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Growth Marketer - SEO & Organic Acquisition (Arabic + English)

SmartCrowd
Full-time
On-site
Dubai, Dubayy, United Arab Emirates

📌 Core Information

🔹 Job Title: Growth Marketer - SEO & Organic Acquisition (Arabic + English)

🔹 Company: SmartCrowd

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

  • Developing and leading the full SEO and content-led growth strategy across SmartCrowd’s investor funnel
  • Identifying high-intent English and Arabic keywords through smart research and AI-powered insights
  • Launching high-impact SEO pages, blog content, and educational assets that convert
  • Collaborating with marketing, product, and design to embed SEO into everything SmartCrowd does
  • Experimenting constantly to test, learn, and scale organic acquisition channels

ASSUMPTION: This role requires a strategic thinker with a strong background in SEO and growth marketing, as well as fluency in both English and Arabic to succeed in the MENA market.

📋 Key Responsibilities

✅ Developing and leading the full SEO and content-led growth strategy across SmartCrowd’s investor funnel

✅ Identifying high-intent English and Arabic keywords through smart research and AI-powered insights

✅ Launching high-impact SEO pages, blog content, and educational assets that convert

✅ Owning technical SEO: site audits, crawl optimization, schema markup

✅ Scaling high-quality backlinks through partnerships and targeted outreach

✅ Collaborating with marketing, product, and design to embed SEO into everything SmartCrowd does

✅ Tracking, analyzing, and iterating constantly using GSC, GA4, Ahrefs, SEMrush, etc.

✅ Using GPT tools, programmatic SEO, and AI content frameworks to accelerate delivery

✅ Championing best practices in multilingual content and regional search behavior

✅ Experimenting constantly to test, learn, and scale organic acquisition channels

ASSUMPTION: This role requires a hands-on approach to SEO and a deep understanding of both on-page and off-page optimization strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in SEO, growth marketing, or content-led user acquisition

Required Skills:

  • Proven experience scaling organic traffic in B2C or fintech/proptech environments
  • Fluency in Arabic and English – culturally aware and locally relevant
  • Strong knowledge of on-page, off-page, and technical SEO
  • Deep hands-on experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Surfer, etc.)
  • Familiarity with AI tools (Jasper, ChatGPT, programmatic SEO, etc.)
  • A growth mindset and constant curiosity about what’s working now
  • Not afraid to test fast, fail smart, and speak up

Preferred Skills:

  • Experience in the UAE/GCC market or passion for real estate/investing

ASSUMPTION: Candidates with a strong background in SEO and growth marketing, as well as relevant experience in the MENA region, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 40,000 per month (Estimated based on market research for similar roles in Dubai)

Benefits:

  • Health insurance
  • Dental insurance
  • Life insurance
  • Retirement plan
  • Employee discounts on SmartCrowd investments

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Dubai. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Fintech/Proptech)

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2017

Company Description:

  • SmartCrowd is the first regulated real estate investment platform in the MENA region, focusing on democratizing real estate investment through fractional ownership
  • The company aims to make real estate investing accessible to everyone, with a minimum investment of just AED 500
  • SmartCrowd is backed by venture capital and has experienced significant growth since its launch in 2017

Company Specialties:

  • Real estate investment
  • Fintech
  • Proptech
  • Fractional ownership

Company Website: http://www.smartcrowd.ae

ASSUMPTION: SmartCrowd is a fast-growing, innovative company in the fintech/proptech space, with a strong focus on regulatory compliance and customer-centric design.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, with flexible working hours and remote work options available

Growth Opportunities:

  • Potential career progression into a leadership role within the marketing department
  • Opportunities to work on high-impact projects and gain exposure to various aspects of the business
  • Access to professional development resources and training

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the Dubai International Financial Centre (DIFC)

Office Location(s): DIFC, Gate Avenue Zone D, Level 1, Office 12, Fintech Hive, Dubai, Dubai, United Arab Emirates

Geographic Context:

  • Dubai is a major global hub for finance, tourism, and real estate, with a diverse and multicultural population
  • The DIFC is a major financial center and a popular location for international businesses
  • The United Arab Emirates (UAE) offers a high standard of living, with excellent infrastructure and amenities

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The work environment at SmartCrowd is fast-paced, collaborative, and innovative, with a strong focus on results and continuous improvement.

💼 Interview & Application Insights

Typical Process:

  • Intro Chat – let’s see if we vibe
  • Technical Deep Dive – walk us through your SEO thinking
  • Growth Strategy Interview – talk performance, experiments & frameworks
  • Culture Fit Session – explore how we work and grow together

Key Assessment Areas:

  • SEO expertise and strategic thinking
  • Growth mindset and ability to experiment
  • Cultural fit and alignment with SmartCrowd's values
  • Communication skills and ability to collaborate effectively

Application Tips:

  • Tailor your resume and cover letter to highlight your SEO and growth marketing experience, as well as your familiarity with the MENA market
  • Include a brief SEO strategy for SmartCrowd in your application to demonstrate your thinking and approach
  • Prepare for the technical deep dive by brushing up on your SEO knowledge and tools

ATS Keywords: SEO, growth marketing, content strategy, keyword research, technical SEO, backlink building, collaboration, data analysis, AI tools, multilingual content, experimentation, B2C marketing, fintech, proptech, cultural awareness, user acquisition

ASSUMPTION: The interview process at SmartCrowd is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's growth goals.

🛠️ Tools & Technologies

  • SEO tools: Ahrefs, SEMrush, Screaming Frog, Surfer
  • AI tools: Jasper, ChatGPT, programmatic SEO
  • Marketing automation tools: HubSpot, Marketo
  • Analytics tools: Google Analytics, Google Search Console

ASSUMPTION: The tools and technologies listed are commonly used in SEO and growth marketing roles, but the specific tools used may vary depending on the candidate's experience and preferences.

👔 Cultural Fit Considerations

Company Values:

  • Transparency
  • Innovation
  • Customer-centricity
  • Collaboration
  • Continuous learning

Work Style:

  • Fast-paced and dynamic
  • Collaborative and cross-functional
  • Data-driven and results-oriented
  • Open and inclusive

Self-Assessment Questions:

  • How do you align with SmartCrowd's values, particularly transparency and innovation?
  • How comfortable are you working in a fast-paced, dynamic environment with a strong focus on results?
  • How do you approach continuous learning and staying up-to-date with the latest SEO trends and best practices?

ASSUMPTION: SmartCrowd values candidates who are transparent, innovative, and customer-focused, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

  • The MENA market can be challenging due to cultural differences and regional search behavior
  • The role requires a strong understanding of both English and Arabic, as well as the ability to adapt content for different languages and regions
  • The company is growing rapidly, which can present unique challenges and opportunities
  • The role may require occasional travel to other GCC countries to support regional expansion

ASSUMPTION: The potential challenges listed are specific to the MENA market and the fast-growing nature of SmartCrowd, and candidates should be prepared to navigate these challenges with a strategic and adaptable approach.

📈 Similar Roles Comparison

  • This role is unique in its focus on the MENA market and the use of AI tools to drive organic acquisition
  • Compared to similar roles in the US or Europe, this role requires a strong understanding of regional search behavior and cultural differences
  • Career progression in this role may involve moving into a leadership position within the marketing department or exploring opportunities in other regions

ASSUMPTION: This role is unique in its focus on the MENA market and the use of AI tools to drive organic acquisition, and candidates should be prepared to leverage their regional expertise and adapt their approach to the specific challenges and opportunities presented by the MENA market.

📝 Sample Projects

  • Developing and executing a comprehensive SEO strategy for SmartCrowd's investor funnel, resulting in a 50% increase in organic traffic
  • Conducting keyword research and on-page optimization for high-intent Arabic and English search terms, leading to improved search visibility and conversions
  • Building high-quality backlinks through strategic partnerships and targeted outreach, resulting in improved domain authority and organic rankings

ASSUMPTION: The sample projects listed are intended to demonstrate the types of projects a candidate might work on in this role, but the specific projects may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

  • How does SmartCrowd plan to support the growth and development of the SEO team in the coming years?
  • What are the key priorities for the SEO team in the first 90 days, and how will my role contribute to these priorities?
  • How does SmartCrowd approach collaboration and knowledge-sharing between different departments and teams?
  • What opportunities are there for career growth and development within the marketing department and the company as a whole?
  • How does SmartCrowd plan to expand its presence in the MENA region and other global markets, and what role will SEO play in supporting this growth?

ASSUMPTION: The key questions listed are intended to help candidates better understand the company's growth plans, priorities, and culture, as well as the specific opportunities and challenges presented by the role.

📌 Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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