📌 Core Information
🔹 Job Title: Growth Marketing Channel Manager
🔹 Company: Eko Health
🔹 Location: Emeryville, California
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Spearheading the launch, testing, and optimization of new marketing channels
- Driving top- and mid-funnel growth across healthcare professional and patient audiences
- Collaborating cross-functionally with other teams to ensure a seamless customer experience
- Staying updated on marketing trends to identify untapped opportunities
ASSUMPTION: This role requires a strategic and execution-focused marketer who's comfortable building from the ground up and exploring new channels.
📋 Key Responsibilities
✅ Lead the ideation, launch, and scaling of new marketing channels to drive top- and mid-funnel growth
✅ Develop and execute campaign strategies for direct response channels
✅ Own the full lifecycle of new channel programs, from research and planning to implementation, optimization, and reporting
✅ Establish performance goals, KPIs, and tracking frameworks for each channel to evaluate ROI and scalability
✅ Partner with content, creative, ecommerce, and analytics teams to build compelling messaging, assets, and journeys tailored to each channel
✅ Manage third-party vendors, influencers, agencies, and media partners as needed to execute campaigns
✅ Collaborate cross-functionally with other channel managers, ecommerce, customer care, and business intelligence teams to align on messaging and ensure a seamless customer experience
✅ Stay on the forefront of marketing trends to identify untapped opportunities and emerging technologies that can drive growth
✅ Develop test-and-learn roadmaps, manage budgets, and prioritize channel investments based on data-driven insights
✅ Contribute to Eko’s broader marketing strategy by sharing learnings and helping shape the future of full-funnel acquisition
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field
Experience: 3+ years of experience in growth marketing, digital marketing, or channel development roles focusing on performance and experimentation
Required Skills:
- Proven success launching and scaling new customer acquisition channels from scratch
- Experience managing social, programmatic, affiliate, podcast, and/or influencer marketing campaigns with at least $150k monthly spend
- Experience measuring and reporting on full-funnel campaign success through insights with an emphasis on ROAS
- Strong analytical skills with the ability to use data to make decisions, optimize campaigns, and measure performance across channels
- Excellent communication, collaboration, and project management skills
Preferred Skills:
- Familiarity with digital health, medtech, or DTC healthcare audiences
- Experience working with compliance in regulated industries such as healthcare or medical devices
ASSUMPTION: While not explicitly stated, proficiency in English is assumed for this role due to the nature of the work and the company's location.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Paid-time off
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Work from home equipment stipend
- Flexible schedules
- Wellness programs (Wellness Wednesdays, Time off)
- Wellness perks (Headspace, Ginger, Aaptiv, Physera)
- Learning and Development stipend
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Channel Manager role in the San Francisco Bay Area, where the company is headquartered.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, specifically focused on digital health and AI technology for heart and lung disease detection
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2013, with a history of innovation and growth in the digital health space
Company Description:
- Eko Health is a leader in AI technology for heart and lung disease detection
- The company's FDA-cleared platform is used by tens of thousands of clinicians treating millions of patients around the world
- Eko Health is headquartered in Oakland, California, with investments from various venture capital firms and healthcare organizations
Company Specialties:
- Artificial Intelligence
- Machine Learning
- Digital Health
- Telehealth
- Telemedicine
- Stethoscope
- Physical Exam
- Medical Device
- Healthcare Technology
- Cardiovascular Disease
- Heart Disease
- Lung Disease
- SENSORA™
Company Website: https://www.ekosensora.com/
ASSUMPTION: Eko Health is committed to advancing healthcare through innovative technology and has a strong focus on growth and expansion.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Growth Marketing Team, working closely with other channel managers, ecommerce, customer care, and business intelligence teams
Work Arrangement: On-site with remote work flexibility, allowing for a balance between office collaboration and remote productivity
Growth Opportunities:
- As the company continues to grow, there may be opportunities for career advancement within the marketing department or other areas of the business
- This role offers the chance to gain experience in a variety of marketing channels and develop skills in channel management, campaign optimization, and data analysis
- Working for a mission-driven company focused on improving healthcare outcomes can provide a sense of purpose and personal growth
ASSUMPTION: Eko Health values employee growth and development, providing opportunities for professional advancement and skill-building.
🌍 Location & Work Environment
Office Type: On-site with remote work flexibility, allowing for a blend of in-office collaboration and remote productivity
Office Location(s): 2100 Powell St, Suite 300, Emeryville, California 94608, US
Geographic Context:
- Emeryville is a city in California, located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The Bay Area is known for its vibrant tech industry, diverse culture, and numerous outdoor activities
- The company's headquarters in Emeryville provides easy access to San Francisco, Oakland, and other nearby cities
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The work environment at Eko Health is collaborative, mission-driven, and focused on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Marketing channel expertise and experience
- Data analysis and campaign optimization skills
- Communication and collaboration abilities
- Alignment with Eko Health's mission and values
Application Tips:
- Highlight relevant marketing channel experience and success stories in your resume
- Tailor your cover letter to demonstrate your understanding of Eko Health's mission and how your skills align with the role
- Prepare for interview questions focused on channel management, campaign optimization, and data analysis
ATS Keywords: Growth Marketing, Digital Marketing, Channel Development, Customer Acquisition, Campaign Management, Analytical Skills, Creative Mindset, Project Management, Collaboration, Compliance Knowledge, Web Analytics, Marketing Platforms, Performance Measurement, Testing And Experimentation, Budget Management, Communication Skills
ASSUMPTION: Eko Health's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Looker
- Meta Ads
- Klaviyo
- StackAdapt
- Trade Desk
ASSUMPTION: The tools and technologies listed are commonly used in growth marketing roles and may vary based on the company's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Eko Health is committed to improving healthcare outcomes through innovative technology
- Collaborative: The company values cross-functional collaboration and teamwork to drive success
- Data-driven: Eko Health uses data to inform decision-making and optimize performance
Work Style:
- Strategic: This role requires a strategic mindset to identify and capitalize on new marketing opportunities
- Analytical: Strong data analysis skills are essential for campaign optimization and performance measurement
- Collaborative: Effective communication and collaboration are crucial for working with cross-functional teams
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data to make informed decisions and optimize performance?
- Do you have experience managing multiple marketing channels and campaigns simultaneously?
ASSUMPTION: Eko Health values employees who are mission-driven, data-driven, and collaborative, with a strategic mindset and strong analytical skills.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills and time management
- Working in a regulated industry such as healthcare may involve additional compliance considerations and restrictions
- Balancing remote work and on-site collaboration may present unique challenges and require adaptability
- Keeping up with emerging marketing trends and technologies may require continuous learning and professional development
ASSUMPTION: These potential challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on channel management and optimization, requiring a unique blend of strategic and analytical skills
- Compared to other growth marketing roles, this position may involve more direct response channels and less focus on brand awareness
- Career progression in this role may involve moving into a senior channel manager or marketing director position, with the opportunity to specialize in specific channels or oversee a broader marketing function
ASSUMPTION: This role offers a unique blend of strategic and analytical responsibilities, with opportunities for career growth and specialization within the marketing function.
📝 Sample Projects
- Developing and executing a podcast advertising campaign to drive awareness and acquisition among healthcare professionals
- Launching and optimizing an influencer marketing program to reach patient audiences and drive engagement
- Conducting market research and analysis to identify emerging marketing channels and opportunities
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the importance of cross-functional collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing department?
- How does Eko Health approach compliance and regulatory considerations in marketing campaigns?
- What are the most significant challenges facing the Growth Marketing team in the next 6-12 months, and how can this role contribute to addressing them?
- How does Eko Health support the professional development and growth of its employees?
- What is the company's long-term vision for growth and expansion, and how does this role fit into that strategy?
ASSUMPTION: These interview questions are designed to assess the company's culture, growth prospects, and opportunities for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing channel experience and skills
- Write a cover letter that demonstrates your understanding of Eko Health's mission and how your skills align with the role
- Prepare for interview questions focused on channel management, campaign optimization, and data analysis
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
