📌 Core Information
🔹 Job Title: Growth Marketing Associate
🔹 Company: DraftKings Inc.
🔹 Location: Boston, MA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting strategic planning and execution of paid social campaigns.
- Launching and optimizing new user acquisition campaigns.
- Identifying and executing A/B tests for growth and optimization.
- Collaborating with external media partners and internal teams.
- Developing creative briefs and ensuring legal and compliance approvals.
- Reporting on performance and sharing learnings with executives.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work autonomously. Previous experience in media buying, planning, acquisition marketing, or advertising is a plus.
📋 Key Responsibilities
✅ Supporting strategic planning and execution of paid social campaigns.
✅ Launching and optimizing new user acquisition campaigns to meet larger team goals, KPIs, and results.
✅ Identifying and executing A/B tests to draw insights critical for growth and optimization.
✅ Collaborating with external media partners, ensuring efficient campaign planning, execution, measurement, and optimization.
✅ Partnering with the Creative, Analytics, and wider Marketing teams to develop cohesive and effective campaigns, ensuring alignment across streaming campaigns.
✅ Developing creative briefs for digital marketing assets and identifying legal and compliance approvals as needed.
✅ Reporting on performance and sharing learnings with executives and the wider growth team.
ASSUMPTION: The role may require working on multiple projects simultaneously and managing tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field.
Experience: At least 1 year of experience in a marketing role; media buying & planning, acquisition marketing, or advertising is a plus.
Required Skills:
- Strong project management skills with strong attention to detail and top-notch organizational skills.
- Ability to communicate and share key learnings with the larger marketing team.
- Well organized and great attention to detail, with the ability to work on multiple projects simultaneously.
- Willingness to work autonomously to identify solutions to potential problems.
Preferred Skills:
- Experience with paid social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
- Familiarity with marketing analytics tools (e.g., Google Analytics, Tableau).
- Knowledge of the gaming industry or sports betting landscape.
ASSUMPTION: While not explicitly stated, familiarity with relevant marketing tools and the gaming industry could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: 58,400.00 USD - 73,000.00 USD per year, plus bonus, equity, and benefits as applicable.
Benefits:
Working Hours: Full-time, typically 40 hours per week. May include occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The salary range provided is for new hire pay rates across all US locations. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
📌 Applicant Insights
🔍 Company Context
Industry: DraftKings operates in the mobile gaming apps industry, focusing on fantasy sports, sports betting, and iGaming.
Company Size: DraftKings has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: DraftKings was founded in 2012 and is headquartered in Boston, Massachusetts.
Company Description:
- DraftKings is committed to responsibly creating the world’s favorite games and betting experiences.
- The company believes in the power and impact that comes from innovation, collaboration, and a winning culture.
- DraftKings offers a strong and dedicated global team of 5,324 teammates driven to achieve great things.
Company Specialties:
- Fantasy Sports
- Web Based Software Engineering
- Gaming
- Sports Betting
- Analytics
- Engineering
- iGaming
- Casino
- SRE and DevOps
Company Website: careers.draftkings.com
ASSUMPTION: DraftKings is a publicly traded company (NASDAQ: DKNG), which may impact the company's culture and growth opportunities.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in growth marketing and paid social campaigns.
Reporting Structure: The Growth Marketing Associate will report to the Growth Marketing Manager and collaborate with various teams, including Creative, Analytics, and wider Marketing teams.
Work Arrangement: This role is on-site, requiring regular presence at the company's headquarters in Boston, MA.
Growth Opportunities:
- Gaining experience in growth marketing and paid social campaigns.
- Developing skills in project management, collaboration, and communication.
- Potential career progression into more senior marketing roles within DraftKings.
ASSUMPTION: As a growing company, DraftKings may offer opportunities for internal mobility and career advancement.
🌍 Location & Work Environment
Office Type: DraftKings' headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 222 Berkeley St, 5th Floor, Boston, MA 02116, US
Geographic Context:
- Boston, MA, is a vibrant, multicultural city with a rich history and a thriving tech industry.
- The city offers a variety of neighborhoods, each with its unique character and amenities.
- Boston has a four-season climate, with mild winters and warm summers.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The work environment at DraftKings is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the DraftKings careers website.
- Phone or video screen with the hiring manager or HR representative.
- In-person or virtual interview with the Growth Marketing Manager and other team members.
- Final interview with the Director of Growth Marketing or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Marketing and growth strategy knowledge.
- Project management skills and attention to detail.
- Communication and collaboration abilities.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of previous marketing campaigns you've worked on and their outcomes.
- Research DraftKings' company culture and values to demonstrate cultural fit.
- Be ready to discuss your understanding of the gaming industry and sports betting landscape.
ATS Keywords: Marketing, Growth, Paid Social, Campaign Planning, Optimization, Collaboration, Creative Briefs, Analytics, Reporting, Attention to Detail, Organizational Skills, Problem Solving
ASSUMPTION: The application process at DraftKings may take several weeks, depending on the hiring team's schedule and the number of applicants.
🛠️ Tools & Technologies
- Paid social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with relevant marketing tools is not explicitly required but could be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Winning Culture
- Integrity
- Collaboration
- Innovation
- Responsibility
Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on collaboration and teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable working on multiple projects simultaneously and managing tight deadlines?
- Do you possess strong attention to detail and excellent organizational skills?
ASSUMPTION: DraftKings values candidates who are passionate about sports, gaming, and responsible gaming practices.
⚠️ Potential Challenges
- Managing tight deadlines and multiple projects simultaneously.
- Working in a fast-paced, dynamic environment that may require occasional overtime or weekend work.
- Adapting to changes in marketing strategies and campaign priorities.
- Ensuring compliance with legal and regulatory requirements for gaming and sports betting campaigns.
ASSUMPTION: The role may require working with external media partners and internal teams to ensure efficient campaign planning, execution, measurement, and optimization.
📈 Similar Roles Comparison
- This role is similar to a Junior Marketing Associate or Marketing Coordinator position, focusing on paid social campaigns and growth marketing strategies.
- Unlike other marketing roles, this position requires a strong focus on paid social media advertising and campaign optimization.
- Career progression in this role could lead to more senior marketing positions, such as Growth Marketing Manager or Senior Marketing Manager.
ASSUMPTION: While this role is similar to other marketing positions, it has a unique focus on paid social campaigns and growth marketing strategies within the gaming industry.
📝 Sample Projects
- Developing and executing a paid social campaign to acquire new users for a fantasy sports platform.
- Optimizing a sports betting campaign to improve conversion rates and reduce cost per acquisition.
- Collaborating with the creative team to develop marketing assets for an iGaming campaign and ensuring legal and compliance approvals.
ASSUMPTION: Sample projects may vary depending on the specific needs and priorities of the Growth Marketing team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DraftKings support the professional growth and development of its employees?
- What are the most challenging aspects of working in the growth marketing team, and how does the company address these challenges?
- How does DraftKings ensure responsible gaming practices within its marketing campaigns?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and engagement with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DraftKings careers website.
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of previous marketing campaigns you've worked on and their outcomes.
- Research DraftKings' company culture and values to demonstrate cultural fit.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
