📌 Core Information
🔹 Job Title: Growth Marketing Analyst, Advisors & Consulting Services-2
🔹 Company: Mastercard
🔹 Location: San José, San José, Costa Rica
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing personalized engagement strategies for clients
- Managing multi-channel media platforms for lead generation
- Driving CRM & analytics for growth and customer reactivation
- Optimizing market insights and user experience for improved conversion rates
ASSUMPTION: This role requires a balance between traditional marketing and innovative growth strategies, with a focus on data-driven decision making and client management.
📋 Key Responsibilities
✅ Work on personalized engagement strategies based on customer demographics and behavior
✅ Manage multi-channel media platforms, optimizing for visibility and lead generation
✅ Drive CRM & analytics for growth, focusing on increased spending and customer reactivation
✅ Optimize market insights & user experience, refining the card application process and UX/UI design
✅ Champion collaborative innovation, partnering with stakeholders and fostering an environment of innovation within the team
✅ Receive mentorship from consulting leaders for professional growth and development
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and client management, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Undergraduate degree with Growth Marketing expertise
Experience: At least 5 years of experience in driving omni-channel user acquisition and engagement
Required Skills:
- Problem-solving and user-centric mindset
- Data analysis capabilities
- Client management skills
- Project execution skills
- Collaboration and communication skills
- Ability to communicate effectively in English and the local office language
Preferred Skills:
- 5 years of experience in growth or performance marketing
- Prior experience in UX/UI optimization
- Market savvy and understanding of emerging trends
- Innovation and continuous focus on optimization
ASSUMPTION: While the role requires a specific set of skills, there is room for candidates with relevant transferable skills to succeed in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $70,000 and $120,000 USD per year, based on industry standards for a Growth Marketing Analyst role with 5-10 years of experience in the Costa Rica region.
Benefits:
- Health insurance and retirement benefits
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
- Flexible work arrangements and remote work options
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the global digital payments and technology industry, with a focus on secure, simple, smart, and accessible transactions.
Company Size: Mastercard has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Mastercard was founded in 1966 and has since grown into a global leader in digital payments.
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide
- The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services
Company Specialties:
- Global digital payments and commerce
- Technology and innovative mobile payment solutions
- Processing and data-driven insights
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's global presence and diverse client base offer unique opportunities for growth and learning in this role.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in growth marketing and consulting.
Reporting Structure: The Growth Marketing Analyst reports directly to the consulting leaders within the Advisors & Consulting Services group.
Work Arrangement: This role is based on-site in San José, Costa Rica, with potential for remote work or hybrid arrangements based on business needs.
Growth Opportunities:
- Mentorship and professional development opportunities within the consulting team
- Potential to work with diverse global clients across various industries
- Chance to contribute to innovative projects and drive marketing transformation
ASSUMPTION: This role offers opportunities for career growth and development within Mastercard's consulting services.
🌍 Location & Work Environment
Office Type: Mastercard's San José office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 2000 Purchase St, Purchase, NY 10577, US (global headquarters); 3 Fraser Street, Level 17, Duo Tower, Singapore 189352, SG (regional headquarters); local office in San José, Costa Rica
Geographic Context:
- San José is the capital and largest city of Costa Rica, with a population of over 330,000 people
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- San José offers a mix of urban and natural environments, with easy access to beaches, mountains, and national parks
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs
ASSUMPTION: The San José office provides a dynamic and multicultural work environment, with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the consulting team
- Final interview with the regional director or global head of the consulting group
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation capabilities
- Client management and communication skills
- Cultural fit and alignment with Mastercard's values
Application Tips:
- Highlight relevant experience in growth marketing and data-driven decision making
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive growth and engagement
ATS Keywords: Growth Marketing, Data Analysis, Client Management, Project Execution, Collaboration, Communication, UX/UI Optimization, Digital Marketing, Innovation, Problem Solving, User Centricity, Market Insights, CRM, Analytics, Campaign Management, Mentorship
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences through specific examples and anecdotes.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- UX/UI design tools (e.g., Sketch, Adobe XD)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to our roots
- Partnering at the speed of life
- Each person is valued and included
- We do what we say
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and analytical
- Client-focused and results-oriented
Self-Assessment Questions:
- How do you align with Mastercard's core values, particularly 'Doing the right thing' and 'Each person is valued and included'?
- How comfortable are you working in a dynamic, fast-paced environment with frequent changes and new challenges?
- How do you approach continuous learning and professional development, particularly in the context of growth marketing and consulting?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Mastercard's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and best practices in growth marketing, as the field is constantly evolving
- Balancing traditional marketing efforts with innovative growth strategies, requiring a versatile skill set
- Working in a matrix organization structure, requiring strong collaboration and communication skills
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- This role is unique within Mastercard's organization, focusing on growth marketing within the consulting services group
- Compared to traditional marketing roles, this position requires a stronger focus on data-driven decision making and client management
- Career progression in this role may lead to senior consulting or management positions within Mastercard's Advisors & Consulting Services group
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a personalized engagement strategy for a new client, leveraging data analysis and market insights to captivate new audiences
- Optimizing a multi-channel media campaign for a global financial services client, improving lead generation and conversion rates
- Conducting user experience research and usability testing for a new mobile banking application, refining the design and improving user satisfaction
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the work in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy of the Advisors & Consulting Services group, and how will my work contribute to its success?
- What are the most pressing challenges facing the team currently, and how can this role help address them?
- How does Mastercard support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the team collaborate and communicate with clients and stakeholders, and what tools are used to facilitate this process?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive growth and engagement
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
