🚀 Job Overview
Worklife is a Fin/HR tech startup that is reinventing employee benefits. As a Growth Marketer, you will play a crucial role in driving the company's expansion by optimizing advertising campaigns, managing growth tools, and collaborating closely with the marketing, sales, and design teams. This is an opportunity to help build and shape the processes and organization of a fast-growing business.
ASSUMPTION: The job listing indicates that Worklife is in a development and testing phase, suggesting they are a relatively young but rapidly growing startup.
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📋 Key Responsibilities
✅ Manage the relationship with the SEA & Paid agency, handle the integration, optimization, and performance tracking of Google Ads and LinkedIn Ads campaigns
✅ Collaborate with the Content and Design teams to create high-performing ads aligned with the brand strategy
✅ Analyze performance data and propose adjustments to improve the ROI of campaigns
✅ Implement A/B testing to optimize visuals, audiences, and messaging
✅ Configure and manage growth tools (e.g., Hubspot, Cold mailing)
✅ Facilitate data flow and lead management between the Sales and Marketing teams
✅ Automate lead generation and performance tracking processes
✅ Work with the Business Development team to implement and manage outbound campaigns on platforms like Human Linker and Hubspot
✅ Create and optimize outbound sequences, including A/B testing to maximize campaign effectiveness
✅ Monitor and analyze outbound campaign performance (open rates, click-through rates, response rates, etc.) and suggest ongoing improvements
✅ Produce regular campaign performance reports (ROI, CPA, CTR, etc.)
✅ Identify trends and opportunities to enhance growth strategies
✅ Present results and recommendations to the relevant teams
ASSUMPTION: The job description covers a wide range of growth marketing responsibilities, indicating this is a hands-on, cross-functional role that requires expertise in both advertising and growth tool management.
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🎯 Required Qualifications
Education: Master's degree in Marketing, Growth Marketing, or a related field
Experience: Prior experience in managing advertising campaigns (Google Ads, LinkedIn Ads) or growth marketing is preferred
Skills:
- Proficiency in advertising platforms (Google Ads, LinkedIn Ads, Meta)
- Knowledge of growth tools (Hubspot, Human Linker, Webflow, etc.)
- Data analysis and reporting skills (Google Sheets, Google Analytics, Hubspot Dashboard)
- Familiarity with A/B testing and lead capture/outbound optimization techniques
ASSUMPTION: The listing does not specify the exact years of experience required, but a background in growth marketing and advertising campaign management is expected.
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💰 Compensation & Benefits
Salary Range: €46,000 - €50,000 per year
Benefits: Not specified
Industry Comparison: The provided salary range appears to be in line with market rates for growth marketing roles in the Paris region, according to industry data. However, the specific benefits package is not disclosed.
ASSUMPTION: The salary range is reasonable for a mid-level growth marketing position in Paris, based on industry benchmarks. The lack of benefits details is a common omission in job listings, and candidates should inquire about the full compensation package during the interview process.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Worklife is a leading player in the employee benefits market, particularly in the area of sustainable mobility.
Company Size: Not specified
Company Stage: Worklife is in a development and testing phase, indicating they are a relatively young but rapidly growing startup.
ASSUMPTION: While the company size is not provided, the job description suggests Worklife is a startup or scale-up in the early-to-mid growth stage, based on the references to building processes and the organization.
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📊 Role Analysis
Career Level: This role appears to be targeted at mid-level growth marketing professionals, with a focus on hands-on campaign management and optimization.
Reporting Structure: The job description indicates the Growth Marketer will work closely with the Head of Growth, but the full reporting structure is not specified.
Team Size/Composition: Not provided
Growth Opportunities: As a fast-growing startup, Worklife likely offers opportunities for career advancement and taking on increasing responsibilities within the growth marketing function.
ASSUMPTION: The level of autonomy and cross-functional collaboration required suggests this is a mid-level growth marketing role, with potential for career progression within the company's expansion.
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🌍 Location & Work Environment
Office Type: Not specified, but likely based in the company's headquarters in Paris.
Geographic Context: Paris is a major tech and startup hub in France, with a dynamic business environment and access to a diverse talent pool.
Work Schedule: Standard full-time work hours, typical for the industry.
Regional Considerations: Paris is a global city with a high cost of living, but also offers a vibrant culture and excellent public transportation options.
ASSUMPTION: While the work environment details are not provided, it is reasonable to assume this is an in-office or hybrid role based at the company's headquarters in Paris.
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💼 Interview & Application Insights
Typical Process: The interview process for a growth marketing role at a startup like Worklife may include an initial phone/video screen, followed by in-person or remote interviews with the hiring manager, team members, and potentially the CEO or founders.
Key Assessment Areas: Employers will likely evaluate candidates' technical skills in advertising and growth tool management, as well as their analytical mindset, creativity, and ability to thrive in a fast-paced, entrepreneurial environment.
Application Tips: Applicants should highlight their hands-on experience in campaign optimization, data-driven decision making, and cross-functional collaboration. Showcasing a proven track record of driving growth in a startup or scale-up context would be particularly valuable.
ATS Keywords: Relevant keywords to include in applications may include "growth marketing," "performance marketing," "advertising optimization," "lead generation," "Hubspot," "Google Ads," "LinkedIn Ads," and "A/B testing."
ASSUMPTION: The interview process and evaluation criteria are based on standard practices for growth marketing roles in the startup/scale-up sector, though the specific details may vary for this particular company.
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🛠️ Tools & Technologies
- Google Ads, LinkedIn Ads, Meta advertising platforms
- Hubspot, Human Linker, Webflow, and other growth marketing tools
- Google Analytics, Google Sheets, and Hubspot Dashboard for data analysis and reporting
ASSUMPTION: The listed tools and technologies are commonly used in growth marketing roles, and candidates should be familiar with these or similar platforms.
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👔 Cultural Fit Considerations
Company Values: Based on the job description, Worklife values innovation, entrepreneurship, and a fast-paced, results-oriented work environment.
Work Style: The role requires a proactive, self-motivated individual who can thrive in a dynamic, collaborative, and rapidly evolving startup setting.
Self-Assessment: Applicants should consider whether they are comfortable with ambiguity, enjoy a hands-on approach to problem-solving, and are excited to contribute to the growth of a young, innovative company.
ASSUMPTION: The company culture at Worklife appears to be fast-paced, entrepreneurial, and focused on driving results, based on the job description's emphasis on building processes, managing turbulence, and contributing to the company's expansion.
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⚠️ Potential Challenges
The broad scope of responsibilities, including managing advertising campaigns, growth tools, and outbound activities, may result in a high workload and require the Growth Marketer to juggle multiple priorities. Additionally, the dynamic nature of a startup environment could present ongoing challenges in terms of rapidly evolving processes and the need for a high degree of adaptability.
ASSUMPTION: The wide range of growth marketing duties and the startup context suggest this role may involve a significant workload and the need to navigate a rapidly changing environment, which could present potential challenges for some candidates.
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📈 Similar Roles Comparison
This Growth Marketer role at Worklife is similar to other mid-level positions in the startup/scale-up space, such as Growth Marketing Manager, Growth Hacking Specialist, or Digital Marketing Strategist. These roles typically involve a combination of advertising campaign management, growth tool optimization, and cross-functional collaboration to drive customer acquisition and retention. The key difference is the opportunity to contribute to the development and scaling of a young, innovative company in the employee benefits sector.
ASSUMPTION: The responsibilities and required skills for this Growth Marketer role are comparable to similar growth marketing positions in the startup/scale-up industry, with the unique context of Worklife's business model and growth stage.
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📝 Sample Projects
- Analyze the performance of current Google Ads and LinkedIn Ads campaigns, identify areas for optimization, and implement A/B tests to improve the ROI
- Integrate Hubspot as the central growth tool, configure lead management workflows, and automate reporting processes to enhance collaboration between Marketing and Sales
- Develop outbound sequences on Human Linker and Hubspot, test different messaging and targeting approaches, and continuously refine the campaigns based on performance metrics
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the type of work a Growth Marketer would be expected to undertake at Worklife.
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❓ Key Questions to Ask During Interview
1. Can you tell me more about Worklife's growth trajectory and the key priorities for the Growth Marketer role in the next 12-18 months?
2. How does the Growth Marketer position fit into the larger marketing and sales team structure, and what opportunities are there for cross-functional collaboration?
3. What are the most important metrics and KPIs that the Growth Marketer will be responsible for tracking and improving?
4. Can you provide examples of successful campaigns or growth initiatives that the team has implemented in the past, and what lessons were learned?
5. What support and resources will be available to the Growth Marketer in terms of tools, data, and training?
6. How does Worklife foster a culture of innovation and continuous improvement within the marketing function?
ASSUMPTION: These suggested questions are designed to help candidates better understand the company's growth plans, the role's positioning, the key performance metrics, and the overall work environment and culture.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this Growth Marketer opportunity at Worklife effectively, applicants should:
1. Carefully review the job description and requirements to ensure a strong fit with their background and skills.
2. Tailor their resume and cover letter to highlight relevant experience in advertising campaign management, growth marketing, and data-driven optimization.
3. Research Worklife's business, industry position, and company culture to demonstrate their understanding and enthusiasm during the interview process.
4. Prepare thoughtful questions to ask the hiring team that show their strategic thinking and interest in contributing to the company's growth.
5. Optimize their application for relevant ATS systems by including keywords related to growth marketing, advertising, and lead generation.
6. Be prepared to discuss their ability to thrive in a fast-paced, entrepreneurial environment and their passion for driving measurable results.
By following these steps, applicants can position themselves as strong candidates for this exciting Growth Marketer role at Worklife.
