I

Growth Marketing Campaigns Manager

IFS
Full-time
On-site
Itasca, Illinois, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketing Campaigns Manager

πŸ”Ή Company: IFS

πŸ”Ή Location: Itasca, Illinois, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (EST zone required)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing regional marketing plans based on local market needs
  • Supporting global campaigns and scaling successful regional campaigns globally
  • Engaging with sales teams, customers, and partners to understand market trends and needs
  • Monitoring and analyzing marketing performance, providing regular reports, and optimizing programs
  • Managing regional marketing budgets and recommending allocations

ASSUMPTION: This role requires strong project management, data-driven decision-making, and excellent communication skills to align stakeholders and prioritize effectively. The successful candidate will have a proven track record in regional or field marketing support, preferably with B2B technology companies.

πŸ“‹ Key Responsibilities

βœ… Develop the annual regional marketing plan, tying in new business campaigns as well as centrally-supported SEA, SEO, web, PR, communications, and brand awareness activities

βœ… Own the development of regional new business campaigns (multi-touch & multi-channel)

βœ… Work with central functions like Performance Marketing, PR, Event Management, Social Media Management to execute campaigns

βœ… Manage regional marketing budgets and recommend allocations

βœ… Scale successful regional campaigns globally

βœ… Engage with business development, sales teams, partners, and customers in your region to understand market trends and needs

βœ… Monitor and analyze the performance of marketing activities, provide regular reports, identify insights, and use those insights to optimize programs

βœ… Attend sales meetings to be fully aligned with GTM and regional market insights

βœ… On a daily basis, monitor incoming leads and MQLs for your region, ensuring they have accurate data and that sales has what it needs for fast follow-up

βœ… Partner with the Global Events Specialist on regional event execution and regionalize global event plans

βœ… Develop content as needed to fill campaign gaps

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the company's needs and the successful candidate's skills and experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5 years of direct experience providing regional or field marketing support, preferably with B2B technology companies

Required Skills:

  • Project Management
  • Campaign Strategy & Planning
  • Performance Analysis
  • Initiative (or Work Autonomously)
  • Willingness to travel as needed

Preferred Skills:

  • Fluency in additional languages
  • Experience with marketing automation tools
  • Knowledge of the asset management industry

ASSUMPTION: While the job listing does not explicitly state preferred qualifications, the role may benefit from candidates with additional language skills, experience with marketing automation tools, and knowledge of the asset management industry.

πŸ’° Compensation & Benefits

Salary Range: $75,000 to $100,000 plus 5% bonus potential

Benefits:

  • Flexible paid time off, including sick and holiday
  • Medical, dental, & vision insurance
  • 401K with Company contribution
  • Flexible spending accounts
  • Life insurance and disability benefits
  • Tuition assistance
  • Community involvement and volunteering events

Working Hours: Full-time, with flexibility for the right candidate

ASSUMPTION: The salary range provided is based on the job listing. However, the actual salary may vary depending on the candidate's experience, skills, and the company's internal equity.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically Enterprise Asset Management (EAM) SaaS solutions

Company Size: Medium to large (5,001-10,000 employees)

Founded: 1983

Company Description:

  • IFS is a leading global provider of enterprise software for hardcore businesses that service, power, and protect our planet
  • The company offers Industrial AI and enterprise software solutions, including Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), Supply Chain Management (SCM), Information Technology Service Management (ITSM), and Field Service Management (FSM)
  • IFS was founded in 1983 and has grown into a global leader with over 7,000 employees in 80 countries

Company Specialties:

  • Enterprise Resource Planning (ERP)
  • Business Software Solutions
  • Enterprise Asset Management (EAM)
  • Enterprise Project Management (EPM)
  • Field Service Management (FSM)
  • Supply Chain Management (SCM)
  • Enterprise Service Management (ESM)

Company Website: ifs.com

ASSUMPTION: IFS is a well-established company with a strong reputation in the enterprise software industry. The company's size and global presence provide opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid to senior-level marketing role

Reporting Structure: The role reports to the Head of Global Campaigns and works closely with sales teams, customers, and partners in the region

Work Arrangement: On-site, with a requirement to be located in the EST zone

Growth Opportunities:

  • Potential to scale successful regional campaigns globally
  • Opportunities to work with various teams, including Performance Marketing, PR, Event Management, and Social Media Management
  • Possibility to attend sales meetings and gain insights into the company's go-to-market strategy

ASSUMPTION: This role offers growth opportunities through working with different teams, scaling campaigns, and gaining insights into the company's go-to-market strategy.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Itasca, Illinois, United States

Geographic Context:

  • The office is located in Itasca, Illinois, a suburb of Chicago
  • The region has a humid continental climate, with warm summers and cold winters
  • The area offers a mix of urban and suburban living, with access to cultural attractions, outdoor recreation, and a strong job market

Work Schedule: Full-time, with flexibility for the right candidate

ASSUMPTION: The office location in Itasca, Illinois, offers a suburban work environment with access to urban amenities. The work schedule is full-time, with the potential for flexibility for the right candidate.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • In-person or virtual interview with the team
  • Final interview with senior leadership

Key Assessment Areas:

  • Marketing strategy and planning
  • Campaign execution and management
  • Data analysis and reporting
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the asset management industry and IFS's products and services
  • Showcase your ability to develop and execute regional marketing plans and support global campaigns

ATS Keywords: Regional Marketing, Campaign Management, Marketing Strategy, Performance Analysis, B2B Marketing, Technology Marketing

ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's marketing strategy, campaign execution, data analysis, and communication skills. Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
  • CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack. However, the listed tools are common in marketing roles and can be expected to be used in this position.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Agility
  • Trust

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have experience developing and executing regional marketing plans?
  • Are you comfortable working with data and using it to inform marketing strategies?
  • Can you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: IFS values customer-centricity, agility, and trust. Candidates should assess their fit with these values and the company's collaborative, data-driven, and adaptable work style.

⚠️ Potential Challenges

  • The role requires a significant amount of travel, which may be challenging for some candidates
  • The successful candidate will need to manage multiple stakeholders, including sales teams, customers, and partners, which can be complex and time-consuming
  • The role may require working with tight deadlines and managing multiple campaigns simultaneously
  • The company's global presence may result in time zone differences and the need to collaborate with teams across different regions

ASSUMPTION: The potential challenges of this role include frequent travel, managing multiple stakeholders, tight deadlines, and working with global teams across different time zones.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing roles in its focus on regional marketing plans and supporting global campaigns
  • Compared to other marketing roles, this position may require more travel and stakeholder management
  • Career progression in this role may involve moving into a global marketing leadership position or specializing in a specific industry or product line

ASSUMPTION: This role is unique in its focus on regional marketing plans and supporting global campaigns. Compared to other marketing roles, it may require more travel and stakeholder management. Career progression in this role may involve moving into a global marketing leadership position or specializing in a specific industry or product line.

πŸ“ Sample Projects

  • Developing and executing a regional marketing plan for a new product launch
  • Scaling a successful regional campaign globally and measuring its impact
  • Partnering with the Global Events Specialist to regionalize global event plans and execute regional events

ASSUMPTION: The sample projects listed above are based on the responsibilities and qualifications outlined in the job description. However, the specific projects the successful candidate will work on may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the company's go-to-market strategy and how this role fits into it?
  • How does the company support regional marketing teams and ensure alignment with global campaigns?
  • What opportunities are there for professional development and growth within the marketing team?
  • How does the company measure the success of regional marketing campaigns, and what metrics are most important?
  • What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: The key questions to ask during the interview focus on the company's go-to-market strategy, regional marketing support, professional development opportunities, campaign success metrics, and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of regional marketing plans or campaigns you have developed and executed
  • Research IFS's products and services and be ready to discuss how your marketing background aligns with the company's offerings
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.