πΉ Job Title: Senior Performance Marketing Manager, Google
πΉ Company: Launch Potato
πΉ Location: San JosΓ©, Costa Rica (remote)
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: May 22, 2025
πΉ Experience Level: Mid-Senior level (5-10 years)
πΉ Remote Status: Remote
Key aspects of this role include:
ASSUMPTION: This role requires a high level of independence and ownership, with a focus on driving results through data-driven decision making and continuous optimization.
β Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
β Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
β Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
β Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
β Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
β Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
β Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
β Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of technical expertise and requires a deep understanding of the Google Ads ecosystem to optimize complex campaign structures independently.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's international presence and the nature of the work.
Salary Range: Based on industry standards for a Senior Performance Marketing Manager role with 5-10 years of experience, the estimated salary range is $120,000 - $160,000 USD per year. This estimate takes into account the company's size, location, and the level of responsibility required for the role.
Benefits:
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are typical for a company of Launch Potato's size and industry but may not be exhaustive.
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising services industry. The company connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Size: Launch Potato has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth. However, the company's international presence and remote work options may also provide a more diverse and global work environment.
Founded: Launch Potato was founded in 2014, making it a relatively young company with a dynamic and entrepreneurial culture.
Company Description:
Company Specialties:
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse range of specialties and international presence indicate that the company values innovation, adaptability, and a global perspective in its employees.
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing Google Ads campaigns and driving results for the company's paid media portfolio.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team. This role has a high level of visibility and impact within the organization.
Work Arrangement: This role is remote, allowing for flexibility in work arrangements and the ability to work from anywhere with an internet connection. However, the role may require occasional travel for meetings or events.
Growth Opportunities:
ASSUMPTION: Given Launch Potato's growth and international presence, there are likely numerous opportunities for career advancement and growth within the company for high-performing employees.
Office Type: Launch Potato has a headquarters in Delray Beach, Florida, but this role is remote, allowing for flexibility in work arrangements and the ability to work from anywhere with an internet connection.
Office Location(s): Launch Potato has offices in multiple locations, including Delray Beach, Florida; Seattle, Washington; New York, New York; and San JosΓ©, Costa Rica (remote).
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work
ASSUMPTION: While this role is remote, applicants should be prepared to work with teams across multiple time zones and may need to adjust their schedule to accommodate meetings and collaboration with colleagues in different locations.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, reporting, competitive research
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the right people.
ASSUMPTION: While not explicitly stated, proficiency in the Google Ads platform and relevant data analysis tools is required for this role. Familiarity with project management and communication tools is also likely to be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Launch Potato values employees who are proactive, results-driven, and able to work independently while also collaborating effectively with cross-functional teams. Applicants should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and new challenges.
ASSUMPTION: While this role offers numerous opportunities for growth and impact, it also presents significant challenges that require a high degree of expertise, independence, and adaptability.
ASSUMPTION: Applicants should consider the unique aspects of this role and the company's culture when evaluating their fit and potential career trajectory.
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from strategic planning and execution to data analysis and optimization.
ASSUMPTION: These questions are designed to help applicants better understand the role, the company's culture, and the expectations for success in this position.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.