Growth Marketing Associate

📌 Core Information

🔹 Job Title: Growth Marketing Associate

🔹 Company: SMEVentures

🔹 Location: India (Remote)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Building and scaling the marketing engine to fuel SMEVentures' growth
• Owning the content lifecycle and managing automated marketing campaigns
• Driving key marketing projects and analyzing campaign performance
• Working independently in a remote-first, lean environment

ASSUMPTION: This role requires a high degree of self-motivation and independence, as the position offers significant autonomy and minimal daily oversight.

📋 Key Responsibilities

✅ Content Management: Own the content lifecycle from ideation to publication using AI tools and creativity to develop compelling content for business owners and aspiring entrepreneurs.

✅ Marketing Automation: Design, build, and optimize automated marketing campaigns and lead-nurturing workflows using HubSpot and other tools to engage contacts and generate warm leads.

✅ Campaign & Project Management: Independently drive key marketing projects end-to-end, including webinars, digital events, and co-marketing partnerships, managing timelines, stakeholders, and execution.

✅ Tech Stack & Analytics: Manage and improve the marketing technology stack, analyze campaign performance, report on key metrics, and provide data-driven recommendations for future initiatives.

ASSUMPTION: The role may evolve and expand based on the company's growth and the individual's performance and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience in a marketing role, with direct experience using CRM (e.g., HubSpot) and email marketing automation platforms to run campaigns

Required Skills:

• Proven experience managing projects through the entire lifecycle
• Strong aptitude and eagerness to learn and apply new technologies, particularly AI tools
• Exceptional problem-solving skills and critical thinking
• Excellent written and verbal communication skills
• Experience working effectively in a distributed/remote team setting

Preferred Skills:

• Experience with B2B audiences
• Fluency in additional languages

ASSUMPTION: Candidates with relevant internship experience or personal projects demonstrating their skills may also be considered.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and performance, as SMEVentures is a startup with competitive compensation packages)

Benefits:

• Flexible work hours and remote work arrangement
• Opportunities for professional growth and wearing multiple hats in a dynamic environment
• Working on a mission-driven project focused on the sustainability of SMEs in the Asia Pacific

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in India and the company's size as a startup.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 2-10 employees (Small, agile team with a flat hierarchy)

Founded: 2020 (Relatively new, growth-oriented company)

Company Description:

• SMEVentures employs an internationally proven buyout model to identify, acquire, and operate SMEs throughout Australia and New Zealand
• The company pairs talented entrepreneurs with businesses in need of a succession plan, providing reliable continuity and peace of mind for outgoing business owners
• SMEVentures is importing a proven model to address the family business succession crisis in Australia and New Zealand

Company Specialties:

• Entrepreneurship Through Acquisition (ETA)
• Search Funds
• SME Succession Planning

Company Website: https://www.smeventures.com/

ASSUMPTION: SMEVentures is a mission-driven company focused on the sustainability of SMEs, offering a unique opportunity for growth and impact in the Asia Pacific region.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Growth Marketing Associate will report directly to the company's leadership team

Work Arrangement: Fully remote, with minimal daily oversight and a high degree of autonomy

Growth Opportunities:

• Wearing multiple hats and gaining exposure to various aspects of the business
• Contributing to the company's growth and success in a significant way
• Potential for career advancement as the company expands

ASSUMPTION: The role's growth opportunities are largely dependent on the individual's performance, initiative, and the company's overall growth.

🌍 Location & Work Environment

Office Type: Remote-first (No physical office)

Office Location(s): India (Remote)

Geographic Context:

• India has a large and diverse market for SMEs, offering ample opportunities for growth and impact
• The remote work arrangement allows for a flexible and balanced work-life schedule
• The time zone (IST) enables collaboration with teams and clients across the Asia Pacific region

Work Schedule: Flexible, with core hours for team collaboration and communication

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the leadership team

Key Assessment Areas:

• Marketing skills and experience
• Problem-solving and critical thinking
• Communication and collaboration skills
• Cultural fit and alignment with the company's mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of SMEVentures' mission and how your skills align with their goals
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills

ATS Keywords: Marketing Automation, Content Management, Campaign Management, Project Management, AI, Entrepreneurial Drive, Independence, Technical Learning, End-to-End Project Execution, Marketing Experience, Problem-Solving Skills, Remote Communication

ASSUMPTION: The application process may evolve based on the company's needs and the number of applicants.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• AI tools for content creation and marketing optimization
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics)

ASSUMPTION: The tools and technologies used may evolve as the company grows and adopts new solutions.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Self-motivated and independent
• Adaptable and flexible
• Results-driven and focused on impact

Self-Assessment Questions:

• Do you thrive in a remote, autonomous work environment with minimal daily oversight?
• Are you comfortable navigating ambiguity and managing multiple projects simultaneously?
• Do you have a strong desire to learn and apply new technologies, particularly AI tools?

ASSUMPTION: SMEVentures values candidates who are self-starters, adaptable, and eager to make an impact in a lean, remote-first environment.

⚠️ Potential Challenges

• Working independently with minimal daily oversight may be challenging for some individuals
• Managing multiple projects and priorities simultaneously may require strong time management and organizational skills
• Keeping up with the company's growth and evolving needs may necessitate continuous learning and adaptation
• The remote work environment may present unique communication and collaboration challenges

ASSUMPTION: These challenges can be overcome with strong self-motivation, effective communication, and a focus on results.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position offers a high degree of autonomy and independence, with minimal daily oversight
• The role requires a strong entrepreneurial spirit and the ability to thrive in a lean, remote-first environment
• Career growth opportunities are largely dependent on the individual's performance and initiative, as well as the company's overall growth

ASSUMPTION: This role is well-suited for candidates seeking a unique, entrepreneurial marketing experience with significant growth potential.

📝 Sample Projects

• Developing and executing a content marketing strategy to engage business owners and aspiring entrepreneurs
• Designing and implementing automated marketing campaigns to generate warm leads and nurture existing contacts
• Managing and optimizing the marketing technology stack to improve campaign performance and analytics

ASSUMPTION: These sample projects are illustrative and may evolve based on the company's growth and the individual's skills and interests.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the most significant challenges facing the company, and how can this role address them?
• How does the company support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company foster a collaborative and inclusive work environment in a remote-first setting?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and engagement with the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.