📌 Core Information
🔹 Job Title: Growth Marketing Analyst
🔹 Company: SuperSummary
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Brazil only)
🚀 Job Overview
Key aspects of this role include:
- Identifying, testing, and scaling new customer acquisition channels
- Designing and executing A/B tests to optimize campaigns and strategy
- Analyzing campaign performance and using data to guide decisions
- Collaborating with cross-functional teams to drive qualified traffic and measure ROI
- Leveraging AI tools and automation to improve workflows and surface insights
ASSUMPTION: This role requires a strong balance of creativity and data-driven decision making. Candidates should be comfortable working in a fast-paced, experimental environment.
📋 Key Responsibilities
✅ Identify, test, and scale new acquisition channels across paid, organic, social, and grassroots platforms
✅ Design and execute A/B tests with clear hypotheses, success metrics, and learning agendas
✅ Analyze campaign performance and use data to guide strategy and optimization
✅ Leverage AI and automation tools to improve workflows, optimize campaigns, and surface insights
✅ Partner with Product and Business Operations teams to drive qualified traffic and measure channel ROI
✅ Continuously improve the growth engine through creative iteration and calculated risk-taking
✅ Optimize SEO and GEO footprints to maintain position in a changing search landscape
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis. Candidates should be comfortable wearing multiple hats and adapting to new challenges.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in growth marketing, customer acquisition, or a related role
Required Skills:
- Proven track record of scaling companies through multi-channel marketing campaigns
- Strong analytical skills and data-driven mindset
- Experience with A/B testing and experiment design
- Familiarity with paid media, social campaigns, and community-driven growth
- Comfortable with emerging technologies, including AI tools
- Proficient in English (both written and verbal)
Preferred Skills:
- Experience analyzing SEO performance and developing SEO strategies
- Familiarity with analytics and marketing tools such as Amplitude, Google Analytics, Google Tag Manager, SEMrush, or Ahrefs
- Experience with paid channels like Google Ads, Meta Ads, Apple Search Ads, and TikTok Ads
- Comfort with basic SQL or querying data to support marketing insights
ASSUMPTION: While specific industry experience is not required, candidates should have a strong understanding of digital marketing principles and a proven ability to drive results in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Brazil, the estimated salary range for this role is R$ 8,000 - R$ 15,000 per month (gross).
Benefits:
- Competitive salary
- Benefits package
- Vacation policy
- Workspace improvement stipend
- Professional development and learning stipend
Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: EdTech, specifically focused on literature study guides and educational resources
Company Size: Small (11-50 employees) - This means a more intimate work environment with closer collaboration across teams
Founded: 2015 - SuperSummary has been operating for over a decade, providing ample opportunities for growth and learning
Company Description:
- Fast-growing publisher of in-depth literature study guides and additional resources
- Helps students, teachers, and everyday readers understand a variety of fiction, nonfiction, and poetry texts
- Offers an ideal mix of summary and analysis, featuring detailed chapter summaries and critical analysis
Company Specialties:
- Literature study guides
- Educational resources
- Online learning platforms
Company Website: http://www.supersummary.com
ASSUMPTION: SuperSummary's focus on educational resources and commitment to helping readers understand complex texts creates a unique work environment that values intellectual curiosity and continuous learning.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers opportunities for growth and leadership within the marketing team
Reporting Structure: The Growth Marketing Analyst will report directly to the Marketing Director and collaborate closely with Product and Business Operations teams
Work Arrangement: Remote (Brazil only) - This role requires candidates to be based in Brazil and have the right to work in the country
Growth Opportunities:
- Potential to take on more responsibilities and lead projects as the company grows
- Opportunities to learn and develop skills in a fast-paced, dynamic environment
- Chance to work with a diverse, global team and gain international experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-only - SuperSummary has been remote-first since 2018, with no physical office locations
Office Location(s): N/A
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and numerous educational institutions
- The city offers a mix of urban and natural environments, with plenty of parks and green spaces
- São Paulo has a subtropical climate, with mild winters and warm, humid summers
Work Schedule: Flexible, results-driven work environment with a focus on outcomes rather than hours worked
ASSUMPTION: The remote work environment at SuperSummary offers candidates the flexibility to balance work and personal responsibilities while still maintaining a strong connection to the company and its mission.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Take-home assignment or case study
- Final interview with the Marketing Director and other team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Creativity and strategic thinking
- Problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight specific examples of your experience with customer acquisition, A/B testing, and data analysis
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
ATS Keywords: Growth Marketing, Customer Acquisition, A/B Testing, Data Analysis, Paid Media, Social Campaigns, SEO Optimization, AI Tools, Marketing Automation, SQL
ASSUMPTION: The interview process at SuperSummary is designed to assess candidates' problem-solving skills, creativity, and ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Google Analytics
- Amplitude
- SEMrush
- Ahrefs
- Google Ads
- Meta Ads
- Apple Search Ads
- TikTok Ads
- AI and automation tools (specific tools may vary)
ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company continues to grow and adapt to new challenges.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and open communication
- Creativity and innovation
Work Style:
- Results-driven and outcome-focused
- Fast-paced and experimental
- Collaborative and cross-functional
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, experimental environment where you're constantly testing and learning?
- Are you comfortable working collaboratively with cross-functional teams to drive results?
- Do you have a strong data-driven mindset and a proven ability to make strategic decisions based on data?
ASSUMPTION: SuperSummary's culture values intellectual curiosity, continuous learning, and a strong commitment to data-driven decision making. Candidates should be comfortable working in a fast-paced, collaborative environment and be open to feedback and growth.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of staying focused and maintaining a healthy work-life balance
- The fast-paced nature of the role may require candidates to be comfortable with ambiguity and adapt quickly to new situations
- The role may involve working with a diverse, global team, which could present cultural and time zone challenges
- The company's focus on continuous learning and improvement may require candidates to be open to feedback and willing to adapt their approaches as needed
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position places a strong emphasis on data analysis and A/B testing to drive strategic decision making
- SuperSummary's focus on educational resources and commitment to helping readers understand complex texts creates a unique work environment that values intellectual curiosity and continuous learning
- This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on data-driven decision making and commitment to continuous learning sets it apart from more traditional marketing roles.
📝 Sample Projects
- Improving ROAS on Google Ads through systematic experimentation and strategy refinement
- Identifying at least 3 promising new acquisition channels and designing/executing experiments to evaluate viability
- Optimizing the onboarding email sequence by testing messaging, timing, and feature education to improve free-to-paid conversion rates
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they might work on in this role, but the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experiences.
❓ Key Questions to Ask During Interview
- How does the Marketing team collaborate with other departments to drive qualified traffic and measure ROI?
- What are the biggest challenges facing the company's growth, and how can this role help address them?
- How does SuperSummary support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach work-life balance in a remote work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, and to assess their fit with the team and the organization's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences with customer acquisition, A/B testing, and data analysis
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
