Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: San José, Costa Rica (remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
• Driving the growth and profitability of Launch Potato's paid media portfolio
• Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
• Proactively pursuing performance improvements and staying ahead of platform and industry trends

ASSUMPTION: This role requires a high level of independence and ownership, with a focus on driving results through data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals

✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

ASSUMPTION: This role involves a high degree of technical expertise and requires a deep understanding of the Google Ads ecosystem to optimize complex campaign structures independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

Required Skills:

• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Performance Max campaigns
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's international presence and the nature of the work.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Performance Marketing Manager role with 5-10 years of experience, the estimated salary range is $120,000 - $160,000 USD per year. This estimate takes into account the company's size, location, and the level of responsibility required for the role.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are typical for a company of Launch Potato's size and industry but may not be exhaustive.

📌 Applicant Insights

🔍 Company Context

Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising services industry. The company connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

Company Size: Launch Potato has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth. However, the company's international presence and remote work options may also provide a more diverse and global work environment.

Founded: Launch Potato was founded in 2014, making it a relatively young company with a dynamic and entrepreneurial culture.

Company Description:

• Launch Potato's brands and technologies help customers discover new products and services that make their lives better
• The company operates as The Discovery and Conversion Company, connecting advertisers to customers across the consumer journey
• Launch Potato is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: launchpotato.com

ASSUMPTION: Launch Potato's diverse range of specialties and international presence indicate that the company values innovation, adaptability, and a global perspective in its employees.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing Google Ads campaigns and driving results for the company's paid media portfolio.

Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team. This role has a high level of visibility and impact within the organization.

Work Arrangement: This role is remote, allowing for flexibility in work arrangements and the ability to work from anywhere with an internet connection. However, the role may require occasional travel for meetings or events.

Growth Opportunities:

• Expanding the scope of Google Ads campaigns managed, including new channels and verticals
• Taking on additional responsibilities, such as mentoring junior team members or leading special projects
• Progressing to a leadership role, such as Director of Paid Media or similar, as the company grows and expands its paid media portfolio

ASSUMPTION: Given Launch Potato's growth and international presence, there are likely numerous opportunities for career advancement and growth within the company for high-performing employees.

🌍 Location & Work Environment

Office Type: Launch Potato has a headquarters in Delray Beach, Florida, but this role is remote, allowing for flexibility in work arrangements and the ability to work from anywhere with an internet connection.

Office Location(s): Launch Potato has offices in multiple locations, including Delray Beach, Florida; Seattle, Washington; New York, New York; and San José, Costa Rica (remote).

Geographic Context:

• San José, Costa Rica, is the capital and largest city of Costa Rica, with a population of approximately 335,000 people
• The city is known for its vibrant culture, rich history, and diverse ecosystems, including rainforests, volcanoes, and beaches
• Costa Rica is a bilingual country, with Spanish as the official language and English widely spoken, particularly in business and tourism

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work

ASSUMPTION: While this role is remote, applicants should be prepared to work with teams across multiple time zones and may need to adjust their schedule to accommodate meetings and collaboration with colleagues in different locations.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager to discuss the role and assess cultural fit
• Take-home assignment or case study to evaluate technical skills and problem-solving abilities
• Final interview with key stakeholders, including senior leadership, to discuss the role and make a hiring decision

Key Assessment Areas:

• Technical expertise in Google Ads campaign management and optimization
• Analytical skills and data-driven decision making
• Communication and collaboration skills, particularly in a remote work environment
• Cultural fit and alignment with Launch Potato's values and mission

Application Tips:

• Highlight relevant experience and achievements in Google Ads campaign management, with a focus on driving results and meeting KPIs
• Demonstrate a strong understanding of the Google Ads ecosystem and a proactive approach to staying up-to-date with platform trends and best practices
• Tailor your resume and cover letter to emphasize your fit for this role and the company's culture, using specific examples and anecdotes to illustrate your skills and experiences

ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, reporting, competitive research

ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the right people.

🛠️ Tools & Technologies

• Google Ads platform
• Looker or Tableau for data analysis and visualization
• Excel for data manipulation and reporting
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: While not explicitly stated, proficiency in the Google Ads platform and relevant data analysis tools is required for this role. Familiarity with project management and communication tools is also likely to be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity
• Customer focus

Work Style:

• Remote and flexible work arrangements
• High degree of independence and ownership
• Fast-paced and dynamic environment
• Cross-functional collaboration and communication
• Focus on results and driving performance

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven decision making and continuous optimization in a Google Ads environment?
• Are you comfortable working independently and taking full ownership of campaign performance, with a high degree of visibility and impact within the organization?
• Do you thrive in a fast-paced, dynamic environment and enjoy collaborating with cross-functional teams to maximize campaign outcomes?

ASSUMPTION: Launch Potato values employees who are proactive, results-driven, and able to work independently while also collaborating effectively with cross-functional teams. Applicants should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and new challenges.

⚠️ Potential Challenges

• Managing large-scale budgets and meeting ROAS and revenue KPIs independently
• Staying up-to-date with platform trends and best practices in a rapidly evolving industry
• Collaborating effectively with cross-functional teams across multiple time zones in a remote work environment
• Adapting to changing priorities and new challenges in a fast-paced, dynamic environment

ASSUMPTION: While this role offers numerous opportunities for growth and impact, it also presents significant challenges that require a high degree of expertise, independence, and adaptability.

📈 Similar Roles Comparison

• This role is similar to other Senior Performance Marketing Manager positions but may have a greater focus on Google Ads campaign management and optimization due to the company's specialization in this area
• Launch Potato's international presence and remote work arrangements may offer unique opportunities for career growth and development compared to more traditional, on-site roles
• As a mid-sized company, Launch Potato may provide more opportunities for career advancement and growth compared to larger enterprises but may also have less established processes and structures

ASSUMPTION: Applicants should consider the unique aspects of this role and the company's culture when evaluating their fit and potential career trajectory.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including keyword research, ad copy creation, and targeting optimization
• Conducting a competitive analysis of Google Ads campaigns in a specific vertical to identify opportunities for growth and optimization
• Creating and maintaining an organized asset library for Google Ads campaigns, including ad copy and creative materials, to streamline campaign development and optimization

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical Google Ads campaign structure and strategy for our top-performing verticals?
• How does the Paid Media team collaborate with other departments, such as Business Development and Yield, to maximize campaign outcomes?
• What are the most significant challenges facing our Google Ads campaigns, and how can this role help address them?
• How does Launch Potato support the professional development and growth of its employees, particularly in the area of Google Ads campaign management and optimization?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company's culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples and anecdotes to illustrate your fit for this role and the company's culture
• Prepare for the interview by researching Launch Potato's industry, competitors, and unique value proposition
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.