📌 Core Information
🔹 Job Title: Growth Marketing Associate
🔹 Company: AYTM
🔹 Location: Anywhere in the USA (Remote)
🔹 Job Type: Remote (Full-time)
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving community growth and engagement for Paid Viewpoint through innovative marketing strategies
- Collaborating cross-functionally with product, operations, and business intelligence teams
- Conducting market research and competitive analysis to identify trends and opportunities
- Optimizing marketing efforts through experimentation and data analysis
- Leading social media marketing strategies and influencer partnerships
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead of industry trends.
📋 Key Responsibilities
✅ Develop and execute comprehensive growth marketing strategies to drive community growth and engagement
✅ Utilize data-driven insights and analytics to identify opportunities for growth and optimize campaign performance
✅ Collaborate with cross-functional teams to develop and implement growth marketing initiatives that align with company goals
✅ Conduct market research and competitive analysis to identify trends, opportunities, and best practices in user acquisition and engagement
✅ Drive experimentation and A/B testing across marketing channels to optimize campaign performance and identify scalable growth opportunities
✅ Lead the development and execution of social media marketing strategies, including content creation, community engagement, and influencer partnerships
✅ Monitor and analyze key performance indicators (KPIs) related to user acquisition, engagement, and revenue, providing regular reports and insights to senior leadership
✅ Stay abreast of industry trends, emerging technologies, and best practices in growth marketing and online survey communities, continuously seeking opportunities for innovation and improvement
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, with a strong focus on results and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
Experience: 2+ years of experience in influencer marketing, affiliate partnership marketing, digital marketing, or related roles, with a proven track record of driving user acquisition and revenue growth in a fast-paced, data-driven environment
Required Skills:
- Strong analytical skills with proficiency in data analysis tools and platforms, such as Google Analytics, Tableau, or similar
- Creative mindset with a passion for experimentation and a willingness to take calculated risks to drive results
- Experience in social media marketing, influencer marketing, and community engagement, with a deep understanding of best practices and trends in these areas
- Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels
- Results-oriented mindset with a focus on driving measurable outcomes and achieving business objectives
Preferred Skills:
- Experience working in the online survey industry or with consumer brands
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's location.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-level marketing role in the USA)
Benefits:
- Unlimited, responsible PTO
- Affordable insurance with $0 deductible health plans plus dental, vision, and more
- 401k retirement account with automatic company contributions
- Dependent care pre-tax benefit account
- Professional development opportunities
- In-home snack allowance
- Cellphone/internet credits
- Equipment and structured onboarding
- Paid volunteer time
Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the USA. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 51-200 employees (Mid-size company with a well-established platform and a focus on growth)
Founded: 2009 (Over 15 years of experience in the market research industry)
Company Description:
- AYTM delivers state-of-the-art insights automation technology and expert guidance to provide answers for today's clients while evolving a platform that supports tomorrow's curious minds
- The company helps clients connect to a community of people, optimize their products, positioning, and concepts, and get from idea to market faster through its agile consumer insights platform
- AYTM empowers researchers to conduct sophisticated research with a click of a button, cutting down the time to insights from days or weeks to hours
Company Specialties:
- DIY Online Market Research
- Innovative Research Platform
- Advanced Analytics/Reporting
- Market Research Professional Services
- Market Research Automation
- Global Consumer Panel
- Survey Editor
Company Website: http://aytm.com
ASSUMPTION: AYTM's focus on innovation, data-driven insights, and continuous improvement makes it an attractive place for growth-minded marketing professionals.
📊 Role Analysis
Career Level: Mid-level (Growth Marketing Associate)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Remote (Solely) with a flexible work schedule and unlimited, responsible PTO
Growth Opportunities:
- Potential career progression to Senior Growth Marketing Manager or similar roles as the company and team grow
- Opportunities to gain experience in various aspects of marketing, including social media, influencer partnerships, and data analysis
- Chance to work with a diverse range of teams and stakeholders, expanding professional networks and skillsets
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and advance their career in the process.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Mt. Laurel, New Jersey (Headquarters, but not required for this role)
Geographic Context:
- The USA is a large and diverse market with a wide range of consumer behaviors and preferences
- AYTM's remote work policy allows employees to work from anywhere in the USA, providing flexibility and convenience
- The company's headquarters in Mt. Laurel, New Jersey, offers a suburban environment with easy access to major cities and transportation networks
Work Schedule: Full-time (40 hours per week) with flexible hours and a remote work arrangement
ASSUMPTION: AYTM's remote work policy allows employees to balance their personal and professional lives more effectively, while still maintaining a strong connection to the company and its mission.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and relevant team members
- Final interview with the Head of Marketing or a similar position
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Creative problem-solving and strategic thinking
- Social media and influencer marketing expertise
- Communication and leadership skills
- Adaptability and resilience in a fast-paced, remote work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your data-driven approach to marketing and provide specific examples of your achievements in previous roles
- Demonstrate your understanding of AYTM's platform and its unique value proposition in your application materials
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company
ATS Keywords: Growth Marketing, Data Analysis, Social Media Marketing, Influencer Marketing, Community Engagement, Campaign Performance, Market Research, A/B Testing, Creative Mindset, Collaboration, Communication Skills, Leadership Skills, User Acquisition, Engagement Strategies, Experimentation, Analytical Skills
ASSUMPTION: AYTM's hiring process is designed to assess candidates' skills and cultural fit, with a strong emphasis on data-driven decision making and continuous learning.
🛠️ Tools & Technologies
- Google Analytics
- Tableau
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Influencer marketing platforms (e.g., Grin, Upfluence)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in a range of marketing tools and technologies, with a focus on data analysis and social media marketing platforms.
👔 Cultural Fit Considerations
Company Values:
- Empower curiosity and advance insights
- Put clients first and deliver exceptional experiences
- Collaborate and innovate together
- Embrace continuous learning and improvement
- Foster a diverse, inclusive, and respectful work environment
Work Style:
- Data-driven and results-oriented
- Creative and innovative
- Collaborative and team-focused
- Adaptable and resilient
- Continuously learning and improving
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and emerging technologies in growth marketing?
- Can you provide an example of a time when you successfully optimized a marketing campaign using data-driven insights?
- How do you approach building and maintaining relationships with influencers and brand ambassadors?
- How do you balance creativity and data-driven decision making in your marketing strategies?
- How do you prioritize and manage your time and workload in a remote work environment?
ASSUMPTION: AYTM's company culture values data-driven decision making, continuous learning, and collaboration, making it an attractive fit for marketing professionals with a strong focus on results and innovation.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the fast-paced nature of the online survey industry and consumer behavior trends
- Balancing the need for data-driven decision making with the need for creativity and innovation in marketing strategies
- Working remotely and maintaining a strong connection to the company and its mission
- Managing relationships with influencers, content creators, and brand ambassadors effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven approach to marketing, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth marketing strategies and data-driven decision making
- AYTM's platform and unique value proposition set it apart from other market research companies, offering a more innovative and agile approach to consumer insights
- Career progression in this role may differ from more traditional marketing paths, with opportunities to specialize in growth marketing and data analysis
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, data analysis, and innovation in the market research industry.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing campaign to drive user acquisition and engagement for Paid Viewpoint
- Conducting market research and competitive analysis to identify trends and opportunities in the online survey industry
- Optimizing the Paid Viewpoint website to improve user experience and drive conversions
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Growth Marketing Associate may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Paid Viewpoint community, and how can this role address them?
- How does AYTM support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AYTM measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within AYTM?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your previous marketing campaigns and their results, if applicable
- Research AYTM's platform and unique value proposition, and be prepared to discuss how your skills and experiences align with the company's mission and goals
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
