Growth Marketer Programmatic

🔹 Job Title: Growth Marketer Programmatic

🔹 Company: DigiOutsource

🔹 Location: Cape Town, Western Cape, South Africa

🔹 Job Type: Full-time

🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing

🚀 Job Overview

As a Growth Marketer Programmatic at DigiOutsource, you'll be responsible for developing and executing programmatic advertising strategies to drive customer acquisition and revenue growth in the online gaming industry. You'll identify high-value casino audiences, optimize ad placements across programmatic platforms, and leverage data-driven targeting to maximize deposits. Working within the Growth Marketing Team, you'll create innovative onboarding journeys and manage customer experiences across all touchpoints.

ASSUMPTION: Based on the description, this appears to be a mid-to-senior level marketing role focused specifically on programmatic advertising within the online gaming sector. The role seems to combine both strategic planning and hands-on campaign execution.

📋 Key Responsibilities

• ✅ Identify high-value casino audiences and develop strategies for display and programmatic advertising
• ✅ Optimize ad placements across programmatic platforms to maximize deposits
• ✅ Leverage Demand-Side Platforms (DSPs), Real-Time Bidding (RTB), and data-driven targeting for effective media buying
• ✅ Provide expertise in display advertising and programmatic best practices to stakeholders
• ✅ Implement and manage marketing tools (retargeting, analytics, display, etc.)
• ✅ Monitor industry trends and competitors to stay ahead in programmatic advertising
• ✅ Work cross-functionally to enhance product visibility through digital media buying
• ✅ Prevent duplication and maximize internal media resources
• ✅ Manage and optimize paid display and programmatic campaigns across multiple platforms (Google Ads, Propeller, RichAds, Taboola, etc.)
• ✅ Conduct A/B testing and continuously optimize campaigns for better ROI
• ✅ Execute content marketing strategies tailored for display and programmatic channels
• ✅ Efficiently allocate programmatic advertising budgets
• ✅ Innovate in non-regulated regions through media buying strategies
• ✅ Utilize lookalike audiences for precise targeting
• ✅ Monitor trends and implement real-time programmatic strategies
• ✅ Optimize Dynamic Creative Optimization (DCO) techniques for display ads
• ✅ Drive Web3 marketing initiatives through programmatic channels

🎯 Required Qualifications

Education: Not specified

Experience: 3 years' experience in programmatic advertising, display media buying, or digital marketing

Skills:

• Strong grasp of marketing funnels, user acquisition, and retention via programmatic channels
• Deep knowledge of DSPs, RTB, and audience segmentation
• Proficiency in Dynamic Creative Optimization (DCO) and real-time trend monitoring
• Strong analytical skills to measure and optimize display campaign performance
• Hands-on experience with paid media buying and data-driven strategies
• Creative and innovative approach to programmatic ad content
• Proven track record of pioneering new media buying strategies

Desirable Skills:

• Experience in the iGaming or casino industry
• Familiarity with Web3 technologies and blockchain-based programmatic advertising
• Knowledge of compliance and regulations in non-regulated markets
• Proficiency in scripting or automation tools for programmatic campaign optimization
• Experience with AI-driven programmatic marketing tools
• Strong network of contacts in digital advertising and media buying
• Ability to work in a fast-paced, data-driven programmatic environment

ASSUMPTION: While no specific education requirement is mentioned, given the technical nature and seniority of the role, a bachelor's degree in Marketing, Digital Media, or a related field would likely be preferred but not mandatory if the candidate has sufficient relevant experience.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Learning and development programs
• Regular performance feedback through Performance Tool
• Employee Assistance program for you and your family
• Competitive remuneration
• Subsidized Medical Aid or GAP Cover
• Insurance Benefits (including Group Life and Income Continuation Benefit)
• Funeral Fund & Funeral Fund Top Up
• Subsidized Retirement Annuities
• Employee Incentive Plans
• Free daily meals
• Free on-site massages
• Free on-site gym
• Financial Services Assistance
• Curro School Fees Benefit
• Free Sleep Coaching
• On-site Barista
• Work from home allowance
• Team socials

Industry Comparison: The comprehensive benefits package appears to be above average for the South African tech industry, particularly with the inclusion of on-site amenities, work-from-home allowance, and personal well-being benefits.

ASSUMPTION: While no specific salary range is provided, programmatic marketing specialists with 3+ years of experience in Cape Town typically earn between R500,000-R800,000 annually, with potential for higher compensation at international companies like DigiOutsource that are part of NYSE-listed groups.

🔍 Company Context

Industry Position: DigiOutsource is part of Super Group, a NYSE-listed digital gaming company that owns and operates several leading Sports and iGaming brands globally. They create market-leading online gaming solutions.

Company Size: Large organization with teams across 16 countries, encompassing 85 nationalities and 27 languages.

Company Stage: Established, mature company in a growth phase, as indicated by their mention of being on a "thrilling journey of growth and innovation."

ASSUMPTION: Based on the mention of Super Group being NYSE-listed and having a global presence, DigiOutsource appears to be a substantial operation with significant resources. While exact employee count is not provided, the international scale suggests a mid-to-large sized company.

📊 Role Analysis

Career Level: Mid to Senior level, requiring 3+ years of specific experience

Reporting Structure: Likely reports to a Growth Marketing Manager or Director

Team Size/Composition: Part of the Growth Marketing Team, which focuses on customer onboarding and experience

Growth Opportunities: The company emphasizes "supergrowth" and comprehensive learning and development programs, suggesting paths for advancement within DigiOutsource and the larger Super Group

ASSUMPTION: The reporting structure is inferred based on typical organizational structures for growth marketing teams. The role appears to be a specialist position with potential to grow into a team lead or management role with proven success.

🌍 Location & Work Environment

Office Type: Hybrid, as indicated by the mention of both on-site amenities and a work-from-home allowance

Geographic Context: Cape Town is South Africa's tech hub with a growing digital marketing sector. The city offers a lower cost of living compared to European and North American tech centers while maintaining a high quality of life.

Work Schedule: Standard full-time, though specific hours are not mentioned

Regional Considerations: Cape Town's tech industry is internationally connected but operates with South African labor laws and business practices. The city has reliable infrastructure but occasionally faces challenges like load shedding (planned electricity outages).

ASSUMPTION: The hybrid work arrangement is inferred from the combination of on-site benefits (gym, meals, massages) alongside a work-from-home allowance. The work environment appears to be fast-paced based on phrases like "every day is action-packed" and "bring your A-game."

💼 Interview & Application Insights

Typical Process: Based on the listing, candidates can expect:

1. Initial application screening
2. Possible skills assessment for shortlisted candidates
3. Credit and criminal record check (given access to customer financial details)
4. Qualification verification

Key Assessment Areas: Technical programmatic advertising knowledge, analytical abilities, creative thinking, and alignment with company values (Problem Solving, Ownership and Accountability, Decision Making, Planning and Organisation, Communication, Self-starter attitude, Collaboration)

Application Tips: Emphasize experience with specific programmatic platforms mentioned (Google Ads, Propeller, RichAds, Taboola), highlight measurable campaign results, and demonstrate knowledge of iGaming if possible

ATS Keywords: programmatic advertising, DSP, RTB, display media buying, DCO, user acquisition, iGaming, casino, audience segmentation, campaign optimization

ASSUMPTION: These insights are based on information in the job listing and industry standards for similar roles. The exact interview process may vary.

🛠️ Tools & Technologies

• Programmatic Platforms: Google Ads, Propeller, RichAds, Taboola
• Demand-Side Platforms (DSPs)
• Real-Time Bidding (RTB) systems
• Dynamic Creative Optimization (DCO) tools
• Analytics and campaign tracking platforms
• Retargeting tools
• Web3 marketing technologies

ASSUMPTION: While specific analytics platforms aren't named, industry-standard tools like Google Analytics, Adobe Analytics, or similar marketing analytics platforms would likely be used. Similarly, programmatic specialists typically work with data visualization tools and campaign management platforms.

👔 Cultural Fit Considerations

Company Values: The listing explicitly mentions these core behavioral competencies:

• Problem Solving
• Ownership and Accountability
• Decision Making
• Planning and Organisation
• Communication
• Self-starter attitude
• Collaboration

Work Style: Fast-paced, action-oriented environment that values innovation, passion, and high performance. The company emphasizes being "passionate about products, customer experience and security."

Self-Assessment: Candidates should consider:

• Do I thrive in fast-paced environments where I need to "bring my A-game"?
• Am I comfortable with a strong performance-focused culture?
• Do I have a passion for innovation and creative problem-solving?
• Am I interested in the online gaming industry?
• Do I value diverse, international working environments?

ASSUMPTION: The emphasis on action-packed days and bringing your "A-game" suggests a high-energy, performance-driven culture. The international nature of the company likely means cultural diversity is valued.

⚠️ Potential Challenges

• Working in a regulated industry that may have complex compliance requirements
• Navigating strategies for "non-regulated regions" which may require careful legal consideration
• High-performance expectations in a fast-paced environment
• Balancing both strategic and tactical execution responsibilities
• Staying current with rapidly evolving programmatic advertising technologies and Web3 developments
• Potentially handling significant advertising budgets with pressure to deliver measurable ROI

ASSUMPTION: These challenges are inferred from the nature of the role, industry, and language used in the job description. The actual challenges may vary based on the specific team dynamics and company priorities.

📈 Similar Roles Comparison

This Growth Marketer Programmatic role differs from similar positions in these ways:

• vs. General Digital Marketing Manager: Much more specialized in programmatic advertising and display media buying; less focused on overall marketing strategy across all channels
• vs. Performance Marketing Specialist: More specialized in programmatic display specifically, rather than covering all performance channels (SEM, social, etc.)
• vs. Media Buyer: More strategic with growth marketing responsibilities beyond just media buying; includes consumer journey optimization
• vs. Marketing Analytics Specialist: More activation-focused while still requiring strong analytical skills; direct campaign execution responsibility
• vs. Traditional Growth Marketer: More specialized in one acquisition channel (programmatic) rather than covering the full growth marketing toolkit

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.

📝 Sample Projects

• Developing a programmatic campaign strategy to target high-value casino players in specific geographic regions
• Implementing and optimizing Dynamic Creative Optimization (DCO) to personalize ad experiences based on user behavior
• Creating and testing new audience segments using first-party data and lookalike modeling to improve acquisition efficiency
• Analyzing campaign performance across multiple DSPs to optimize budget allocation for maximum ROI
• Developing and executing a Web3 marketing initiative leveraging blockchain technology to reach crypto-savvy audiences
• Conducting competitive analysis of programmatic strategies in the iGaming space to identify market opportunities

ASSUMPTION: These project examples are derived from the responsibilities listed in the job description and represent typical work a person in this role might undertake.

❓ Key Questions to Ask During Interview

1. How does the Growth Marketing team collaborate with other departments like product development or data science?
2. What are the key performance indicators this role will be measured against?
3. Could you share examples of successful programmatic campaigns the team has executed recently?
4. How does DigiOutsource approach compliance and regulation in different markets when running programmatic campaigns?
5. What technologies or platforms is the team considering implementing in the near future?
6. How does the company's performance tool work to provide feedback and support professional development?

ASSUMPTION: These questions are suggested based on the role type and information provided in the job listing. They can be adapted based on the specific interview context and candidate's experience.