Growth Marketing Associate

📌 Core Information

🔹 Job Title: Growth Marketing Associate

🔹 Company: Partiful

🔹 Location: Remote (with occasional in-person meetings)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns to drive user growth
• Creating engaging content to showcase Partiful's unique value propositions
• Conducting market research and user interviews to inform messaging and features
• Collaborating cross-functionally with Community and GTM teams to support local activation efforts
• Identifying and building relationships with influencers and brands to expand reach

ASSUMPTION: This role requires a strong balance of creativity, analytical thinking, and execution skills. Candidates should be comfortable working in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Develop strategy, toolset, and execution plan for various marketing campaigns and initiatives, and own end-to-end execution

✅ Define and refine product and feature positioning to make Partiful's unique value propositions resonate with target audiences

✅ Create high-quality, visually compelling marketing content (e.g., blog posts, case studies, landing pages, product demos, social posts, feature guides, in-app messaging, etc.)

✅ Run experiments to test conversion across channels

✅ Track and report on key growth and performance metrics

✅ Research, test, and launch new programs to drive growth (e.g., referrals, affiliates, partnerships, etc.)

✅ Develop a systematic content creation plan to document events planned on Partiful

✅ Conduct market research to help drive messaging refinement and use case expansion

✅ Identify and build relationships with people, brands, and influencers we should work with

✅ Work cross-functionally with our Community and GTM teams to interview users and share insights, support local activation efforts, and onboard power hosts and organizations

✅ Identify and prioritize low-lift, high-impact feature improvements that drive growth

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation. Candidates should be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-3 years working in a growth or marketing role at an early-stage consumer startup (<50 employees)

Required Skills:

• Proven experience executing growth and marketing campaigns with limited budget
• Proficiency in Figma and strong design sensibilities
• Strong attention to detail
• Highly execution-focused with a track record of getting things done
• Excellent communication and collaboration skills
• Strong intuition for what resonates with consumers and is culturally relevant

Preferred Skills:

• Experience with user interviews and market research
• Familiarity with CRM and marketing automation tools
• Basic knowledge of HTML and CSS

ASSUMPTION: Candidates with experience in a similar role at a consumer startup will have a strong foundation for success in this position. However, transferable skills and a willingness to learn are also valuable.

💰 Compensation & Benefits

Salary Range: $85,000 - $125,000 per year (depending on experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Generous PTO and holiday policy
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and occasional in-person meetings

ASSUMPTION: The salary range is based on industry standards for similar roles at early-stage consumer startups. Benefits are subject to change and may vary based on location.

📌 Applicant Insights

🔍 Company Context

Industry: Partiful operates in the social event planning and technology sectors. The company aims to cultivate friendships through social events by providing an easy-to-use platform for planning and communicating about events.

Company Size: Partiful is a small, fast-growing startup with 11-50 employees. This size allows for a dynamic, agile work environment where employees can have a significant impact on the company's growth and direction.

Founded: Partiful was founded in 2020 and has since gained significant traction, receiving recognition from various media outlets and being named Google's Best App of 2024 and an Apple App of the Day.

Company Description:

• Partiful's mission is to cultivate friendships through social events by providing an easy-to-use platform for planning and communicating about events.
• The company offers free event invite pages that stand out, tracks who's going, shares a Photo Album, and keeps guests updated with Text Blasts.
• Partiful aims to power everything users do in-person with their friends, eliminating the friction of bringing memorable experiences to life.

Company Specialties:

• Social event planning and communication
• User-friendly event planning platform
• Growth marketing and user acquisition
• Building and maintaining strong user communities

Company Website: partiful.com

ASSUMPTION: Partiful's small size and rapid growth present unique opportunities for candidates to make a significant impact on the company's success. However, this also means that the role may evolve and change as the company grows.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in growth marketing and campaign execution. It also offers opportunities for career growth within the company as it expands.

Reporting Structure: The Growth Marketing Associate will report directly to the Head of Marketing and work closely with the Community and GTM teams.

Work Arrangement: This role is remote-friendly, with occasional in-person meetings. Flexible work hours are available to accommodate different schedules and time zones.

Growth Opportunities:

• As Partiful grows, there will be opportunities for the Growth Marketing Associate to take on more responsibilities and potentially lead a team.
• The company's success depends on the Growth Marketing Associate's ability to drive user acquisition and engagement, presenting a significant opportunity for impact.
• Partiful's small size and fast growth mean that the role may evolve and change as the company expands, presenting new opportunities for professional development.

ASSUMPTION: The Growth Marketing Associate's success in this role will be crucial to Partiful's continued growth and expansion. As such, there are significant opportunities for career growth and impact within the company.

🌍 Location & Work Environment

Office Type: Partiful has a remote-friendly work environment with occasional in-person meetings.

Office Location(s): Partiful's headquarters is in New York, NY, but employees are welcome to work remotely from anywhere in the United States.

Geographic Context:

• Partiful's user base is primarily located in the United States, with a focus on urban and suburban areas.
• The company's remote-friendly work environment allows employees to live and work anywhere in the country, providing flexibility and work-life balance.
• Partiful's headquarters in New York City offers employees the opportunity to work in a vibrant, dynamic city with a rich cultural scene.

Work Schedule: Full-time (40 hours/week) with flexible hours and occasional in-person meetings

ASSUMPTION: Partiful's remote-friendly work environment allows employees to balance their professional and personal lives more effectively, leading to increased job satisfaction and productivity.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Head of Marketing
• Take-home assignment to assess creative and analytical skills
• In-depth interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Candidates' ability to develop and execute marketing campaigns
• Candidates' creativity and design sensibilities
• Candidates' analytical and problem-solving skills
• Candidates' cultural fit with Partiful's mission and values

Application Tips:

• Highlight any relevant experience or skills that demonstrate your ability to drive user acquisition and engagement
• Tailor your resume and cover letter to emphasize your fit for this role and Partiful's mission
• Be prepared to discuss your ideas for marketing campaigns and strategies during the interview
• Show enthusiasm for Partiful's product and mission, and be ready to discuss what excites you about the company

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