Growth Marketing Assistant

📌 Core Information

🔹 Job Title: Growth Marketing Assistant

🔹 Company: iyzico

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting growth strategies to enhance customer experience
• Managing targeted campaigns from start to finish
• Identifying relevant customer segments and crafting campaign plans
• Tracking key metrics and KPIs to drive informed decision-making
• Monitoring campaign results and assisting with A/B testing
• Staying updated on market trends and competitor activity
• Collaborating with cross-functional teams to identify growth opportunities

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead of market trends.

📋 Key Responsibilities

✅ Supporting the development and optimization of growth strategies

✅ Managing targeted campaigns from start to finish

✅ Identifying relevant customer segments and crafting campaign plans

✅ Tracking key metrics and KPIs to drive informed decision-making

✅ Monitoring campaign results and assisting with A/B testing

✅ Staying updated on market trends and competitor activity

✅ Collaborating with cross-functional teams to identify growth opportunities

ASSUMPTION: The role may evolve based on the company's growth and changing market conditions.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: 0-1 year of experience in campaign management, customer base & revenue growth, or customer retention management

Required Skills:

• Proficient in marketing automation tools such as D-engage, Braze, or Euromessage
• Proven collaboration and clear communication skills within cross-functional teams
• Analytical mindset and methodical approach
• Attention to detail and ability to effectively multitask
• Demonstrated success in creating, managing, and scaling multi-channel growth initiatives
• Exceptional problem-solving skills and ability to develop creative solutions
• Fluency in English, both written and spoken
• Ability to adapt to changing circumstances and learn & develop new skills & ideas
• Teamwork-oriented, self-motivated, and open-minded

Preferred Skills:

• SQL knowledge

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Istanbul, Turkey typically falls between 10,000 - 15,000 TRY per month, based on experience and skills. However, iyzico has not provided specific salary information for this role.

Benefits:

• 24/7 live support through the iyzico mobile app
• Convenience in cancellation/returns processes
• Opportunity to work in a dynamic, growing fintech company

Working Hours: Full-time position with standard working hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: iyzico operates in the competitive and rapidly evolving fintech industry, focusing on online payment services and artificial intelligence-based payment technologies.

Company Size: iyzico has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: iyzico was founded in 2013 and was acquired by PayU in 2019, demonstrating its success and potential for further growth.

Company Description:

• iyzico provides online payment services and AI-based payment technologies to businesses of various sizes in the e-commerce world
• Through iyzico Buyer Protection, consumers' concerns regarding shopping online are resolved, and better experiences are enabled
• iyzico continues to simplify online shopping for both consumers and sellers by developing simple, accessible, and innovative technologies

Company Specialties:

• Online Payments
• E-Commerce Payment Systems
• Payment Security

Company Website: http://www.iyzico.com

ASSUMPTION: iyzico's focus on innovation and customer experience makes it an attractive employer in the fintech industry.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position in the marketing field, offering opportunities for growth and development.

Reporting Structure: The Growth Marketing Assistant will report directly to the Growth Marketing Manager and collaborate with cross-functional teams, including Product, Brand, and Business teams.

Work Arrangement: This is an on-site position, requiring the candidate to work from iyzico's office in Istanbul, Turkey.

Growth Opportunities:

• Potential career progression within the marketing department or other departments within the company
• Opportunities to work on diverse projects and campaigns, gaining valuable experience
• Possibility to contribute to the company's growth and success, making a significant impact on its future

ASSUMPTION: iyzico's acquisition by PayU and its continued growth suggest that there may be opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: iyzico's office is located in the Altunizade district of Istanbul, Turkey, offering a modern and collaborative work environment.

Office Location(s): Altunizade Mah. inci Cikmazi Sk. No: 3 ic Kapi No: 10 Üsküdar / istanbul, İstanbul, Üsküdar 34674, TR

Geographic Context:

• Istanbul is the largest city in Turkey and serves as a major economic, cultural, and historical hub
• The Altunizade district is known for its vibrant atmosphere, with numerous cafes, restaurants, and shops nearby
• Istanbul offers a rich cultural experience, with historical sites, museums, and diverse neighborhoods to explore

Work Schedule: Standard working hours, Monday to Friday, with the possibility of occasional overtime or weekend work based on project demands

ASSUMPTION: The work environment at iyzico is likely to be dynamic, collaborative, and focused on innovation and customer experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications
• Final decision and offer extension

Key Assessment Areas:

• Problem-solving skills and ability to think critically
• Data analysis and interpretation skills
• Communication and collaboration skills within cross-functional teams
• Adaptability and willingness to learn new skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of iyzico's mission and values in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research iyzico's competitors and market trends to showcase your industry knowledge during the interview

ATS Keywords: Marketing Automation, Campaign Management, Customer Retention, Data Analysis, Collaboration, Problem-Solving, Adaptability, English Fluency

ASSUMPTION: iyzico's interview process is likely to be comprehensive and focused on assessing the candidate's skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Marketing automation tools: D-engage, Braze, Euromessage
• Data analysis tools: SQL (preferred)
• Project management tools: Asana, Trello, or similar
• Communication and collaboration tools: Slack, Microsoft Teams, or similar

ASSUMPTION: The required tools and technologies for this role may evolve based on the company's growth and changing needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation: iyzico values continuous learning and improvement to stay ahead of market trends
• Customer Focus: iyzico prioritizes understanding and addressing customer needs to enhance their shopping experience
• Collaboration: iyzico fosters a collaborative work environment, encouraging teamwork and open communication

Work Style:

• Dynamic and fast-paced, with a focus on meeting tight deadlines and delivering results
• Data-driven, with a strong emphasis on using data to inform decision-making and strategy
• Collaborative, with a focus on working closely with cross-functional teams to achieve common goals

Self-Assessment Questions:

• How do you stay updated on market trends and competitor activity in the fintech industry?
• Can you provide an example of a time when you had to adapt to changing circumstances in a previous role?
• How do you approach collaborating with cross-functional teams to identify growth opportunities?

ASSUMPTION: iyzico's company culture is likely to be dynamic, innovative, and focused on customer experience, with a strong emphasis on collaboration and continuous learning.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, demanding strong multitasking and time management skills
• The fintech industry is competitive and rapidly evolving, requiring continuous learning and adaptation to stay relevant
• The role may involve occasional weekend or overtime work to meet project deadlines
• The Istanbul office environment may be bustling and energetic, which could be challenging for candidates who prefer quieter workspaces

ASSUMPTION: iyzico's fast-paced and dynamic work environment may present unique challenges for candidates, but also offers opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on data analysis and campaign management
• In the fintech industry, this role is similar to Growth Marketing Specialist or Campaign Manager positions, with a focus on driving customer acquisition, engagement, and retention
• Career progression in this role could lead to positions such as Senior Growth Marketing Manager, Marketing Director, or other senior marketing roles within the company or the broader fintech industry

ASSUMPTION: This role offers a unique blend of marketing and data analysis responsibilities, making it an attractive opportunity for candidates interested in both fields.

📝 Sample Projects

• Developing and executing a targeted campaign to increase customer engagement and retention for a specific product or service
• Analyzing customer data to identify trends and opportunities for growth, and presenting findings to stakeholders
• Collaborating with the product team to improve onboarding processes and enhance retention strategies for a new feature or service

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Growth Marketing Assistant may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does iyzico approach A/B testing and data-driven decision-making in its marketing strategies?
• What opportunities are there for professional growth and development within the marketing department or other departments within the company?
• How does iyzico support work-life balance for its employees, particularly in a fast-paced and dynamic work environment?
• Can you provide an example of a successful marketing campaign that iyzico has executed, and what made it successful?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess the candidate's fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research iyzico's competitors and market trends to showcase your industry knowledge during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.