Growth Marketer

📌 Core Information

🔹 Job Title: Growth Marketer

🔹 Company: CitizenShipper

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• High autonomy and influence in driving growth strategies
• Direct access to the CEO and full visibility into company operations
• Opportunity to build and lead a team as the company scales
• Top-of-market compensation with performance-based upside

ASSUMPTION: This role is ideal for a seasoned marketer with a founder mindset, looking for high-impact, high-growth opportunities with minimal bureaucracy.

📋 Key Responsibilities

✅ Run experiments that significantly impact growth and move the needle 10x

✅ Tear down and rebuild funnels from scratch to optimize conversion and user experience

✅ Own and manage all growth levers, including paid media, product, and virality

✅ Build dashboards to track KPIs and make data-driven decisions

✅ Kill bad ideas fast and triple down on the ones that work

✅ Hire and lead a team to ensure scalability and maintain a high bar for performance

ASSUMPTION: This role requires a strong bias toward action, a high tolerance for risk, and a willingness to work long hours in a fast-paced, high-pressure environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of driving growth in high-growth environments, with at least 5-10 years of experience in growth marketing, digital marketing, or a related field

Required Skills:

• Expertise in paid media, funnels, and conversion optimization
• Strong analytical skills and data interpretation abilities
• Proven ability to write compelling copy and launch successful campaigns
• Experience with A/B testing and experimentation
• Familiarity with marketing automation tools and CRM systems
• Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

• Experience with SQL or other database languages
• Familiarity with the transportation or logistics industry
• Background in building and managing high-performing teams

ASSUMPTION: Successful candidates will have a strong portfolio showcasing their ability to drive growth and a clear track record of success in high-growth environments.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 per year (top-of-market, based on experience and performance)

Benefits:

• Book Club: $50/month for professional development books
• Professional Development: $2,000 annual budget and 3 paid days off for courses, conferences, or trainings
• Flexible Paid Leave: Generous vacation time, 5 national holidays, and 5 additional bereavement days
• Light Work Week: Once per quarter, reduce workload to 15-20 hours/week
• Parental Leave: Up to 14 weeks of paid maternity/paternity leave with flexible options
• Sick Leave: 7 days of paid sick leave annually, plus extended paid leave options in serious cases
• Referral Bonus

Working Hours: 60-80 hours per week (by choice, not by requirement)

ASSUMPTION: Compensation and benefits are top-of-market and designed to attract and retain high-performing, high-impact talent.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (remote-first, lean, and fast-growing)

Founded: 2008 (17 years ago)

Company Description:

• CitizenShipper is a US-based, remote-first, two-sided marketplace reinventing how people transport pets, motorcycles, and other hard-to-ship items
• The company connects desperate demand (pet owners who’d do anything for their animals) with a national network of trusted transporters
• CitizenShipper is profitable, growing fast, and still lean, with no layers of middle management, no politics, and no dead weight

Company Specialties:

• Transportation and logistics
• Collaborative consumption
• Pet services and pet transportation

Company Website: citizenshipper.com

ASSUMPTION: CitizenShipper's remote-first culture and lean structure provide high autonomy and direct access to decision-makers for employees.

📊 Role Analysis

Career Level: Senior-level role with significant influence and ownership

Reporting Structure: Reports directly to the CEO, with the expectation to build and lead a team as the company scales

Work Arrangement: Remote solely, with the expectation to work long hours by choice

Growth Opportunities:

• Build and lead a high-performing marketing team
• Gain significant equity and upside as the company grows
• Take on additional responsibilities and expand the role as the company scales

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to leadership and equity upside.

🌍 Location & Work Environment

Office Type: Remote solely (no physical office)

Office Location(s): N/A (remote work environment)

Geographic Context:

• United States (remote work environment, with a focus on the domestic market)
• Texas (company headquarters, with a significant presence in the state)
• Longview, Texas (company headquarters location)

Work Schedule: Flexible, with the expectation to work long hours by choice

ASSUMPTION: The remote work environment offers high flexibility and autonomy, with the expectation to be available and responsive during core business hours.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to assess cultural fit and qualifications
• Take-home assignment or case study to evaluate problem-solving skills and strategic thinking
• Final interview with the CEO to discuss the role, company vision, and long-term goals

Key Assessment Areas:

• Cultural fit and alignment with company values
• Problem-solving skills and strategic thinking
• Growth mindset and bias toward action
• Ability to work independently and manage multiple projects simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight your growth marketing experience and achievements
• Prepare a portfolio showcasing your ability to drive growth and optimize funnels
• Be ready to discuss your approach to experimentation, data interpretation, and decision-making
• Follow up after your application to express your interest and reiterate your qualifications

ATS Keywords: Growth marketing, experimentation, funnel optimization, paid media, conversion, KPI management, team building, high autonomy, high impact

ASSUMPTION: The interview process is designed to assess cultural fit, strategic thinking, and problem-solving skills, with a strong emphasis on growth marketing experience and achievements.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The required tools and technologies are industry-standard and designed to support high-impact, data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Founder-minded: Obsessive, relentless, and focused on outcomes
• High autonomy: Empowered to make decisions and drive growth
• Bias toward action: Experiment, test, and iterate quickly
• Ownership: Take responsibility for results and continuously improve

Work Style:

• High pressure: Thrive in fast-paced, high-growth environments
• Long hours: Work 60-80 hours per week by choice
• High impact: Focus on moving the needle and driving meaningful results

Self-Assessment Questions:

• Do you thrive in high-pressure, fast-paced environments?
• Are you comfortable working long hours by choice?
• Do you have a proven track record of driving growth in high-growth environments?

ASSUMPTION: CitizenShipper's culture is high-pressure, high-impact, and designed for individuals who thrive in fast-paced, growth-oriented environments.

⚠️ Potential Challenges

• High pressure and long hours may lead to burnout if not managed effectively
• The remote work environment may present communication and collaboration challenges
• The company's rapid growth may result in frequent changes and uncertainty
• The role may require working with a diverse range of stakeholders, including transporters, customers, and internal teams

ASSUMPTION: Successful candidates will be able to navigate high-pressure environments, manage their time effectively, and communicate clearly and collaboratively in a remote work setting.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a founder mindset and high level of ownership and autonomy
• Compared to other growth marketing roles, this position offers significant equity upside and the opportunity to build and lead a team
• Career path: Growth Marketer → Marketing Director → Chief Marketing Officer → Co-founder/CEO

ASSUMPTION: This role offers unique opportunities for growth, ownership, and equity upside compared to traditional marketing roles.

📝 Sample Projects

• Develop and execute a comprehensive growth strategy, including paid media, product optimization, and virality
• Optimize funnels and improve conversion rates by 20% or more through A/B testing and experimentation
• Build and launch a successful referral program, driving significant user growth and engagement

ASSUMPTION: These sample projects illustrate the high-impact, high-growth focus of the role and the expected outcomes for successful candidates.

❓ Key Questions to Ask During Interview

• How does the company plan to scale its marketing efforts in the next 12-24 months?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to decision-making and prioritization in a fast-panging environment?
• How does the company measure and track growth and success in this role?

ASSUMPTION: These key questions help assess the company's growth plans, expectations, and support for employee development and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your growth marketing experience and achievements
• Prepare a portfolio showcasing your ability to drive growth and optimize funnels
• Follow up after your application to express your interest and reiterate your qualifications
• Prepare for a series of interviews, including a screening call, take-home assignment, and final interview with the CEO

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.