📌 Core Information
🔹 Job Title: Growth Marketing Associate
🔹 Company: Credit Karma
🔹 Location: Charlotte, NC
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-performing marketing campaigns across owned channels
- Analyzing campaign performance metrics and refining strategies based on data-driven insights
- Collaborating with cross-functional teams to create compelling content that aligns with brand guidelines
- Leveraging audience segmentation, lifecycle automation, and personalization to drive engagement and revenue growth
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop and execute high-performing marketing campaigns from inception to launch across owned channels (including email, push, and in-app)
✅ Analyze campaign performance metrics, A/B test creative variants, and continuously refine channel marketing strategies based on data-driven insights
✅ Work closely with creative strategists, designers, and copywriters to craft compelling content, ensuring all campaigns align with brand guidelines and resonate with target audiences
✅ Lead cross-functional collaboration with creative, analytics, legal, engineering, and product teams to bring campaigns to life
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 0-4 years of experience in a B2C marketing role or internship
Required Skills:
- Intermediate to advanced Excel skills, with the ability to interpret performance data and make data-driven recommendations
- Excellent verbal, written, and interpersonal communication skills
- Proficient in audience segmentation, lifecycle automation, and personalization
- Strong analytical skills and experience with A/B testing
Preferred Skills:
- Basic proficiency in SQL or other programming languages
- Experience optimizing email or SMS marketing for conversion rate, engagement, revenue, and/or customer retention
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and familiarity with the tech industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $109,660 - $120,000 per year (based on role, experience level, and location)
Benefits:
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, etc.)
- Education Perks
- Paid Gift Week in December
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Associate role in Charlotte, NC.
📌 Applicant Insights
🔍 Company Context
Industry: Credit Karma operates in the consumer services industry, focusing on financial progress and championing consumer rights.
Company Size: Credit Karma has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2007, with a strong focus on innovation and disruption in the financial industry.
Company Description:
- Credit Karma is a mission-driven company focused on championing financial progress for its members
- Offers free credit scores, credit monitoring, and financial tools to help members make informed decisions
- Provides resources for credit card recommendations, shopping for loans, and growing savings
Company Specialties:
- Credit Monitoring
- Financial Education
- Credit Card Recommendations
- Loan Shopping
Company Website: Credit Karma Careers
ASSUMPTION: Credit Karma's focus on financial progress and consumer advocacy creates a unique work environment that prioritizes member needs and innovation.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department, offering opportunities for growth and development.
Reporting Structure: The Growth Marketing Associate will report directly to the Growth Marketing Manager and collaborate with cross-functional teams, including creative, analytics, legal, engineering, and product teams.
Work Arrangement: This role is on-site, with the expectation of working from the Charlotte, NC office.
Growth Opportunities:
- Advancement within the marketing department or related fields
- Expanding skills in data analysis, campaign optimization, and cross-functional collaboration
- Potential to take on more responsibilities and manage campaigns independently
ASSUMPTION: This role offers significant growth potential for individuals looking to build a career in marketing, with a focus on data-driven decision making and cross-functional collaboration.
🌍 Location & Work Environment
Office Type: Credit Karma's Charlotte office is a collaborative and innovative workspace, designed to foster creativity and productivity.
Office Location(s): 1100 Broadway, Oakland, California 94607, US
Geographic Context:
- Charlotte, NC is the largest city in the U.S. state of North Carolina and the seat of Mecklenburg County
- The city is known for its vibrant cultural scene, with numerous museums, galleries, and performing arts venues
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The standard workweek is Monday through Friday, with core hours of 9:00 AM to 5:00 PM. Flexible hours may be available based on team needs and project demands.
ASSUMPTION: The Charlotte office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the director or another senior team member
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign strategy and execution
- Cross-functional collaboration and communication
- Cultural fit and alignment with Credit Karma's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Credit Karma's mission and values
- Prepare examples of successful marketing campaigns you've worked on, focusing on data-driven strategies and results
ATS Keywords: Marketing, Campaign Optimization, Data Analysis, Email Marketing, SQL, Communication, Collaboration, Audience Segmentation, Lifecycle Automation, Personalization, Creative Strategy, Content Creation, A/B Testing, Performance Metrics, Engagement, Revenue Growth
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on data-driven skills and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Data analysis tools (e.g., Excel, Google Analytics, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Helpfulness: Always putting members first and helping them achieve their financial goals
- Ownership: Taking responsibility for our work and the impact it has on members
- Progress: Continuously learning and improving to better serve our members
- Empathy: Understanding and sharing the feelings of our members to create meaningful experiences
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on performance metrics and analytics
- Innovative: Continuously seeking new ways to improve marketing strategies and campaigns
Self-Assessment Questions:
- Do you have a strong passion for helping others achieve their financial goals?
- Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do you have a proven track record of driving results through data-driven marketing strategies?
ASSUMPTION: Credit Karma's values-driven culture places a strong emphasis on member advocacy, collaboration, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management skills
- Balancing creative and analytical responsibilities, with a focus on data-driven decision making
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on data-driven decision making and campaign optimization
- Credit Karma's unique focus on financial progress and consumer advocacy creates a distinct work environment compared to other consumer services companies
- This role offers significant growth potential for individuals looking to build a career in marketing, with a focus on data-driven strategies and cross-functional collaboration
ASSUMPTION: This role is well-suited for individuals with a strong analytical background and a passion for driving results through data-driven marketing strategies.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer retention for a specific product offering
- Analyzing customer data to identify segments with high engagement potential and creating tailored marketing strategies to drive results
- Collaborating with cross-functional teams to create a comprehensive marketing plan for a new product launch, including email, push, and in-app messaging
ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the Growth Marketing Associate role at Credit Karma.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Growth Marketing Associate, from campaign inception to launch?
- How does the Growth Marketing team collaborate with other departments, such as product and engineering, to ensure alignment with business objectives?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Credit Karma measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company culture like, and how do the core values of helpfulness, ownership, progress, and empathy translate into day-to-day work?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information about the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven strategies and campaign optimization
- Prepare examples of successful marketing campaigns you've worked on, focusing on data-driven strategies and results
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
