driven approach to marketing?
• Are you a creative problem-solver with a strong understanding of marketing fundamentals?

ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role and the company's culture.

⚠️ Potential Challenges

• Managing tight deadlines and high expectations in a fast-paced environment
• Working effectively in a remote-first environment with a distributed team
• Adapting to changes in the marketing landscape and staying up-to-date with new tools and technologies
• Balancing multiple projects and priorities, with a need to occasionally work outside of standard business hours

ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on driving acquisition, conversion, and experimentation across major digital channels for a rapidly growing remote-first company
• Similar roles in the industry may have a more narrow focus on specific marketing channels or tactics
• Career paths in this role may include advancement to leadership positions within the marketing department or expansion into related fields such as product marketing or growth strategy

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, data analysis, and product development, with the potential for significant growth and impact.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive user acquisition and engagement for a new product launch
• Optimizing landing pages and ad campaigns to improve conversion rates and reduce CAC for an existing product
• Managing influencer outreach and co-marketing campaigns to expand the company's reach and brand awareness

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to tactical implementation and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role fits into the overall marketing strategy?
• How does the marketing team collaborate with other departments, such as product and sales, to drive growth and success?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions demonstrate your interest in the role and the company's success, as well as your commitment to understanding the specific requirements and expectations of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a portfolio or examples of your work, if applicable, to showcase your creativity and problem-solving abilities
• Follow up with the hiring team one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.