🔹 Job Title: Growth Marketing Associate, Influencer Partnerships
🔹 Company: DraftKings Inc.
🔹 Location: Boston, MA (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with remote flexibility
Key aspects of this role include:
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to thrive in a fast-paced environment. Familiarity with influencer marketing, digital platforms, and campaign tracking tools is essential.
✅ Plan, launch, and manage influencer campaigns end-to-end, ensuring all operational tasks are executed with precision and deadlines are met.
✅ Support and execute media strategies with leading influencers across Social platforms to drive efficient KPIs for DraftKings products.
✅ Develop and manage creative briefs and campaign materials for influencer partners, guiding content through legal and compliance approvals and ensuring all deliverables meet brand and Responsible Gaming standards before launch.
✅ Maintain up-to-date influencer offer information, including terms, links, and promo code creation for each partner.
✅ Serve as a central stakeholder for the sports calendar as well as iGaming and Lottery seasonal launches, aligning all parties to ensure timely delivery of marketing assets and campaign execution.
✅ Work closely and cross-functionally with teams including Integrated Marketing, QA, Legal, Creative Ops, Paid Social, Brand Marketing, Ad Sales, and Audio to ensure seamless campaign execution, compliance, and synergy across departments.
✅ Monitor, analyze, and report on campaign performance for cross-functional stakeholders, collaborating with Marketing Analytics to deliver actionable insights and provide timely updates that drive ongoing optimization and alignment with brand standards.
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and collaboration. Strong communication skills and the ability to work effectively with various teams are crucial for success.
Education: Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
Experience: 1+ years of experience in influencer marketing, growth marketing, or digital marketing operations (agency or in-house experience a plus).
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the gaming or sports betting industry may be beneficial but is not required. Familiarity with additional languages could be an asset for working with international influencers.
Salary Range: 58,400.00 USD - 73,000.00 USD per year, plus bonus, equity, and benefits as applicable. The provided range is determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Benefits:
Working Hours: Full-time position with a standard workweek of 40 hours. Flexible remote work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on the information given in the job description. Actual compensation may vary based on the factors mentioned and the specific needs of the company.
Industry: DraftKings operates in the mobile gaming apps industry, focusing on fantasy sports, sports betting, and iGaming. The company is publicly traded (NASDAQ: DKNG) and headquartered in Boston, MA, with additional offices in New York, NY, and other locations.
Company Size: DraftKings has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: DraftKings was founded in 2012 and has since grown to become a leading provider of sports and entertainment experiences.
Company Description:
Company Specialties:
Company Website: careers.draftkings.com
ASSUMPTION: DraftKings is a well-established company in the gaming industry, with a strong focus on innovation and growth. The company's size and industry provide ample opportunities for professional development and career advancement.
Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in influencer marketing and growth strategies. It offers opportunities for growth and development within the company.
Reporting Structure: The Growth Marketing Associate, Influencer Partnerships, will report directly to the Manager, Influencer Marketing. They will collaborate with various cross-functional teams, including Integrated Marketing, QA, Legal, Creative Ops, Paid Social, Brand Marketing, Ad Sales, and Audio.
Work Arrangement: This role is primarily on-site, with remote flexibility. The specific work arrangement may vary depending on the needs of the team and the company.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for early-career marketing professionals to gain experience in a fast-paced, dynamic environment. The role's focus on collaboration and cross-functional work provides ample opportunities for learning and growth.
Office Type: DraftKings' offices are modern, collaborative workspaces designed to foster innovation and creativity. The company offers flexible remote work arrangements for many of its roles.
Office Location(s): Boston, MA (with remote flexibility)
Geographic Context:
Work Schedule: This role follows a standard full-time workweek of 40 hours, with flexible remote work arrangements available.
ASSUMPTION: While the role is primarily on-site, the flexible remote work arrangement allows for a better work-life balance and the opportunity to work from home when needed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Influencer Marketing, Growth Marketing, Campaign Management, Content Creation, Legal Compliance, Collaboration, Analytical Skills, Social Media, Project Management, Communication, Proactive Mindset, Innovation, Continuous Improvement, Campaign Tracking, Reporting
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's marketing experience, skills, and cultural fit. Preparation and research will be essential for success.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: DraftKings values a winning attitude, integrity, collaboration, innovation, and hustle. Candidates who align with these values and are comfortable working in a fast-paced, collaborative environment will likely find success at the company.
ASSUMPTION: These challenges are inherent to the role and the gaming industry. Successful candidates will be able to manage their time effectively, maintain attention to detail, and adapt to change.
ASSUMPTION: While this role shares similarities with other influencer marketing or growth marketing positions, its focus on influencer partnerships and campaign management sets it apart. The gaming industry's unique challenges and rewards provide additional context for understanding the role.
ASSUMPTION: These sample projects illustrate the key responsibilities and skills required for success in this role. Candidates should be prepared to discuss their experience with similar projects during the interview process.
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company. They also provide valuable insights into the company's culture and work environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.