Growth Marketing Analyst, Advisors & Consulting Services-2

📌 Core Information

🔹 Job Title: Growth Marketing Analyst, Advisors & Consulting Services-2

🔹 Company: Mastercard

🔹 Location: San José, San José, Costa Rica

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing personalized engagement strategies for clients
• Managing multi-channel media platforms for visibility and lead generation
• Driving CRM & analytics for growth and data-driven decision-making
• Optimizing market insights and user experience for improved conversion rates

ASSUMPTION: This role requires a balance of creative problem-solving and data-driven analysis to drive marketing performance and client satisfaction.

📋 Key Responsibilities

✅ Work on personalized engagement strategies based on customer demographics and behavior

✅ Manage email campaigns, sponsored content, and advertisements across various media platforms

✅ Support segmentation of audiences for data-driven campaigns and employ analytics for decision-making

✅ Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design

✅ Collaborate with internal and external stakeholders for targeted marketing and integrate AI into strategies

✅ Receive mentorship from consulting leaders for professional growth and development

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement based on performance data and market trends.

🎯 Required Qualifications

Education: Undergraduate degree

Experience: At least 5 years of experience in growth or performance marketing

Required Skills:

• Growth marketing mindset and expertise
• Problem-solving and user-centric mentality
• Data analysis capabilities
• Client management and project execution skills
• Excellent communication and presentation skills
• Ability to communicate effectively in English and the local office language

Preferred Skills:

• 5+ years of experience in growth or performance marketing
• UX/UI optimization experience and certification
• Market savvy and innovation mindset

ASSUMPTION: Candidates with a strong background in growth marketing, data analysis, and client management will be well-suited for this role. Experience in UX/UI optimization is a plus.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 USD per year, based on industry standards for a growth marketing analyst with 5-10 years of experience in the Costa Rica region.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts and perks

Working Hours: Full-time, typically Monday-Friday, 8:00 AM to 5:00 PM, with flexibility based on project needs and client time zones.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the financial services and technology industries, focusing on digital payments, commerce, and data-driven insights.

Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.

Founded: Mastercard was founded in 1966 and has since grown into a global leader in its industry.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide.
• The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
• Mastercard's technology and innovation, partnerships, and networks combine to deliver unique products and services that help people, businesses, and governments realize their greatest potential.

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing

Company Website: www.mastercard.com

ASSUMPTION: Working at Mastercard offers opportunities to collaborate with diverse teams, work on global projects, and contribute to the company's mission of connecting and powering economies worldwide.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Growth Marketing Analyst reports to the Marketing Manager within the Advisors & Consulting Services group.

Work Arrangement: This role is on-site, with the possibility of occasional remote work or hybrid arrangements based on business needs and client requirements.

Growth Opportunities:

• Advancement to senior or management roles within the marketing department
• Expansion into other areas of the business, such as product management or strategy
• International assignments or relocations to other Mastercard offices worldwide

ASSUMPTION: This role offers opportunities for professional growth and development, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Mastercard's San José office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 2000 Purchase St, Purchase, NY 10577, US (headquarters); additional offices worldwide

Geographic Context:

• San José is the capital and largest city of Costa Rica, with a population of over 300,000 people.
• The city offers a mix of urban and natural environments, with access to beaches, parks, and cultural attractions.
• Costa Rica is known for its biodiversity, eco-tourism, and stable democratic government.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM to 5:00 PM, with flexibility based on project needs and client time zones.

ASSUMPTION: Working in San José, Costa Rica, offers a unique blend of urban and natural environments, with access to cultural attractions and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the department head or director
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Client management and communication skills
• Problem-solving and creative thinking

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications
• Prepare examples of marketing campaigns or projects you've worked on, focusing on data-driven decision-making and results
• Research Mastercard's business and industry to show your enthusiasm and understanding of the company's mission

ATS Keywords: Growth marketing, data analysis, client management, project execution, collaboration, communication, UX/UI optimization, digital marketing, innovation, problem-solving, user-centric, market savvy

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the number of applicants. Staying informed about Mastercard's business and industry will help you prepare for interviews and demonstrate your fit for the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, Zoho CRM)
• Data analysis tools (e.g., Excel, Google Analytics)
• UX/UI design tools (e.g., Sketch, Adobe XD)

ASSUMPTION: Familiarity with relevant marketing, data analysis, and design tools is essential for success in this role. Specific tools may vary depending on the projects and clients you work with.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true to our roots
• Partnering at our best
• Innovating with courage
• Making a difference

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Innovative and creative
• Client-focused and results-oriented

Self-Assessment Questions:

• How do you align with Mastercard's core values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a dynamic, fast-paced environment, and how do you adapt to change?
• How do you approach balancing traditional marketing endeavors with innovative, data-driven strategies?

ASSUMPTION: Mastercard values diversity, inclusion, and collaboration, and seeks candidates who can thrive in a global, multicultural environment.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously, requiring strong prioritization and time management skills
• Balancing traditional marketing strategies with innovative, data-driven approaches
• Working with diverse, global teams and adapting to different time zones and cultural norms
• Keeping up with industry trends and emerging technologies in the rapidly evolving digital marketing landscape

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a continuous learning mindset.

📈 Similar Roles Comparison

• This role focuses more on growth marketing and data-driven strategies than traditional brand marketing or advertising roles
• Compared to other marketing roles, this position requires a stronger emphasis on data analysis and client management
• Career progression in this role may lead to senior marketing positions, product management, or strategy consulting roles within the company

ASSUMPTION: Understanding the unique aspects of this role and how it compares to other marketing positions can help you determine if it's the right fit for your career goals and skills.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to re-engage lapsed customers
• Analyzing customer data to identify segments with high potential for increased spending and designing tailored campaigns to drive growth
• Optimizing the user experience of the Mastercard mobile app to improve conversion rates and customer satisfaction

ASSUMPTION: These sample projects illustrate the data-driven, customer-centric approach required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Mastercard's Advisors & Consulting Services group?
• What are the most pressing challenges facing the team, and how can this role contribute to addressing them?
• How does Mastercard support the professional growth and development of its marketing team members?
• What opportunities are there for collaboration with other departments or teams within the company?
• How does Mastercard approach balancing traditional marketing strategies with innovative, data-driven approaches?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience, data analysis skills, and client management achievements
• Write a cover letter explaining your interest in the role and how your skills and experience match the required qualifications
• Prepare examples of marketing campaigns or projects you've worked on, focusing on data-driven decision-making and results
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.