Growth Marketer (Remote or On-site in Berlin)

📌 Core Information

🔹 Job Title: Growth Marketer (Remote or On-site in Berlin)

🔹 Company: Lumiform

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-19

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (On-site in Berlin also an option)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through automation, AI, and experimentation
• Building scalable workflows across Sales, Marketing, and Customer Success
• Collaborating directly with company leadership and cross-functional teams
• Continuously analyzing performance and iterating on successful campaigns

ASSUMPTION: This role requires a strong focus on data-driven decision making and a creative approach to problem-solving.

📋 Key Responsibilities

✅ Build automated lead workflows using tools like Clay, n8n, and Make

✅ Design creative, high-converting outreach campaigns for LinkedIn, email, and calling

✅ Identify optimal times and methods to reach existing leads in the CRM

✅ Repurpose existing contacts and campaigns using smart automations

✅ Automate lifecycle communication across the funnel, including retargeting, upselling, and reactivation

✅ Continuously analyze performance and iterate on successful campaigns through A/B testing and optimization

✅ Collaborate directly with company leadership and cross-functional teams

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in growth marketing, preferably in a SaaS environment

Required Skills:

• Fluency in tools like Clay, n8n, Make, Zapier, or similar platforms
• Ability to write clear, concise, and persona-specific email copy that converts
• Strong understanding of CRM data, targeting logic, and campaign structure
• Familiarity with deliverability best practices and spam filter avoidance
• Highly analytical and comfortable setting up tracking, dashboards, and testing
• Fluency in English with clear communication skills

Preferred Skills:

• Experience launching outbound or ABM campaigns in a SaaS company
• Proven track record of building scalable marketing workflows using automation tools
• Background in startup growth, GTM, or RevOps projects

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI estimate based on experience level and market rates for growth marketing roles in Berlin)

Benefits:

• Be part of a company improving frontline operations globally
• Join an ambitious, international team with flat hierarchies and fast decision-making
• Shape a high-impact role from scratch and work directly with founders
• Move fast, build bold, and help define the future of GTM in SaaS
• Choose where you work, fully remote or on-site in Berlin

Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on workflow automation for frontline teams

Company Size: 11-50 employees (Small to mid-size company, offering a dynamic and agile work environment)

Founded: 2019 (Relatively young company with a strong focus on innovation and growth)

Company Description:

• Lumiform is the first workflow automation platform for frontline teams, helping businesses digitize and automate operations
• Over 1,000 paying customers and 45,000 active users rely on Lumiform to meet the highest safety, quality, and efficiency standards
• Backed by leading investors like Capnamic and 42CAP, with over €10 million raised

Company Specialties:

• Software development and UX/UI design
• Product-led growth and app development (iOS and Android)
• Quality management software, safety management software, and deskless worker OS
• Paperless and sustainable operations

Company Website: lumiformapp.com

ASSUMPTION: Lumiform is a growing company with a strong focus on innovation and customer success, offering ample opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level to senior growth marketing role, with opportunities for career advancement as the company grows

Reporting Structure: Reports directly to the founders, with close collaboration with Sales, Marketing, and Customer Success teams

Work Arrangement: Remote OK, with the option to work on-site in Berlin

Growth Opportunities:

• Shape the growth marketing function from scratch and build a team around it
• Gain exposure to various aspects of the business and contribute to strategic decision-making
• Advance to a leadership role as the company and team grow

ASSUMPTION: This role offers significant growth potential, both personally and professionally, as the company continues to expand.

🌍 Location & Work Environment

Office Type: On-site office in Berlin, with remote work options available

Office Location(s): Torstraße 201 and Linienstraße 144, Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• Berlin offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin is well-connected by public transportation, making it easy to commute to the office or explore the city

Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment

ASSUMPTION: Berlin offers a dynamic and engaging work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the founders and relevant team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills and creativity in campaign design
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Alignment with company values and cultural fit

Application Tips:

• Highlight relevant experience and achievements in growth marketing and automation
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful campaigns and their results to discuss during the interview
• Research Lumiform's products, customers, and market position to demonstrate your understanding of the business

ATS Keywords: Growth Marketing, Automation, AI, Data Analysis, CRM, Email Campaigns, LinkedIn Outreach, A/B Testing, Creative Campaigns, Segmentation, Lead Generation, Performance Optimization, Communication, Problem Solving, Ownership, Collaboration

ASSUMPTION: Lumiform's hiring process is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and creativity.

🛠️ Tools & Technologies

• Clay, n8n, Make, Zapier, or similar automation platforms
• CRM software (e.g., HubSpot, Salesforce, or similar)
• Email marketing tools (e.g., Mailchimp, SendGrid, or similar)
• LinkedIn Sales Navigator
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: Familiarity with these tools is essential for success in this role, but Lumiform may provide training and support for candidates who are eager to learn.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric and data-driven decision-making
• Continuous learning and improvement
• Collaboration and open communication
• Innovation and creativity

Work Style:

• Results-driven and autonomous
• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you manage your time effectively?
• Are you comfortable working independently and making data-driven decisions?
• Do you enjoy collaborating with cross-functional teams and contributing to a positive work culture?

ASSUMPTION: Lumiform values candidates who are proactive, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working with limited resources and finding creative solutions to overcome obstacles
• Adapting to changes in the market and pivoting strategies as needed
• Balancing the need for speed and innovation with the importance of thorough testing and optimization

ASSUMPTION: These challenges are inherent to a growth-stage startup and offer opportunities for professional growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on automation, AI, and experimentation
• Growth marketing roles in SaaS companies often require a strong understanding of the product and its unique value proposition
• Career progression in growth marketing may involve moving into leadership or specialist roles, depending on the individual's interests and the company's needs

ASSUMPTION: This role offers unique opportunities for growth and specialization within the field of growth marketing.

📝 Sample Projects

• Developing and launching an automated lead qualification workflow using Clay and n8n
• Designing and executing a targeted LinkedIn outreach campaign for a specific industry vertical
• Building and optimizing a retargeting campaign to re-engage existing leads and customers

ASSUMPTION: These projects are representative of the types of initiatives a growth marketer at Lumiform might undertake, but the specific projects will vary based on the company's priorities and the individual's skills and interests.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the growth marketing team collaborate with other departments, such as Sales and Customer Success?
• What are the most significant challenges facing the company in the next 6-12 months, and how can this role help address them?
• How does Lumiform support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help you understand the company's priorities, culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in growth marketing and automation
• Prepare examples of successful campaigns and their results to discuss during the interview
• Research Lumiform's products, customers, and market position to demonstrate your understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.