Growth Marketer - Germany
ElevenLabs📌 Core Information
🔹 Job Title: Growth Marketer - Germany
🔹 Company: ElevenLabs
🔹 Location: Germany
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
ElevenLabs is seeking a Growth Marketer based in Germany to accelerate their enterprise sales in the German market. In this role, you'll define growth strategies, drive lead generation, nurture existing pipelines, and adapt successful US/EU marketing initiatives for German audiences. You'll create localized content, run events, produce thought leadership materials, and collaborate with the performance marketing team on retargeting and account-based marketing (ABM) campaigns. This position offers high autonomy and significant ownership in growing ElevenLabs' presence in Germany.
ASSUMPTION: While the job type isn't explicitly stated, the nature of the responsibilities and the company's description of the role suggest this is a full-time position. The emphasis on "high autonomy" and "significant ownership" indicates this is a dedicated role rather than a part-time or contract position.
📋 Key Responsibilities
✅ Define and execute growth strategy for the German market
✅ Drive lead generation and nurture existing pipeline for enterprise sales
✅ Translate successful growth strategies and collateral from US/EU for German market
✅ Organize and run events and webinars targeted to German audiences
✅ Produce thought leadership content in German and English
✅ Create and optimize nurture sequences for leads
✅ Develop sales collateral for the German market
✅ Identify and secure strategic partnership and sponsorship opportunities
✅ Collaborate with performance marketing team on retargeting and ABM campaigns
✅ Support existing German partnerships (BiLD, Bertlesmann, Synthflow, etc.)
ASSUMPTION: The role will involve content creation in both German and English, though the listing doesn't explicitly state this. Given the requirement for fluency in both languages and the focus on the German market, it's reasonable to assume bilingual content development will be part of the responsibilities.
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years experience in enterprise growth/marketing
Skills:
- Strong understanding of the German market
- Fluency in German and English
- Copywriting and content development expertise
- Product marketing skills (positioning and messaging)
- Analytical abilities (Google Sheets and/or SQL)
- Self-directed with ownership mentality and bias to action
- Based in Germany or deep knowledge of German market
Bonus Skills:
- Experience with relevant marketing channels (cold email, SEO, affiliate management, performance marketing)
- Product sense
- Design skills
ASSUMPTION: While no specific degree is mentioned, the enterprise-level marketing focus likely indicates a preference for candidates with relevant business, marketing, or communications education. However, given the tech industry's emphasis on skills over formal education, experience may be valued more highly than specific educational credentials.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Global team with colleagues across 30+ countries
- Office hubs in New York, London, and Warsaw
- Annual company offsite (previous one in Croatia)
- Remote-first work environment
- Structured asynchronous workflows
- Minimal meetings
- Continuous growth opportunities
- Collaboration with AI industry leaders
Industry Comparison: Not specified
ASSUMPTION: As a Series B company valued at $1.1B with high-profile investors, ElevenLabs likely offers competitive compensation within the tech industry for Germany-based marketing roles. German tech marketing roles at this level typically include benefits such as health insurance, retirement plans, and paid time off beyond what was explicitly listed, though these standard benefits weren't mentioned in the posting.
📌 Applicant Insights
🔍 Company Context
Industry Position: ElevenLabs is a pioneering voice AI technology company that launched in January 2023. They've already reached over 1 million users globally and partnered with major companies. They are positioned as an innovative leader in the voice AI space.
Company Size: Not explicitly stated, but described as a global team across 30+ countries
Company Stage: Series B startup with a $1.1B valuation, backed by prominent investors including Andreessen Horowitz, Instagram co-founder Mike Krieger, Oculus VR co-founder Brendan Iribe, and DeepMind & Inflection co-founder Mustafa Suleyman
ASSUMPTION: Based on the Series B funding, recent launch (2023), and global expansion, ElevenLabs is likely a high-growth startup with fewer than 500 employees. The emphasis on being an "early member" suggests the company is still in its formative scaling phase despite the unicorn valuation.
📊 Role Analysis
Career Level: Mid to Senior level based on the required 3+ years of experience and the significant autonomy and ownership mentioned
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The listing mentions "continuous growth" and opportunities to "collaborate with AI leaders" and "shape your path"
ASSUMPTION: Given the high-growth nature of the company and the emphasis on autonomy, this role likely reports to a Head of Marketing, CMO, or Growth Director. The position appears designed for someone who can work independently while collaborating across teams. As an early role in the German market expansion, successful performance could lead to team leadership opportunities as the company grows its presence in the region.
🌍 Location & Work Environment
Office Type: Remote-first with support for remote work, though the company has office hubs in New York, London, and Warsaw
Geographic Context: The role requires being based in Germany, which has Europe's largest economy and a strong technology ecosystem, particularly in cities like Berlin and Munich
Work Schedule: Not specified, but the emphasis on asynchronous workflows suggests flexible scheduling
Regional Considerations: Germany has a strong business culture with emphasis on direct communication and efficiency. The German market has specific regulations around data privacy (GDPR) and marketing practices that differ from other regions.
ASSUMPTION: While the company supports remote work, the emphasis on the German market suggests occasional in-person meetings or events within Germany may be expected. The company culture appears to value results over traditional work hours, which aligns with modern tech company practices rather than traditional German business culture that sometimes emphasizes presence.
💼 Interview & Application Insights
Typical Process: For growth marketing roles at tech startups, the interview process typically includes:
- Initial screening call with recruiter or hiring manager
- Marketing case study or assignment
- In-depth interviews with marketing team members
- Cross-functional interviews with sales or product teams
- Final interview with leadership
Key Assessment Areas:
- Understanding of the German market dynamics
- Language proficiency in both German and English
- Previous enterprise growth marketing success metrics
- Content creation and copywriting abilities
- Analytical approach to marketing
- Cultural fit with a fast-paced startup environment
Application Tips:
- Showcase specific examples of enterprise growth marketing initiatives you've led
- Highlight your understanding of the German market with concrete insights
- Demonstrate bilingual content creation abilities
- Quantify previous marketing results with metrics when possible
- Show how you've worked autonomously in previous roles
ATS Keywords: Growth marketing, Germany market, enterprise marketing, content development, B2B marketing, lead generation, German language, English language, analytics, product marketing, event marketing, thought leadership, AI, voice technology, tech marketing
ASSUMPTION: These insights are based on industry standards for tech startups hiring marketing roles. The specific interview process at ElevenLabs may vary but will likely focus on assessing your German market expertise and growth marketing capabilities.
🛠️ Tools & Technologies
Google Sheets, SQL, Email marketing platforms, CRM systems, Content Management Systems, Analytics tools, Webinar platforms, Event management tools
ASSUMPTION: While only Google Sheets and SQL are explicitly mentioned, growth marketing roles typically require proficiency with various martech tools. Given the company's focus on voice AI, familiarity with audio content platforms and AI-related technologies would likely be beneficial but not required.
👔 Cultural Fit Considerations
Company Values: Innovation, curiosity, excellence, autonomy, accountability, learning, ethical awareness, first principles thinking, technical excellence
Work Style: High autonomy, minimal bureaucracy, rapid experimentation, asynchronous collaboration, global team environment, minimal meetings, bias to action
Self-Assessment Questions:
- Are you passionate about audio AI and making content universally accessible?
- Do you thrive with high autonomy and minimal supervision?
- Are you comfortable with a fast-paced, high-growth environment?
- Can you balance analytical thinking with creative marketing approaches?
- Are you willing to "go the extra mile" in a critical growth phase?
- Do you enjoy working within a globally distributed team?
ASSUMPTION: Based on the language in the listing that describes the team as "passionate and innovative individuals united by curiosity" with "high autonomy and accountability," ElevenLabs appears to have a startup culture that values self-direction and intrinsic motivation. The emphasis on "leaving ego aside" suggests they value collaboration over individual recognition.
⚠️ Potential Challenges
- Building a market presence in Germany for a relatively new company (launched in 2023)
- Balancing global brand consistency with local market adaptation
- Working with a distributed team across multiple time zones
- High expectations for excellence and going "the extra mile" could lead to work intensity
- Rapid growth environment may mean evolving responsibilities and priorities
- Need to understand both enterprise B2B marketing and voice AI technology
ASSUMPTION: These potential challenges are inferred from the company's stage, the role description, and typical challenges in international growth marketing roles. The emphasis on the company being "aware of this critical moment of audio AI evolution" and team members being "committed to going the extra mile" suggests high performance expectations.
📈 Similar Roles Comparison
This Growth Marketer role differs from traditional marketing positions in several ways:
- vs. Traditional Marketing Manager: More emphasis on driving measurable growth and lead generation with direct impact on revenue
- vs. Regional Marketing Manager: Stronger focus on adapting global strategies to local markets rather than executing predetermined campaigns
- vs. Content Marketer: Broader responsibility beyond content creation, including events, partnerships, and pipeline development
- vs. Performance Marketer: More emphasis on enterprise sales enablement and thought leadership rather than purely digital acquisition
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles. The Growth Marketer position at ElevenLabs appears to combine elements of regional marketing leadership with performance marketing and content strategy, requiring a more versatile skill set than more specialized marketing roles.
📝 Sample Projects
Based on the responsibilities listed, projects in this role might include:
- Organizing a German voice AI technology showcase event with existing partners and prospects
- Creating a localized content series highlighting how German businesses are innovating with voice AI
- Developing a German-language webinar program to educate the market on ElevenLabs' technology
- Building and optimizing email nurture sequences for German enterprise prospects
- Analyzing the German market to identify high-potential industry verticals for targeting
- Creating localized case studies featuring successful German customer implementations
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and may not reflect actual planned initiatives at ElevenLabs.
❓ Key Questions to Ask During Interview
- What are your current priorities for growth in the German market, and how do you measure success?
- How do you balance global marketing strategies with local market adaptations?
- What have been your most successful initiatives in other regions that could be adapted for Germany?
- What are the biggest challenges you've faced in engaging German enterprise customers so far?
- How does the growth marketing function collaborate with sales, product, and other teams?
- What resources and support will be available for executing marketing initiatives in Germany?
ASSUMPTION: These questions are suggested based on the role type and company description. They should be adapted based on your specific interests and the flow of your actual interview.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Customize your application: Highlight your experience with German enterprise marketing, emphasizing measurable growth outcomes and content creation abilities
- Optimize your resume: Include key terms like "German market," "enterprise growth," "lead generation," "B2B marketing," "AI technology," and other relevant keywords to pass ATS screening
- Prepare examples: Be ready to discuss specific German market insights and how you've successfully adapted global strategies for local implementation
- Research ElevenLabs: Explore their product offerings, recent news, and existing German partnerships to demonstrate genuine interest
- Demonstrate language skills: Since bilingual capabilities are required, be prepared to showcase your German and English proficiency during the interview process
- Prepare for asynchronous assessment: Given the company's remote-first nature, be ready for potential take-home assignments or projects as part of the interview process