📌 Core Information
🔹 Job Title: Growth Marketing, CRM Intern
🔹 Company: HelloFresh
🔹 Location: New York, NY, United States
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Growth team in driving customer acquisition and retention strategies across North America.
- Assisting with ongoing initiatives spanning performance marketing, lifecycle campaigns, landing page optimization, and growth analytics.
- Conducting competitor and market research to identify new growth opportunities.
- Collaborating cross-functionally with teams such as Brand, Creative, BI, and Product to support growth campaigns and identify opportunities for optimization.
ASSUMPTION: This role is designed for an ambitious undergraduate who's eager to learn, contribute meaningfully to real business impact, and gain exposure to working in a fast-paced growth organization at a global brand.
📋 Key Responsibilities
✅ Supporting key strategic projects for the Growth team across paid media, CRM, web, and analytics.
✅ Conducting competitor and market research to identify new growth opportunities.
✅ Assisting with building campaign briefs and pulling weekly performance insights using tools like Google Sheets, Looker, and internal dashboards.
✅ Helping track, QA, and report on experiments—ranging from A/B tests on creative and landing pages to new lifecycle flows.
✅ Collaborating cross-functionally with teams such as Brand, Creative, BI, and Product to support growth campaigns and identify opportunities for optimization.
✅ Attending team meetings and participating in brainstorms, retrospectives, and performance reviews with the Growth team.
✅ Preparing presentations and summaries for leadership, contributing to weekly and monthly business updates.
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and cross-functional collaboration to drive growth initiatives.
🎯 Required Qualifications
Education: Current enrollment in an undergraduate program, ideally pursuing a degree in Marketing, Business, Economics, Data Science, or a related field.
Experience: No prior internship experience is required, but it is a plus.
Required Skills:
- Passion for growth marketing and curiosity about how marketing, product, and data come together to scale businesses.
- Self-starter who’s excited to learn and contribute in a fast-paced environment.
- Analytical and detail-oriented, with strong problem-solving skills.
- Organized and able to manage multiple tasks and priorities effectively.
- Proficient in Excel or Google Sheets (experience with SQL or analytics tools is a plus but not required).
- Comfortable working independently and as part of a collaborative team.
- Clear and concise in communication—both written and verbal.
Preferred Skills:
- Previous internship experience in marketing, growth, or a related field.
- Familiarity with SQL, analytics tools, or other relevant software.
ASSUMPTION: This role requires a strong academic track record and demonstrated interest in growth, digital marketing, or analytics.
💰 Compensation & Benefits
Salary Range: $25 USD per hour (New York Pay Range)
Benefits:
- Flexible working arrangements.
- Discounts on HelloFresh boxes.
- Health and well-being programs.
- Learning and development programs.
Working Hours: Full-time, Monday through Friday, with a hybrid work schedule.
ASSUMPTION: The salary range provided is specific to the New York location and may vary for other locations. Benefits are subject to change and may vary based on the employee's location and position.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on delivering fresh, organic ingredients and balanced recipes to customers worldwide.
Company Size: HelloFresh is a large company with over 10,000 employees, offering a dynamic and diverse work environment.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including the United States, Canada, Australia, and several European nations.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainable practices.
- HelloFresh Group consists of six brands that cater to various customer preferences and dietary needs.
Company Specialties:
- Sourcing fresh and organic ingredients.
- Creating tasty and balanced recipes.
- Delivering always for free.
- Valuing customers' feedback.
- Striving to maintain an inclusive environment.
Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg
ASSUMPTION: HelloFresh is a well-established company with a strong focus on innovation, sustainability, and customer satisfaction.
📊 Role Analysis
Career Level: This internship is an entry-level position designed for undergraduate students seeking to gain practical experience in growth marketing.
Reporting Structure: The Growth Intern will report directly to the VP of Growth and work closely with the broader Growth team.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The intern will be expected to work on-site in New York, NY, for a full-time schedule, Monday through Friday, during the summer.
Growth Opportunities:
- Exposure to real-world growth marketing projects and strategies.
- Collaboration with cross-functional teams to gain a holistic understanding of the business.
- Potential for full-time employment after the internship, depending on performance and business needs.
ASSUMPTION: This internship offers a unique opportunity for undergraduate students to gain hands-on experience in growth marketing and contribute to the success of a global brand.
🌍 Location & Work Environment
Office Type: HelloFresh's New York office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 28 Liberty St, New York, NY 10005, US
Geographic Context:
- New York City is a vibrant, multicultural metropolis with a thriving food scene and numerous attractions.
- The city offers a wide range of culinary, cultural, and entertainment options for residents and visitors alike.
- New York is a major hub for the food and technology industries, providing ample opportunities for networking and professional growth.
Work Schedule: The intern will be expected to work a full-time schedule, Monday through Friday, during the summer.
ASSUMPTION: The New York office provides a dynamic and engaging work environment that encourages collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the HelloFresh careers portal.
- Phone or video screen with the hiring manager or a member of the HR team.
- In-depth interview with the VP of Growth and other members of the Growth team.
- Final decision and offer extension.
Key Assessment Areas:
- Problem-solving skills and analytical thinking.
- Communication and collaboration abilities.
- Cultural fit and alignment with HelloFresh's values.
- Enthusiasm for learning and growth.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Demonstrate your passion for growth marketing and your eagerness to learn and contribute.
- Showcase your problem-solving skills and analytical thinking through relevant examples or projects.
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and HelloFresh's growth strategies.
ATS Keywords: Growth Marketing, CRM, Customer Acquisition, Retention Strategies, Performance Marketing, Lifecycle Campaigns, Landing Page Optimization, Growth Analytics, Market Research, Campaign Briefs, Data Analysis, Collaboration, Communication, Problem Solving, Organization, Self-Starter, Detail-Oriented
ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to manage and streamline the application process. Including relevant keywords in your resume and cover letter can help ensure that your application is properly screened and considered.
🛠️ Tools & Technologies
- Google Sheets
- Looker
- Internal dashboards
- SQL (a plus but not required)
- Other relevant analytics tools
ASSUMPTION: Familiarity with these tools is not required but can be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We change the way people eat - forever.
- We value diversity and strive to maintain an inclusive environment.
- We are passionate about growth and continuous improvement.
Work Style:
- Collaborative and team-oriented.
- Data-driven and analytical.
- Adaptable and open to feedback.
Self-Assessment Questions:
- How do you align with HelloFresh's mission to change the way people eat, forever?
- How comfortable are you working in a fast-paced, collaborative environment?
- How do you approach learning and growth in a new role?
ASSUMPTION: HelloFresh values diversity, inclusion, and collaboration, and seeks candidates who share these values and are eager to contribute to the company's mission.
⚠️ Potential Challenges
- The fast-paced nature of the role may require quick adaptation and multitasking.
- The role may involve working with large datasets and complex analytics tools, which can be challenging for those without prior experience.
- The intern may need to balance multiple projects and priorities, requiring strong organizational skills and time management.
- The role may require occasional weekend or evening work to support campaign launches or other time-sensitive projects.
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role focuses specifically on growth marketing and customer acquisition strategies.
- This role offers exposure to a wide range of growth marketing initiatives and the opportunity to work with cross-functional teams.
- This internship can serve as a stepping stone to a full-time career in growth marketing or a related field.
ASSUMPTION: This role offers unique opportunities for growth and learning, setting it apart from other marketing internships.
📝 Sample Projects
- Conducting market research to identify new growth opportunities for HelloFresh's North American market.
- Assisting with the optimization of landing pages and campaign briefs to improve conversion rates and customer acquisition costs.
- Analyzing customer data to identify trends and patterns, and developing targeted lifecycle campaigns to improve customer retention.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Growth Intern may be involved in during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Growth team collaborate with other departments, such as Brand, Creative, and Product?
- What opportunities are there for professional development and growth within the Growth team and HelloFresh more broadly?
- How does HelloFresh approach sustainability and responsible sourcing in its ingredient selection and meal kit production processes?
- What is the typical career path for a Growth Intern, and what opportunities might be available after the completion of the internship?
ASSUMPTION: These questions can help applicants better understand the role's responsibilities, the team's dynamics, and HelloFresh's growth strategies and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HelloFresh careers portal.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and HelloFresh's growth strategies.
- Follow up with the hiring manager or HR team after your interview to express your enthusiasm for the role and reiterate your qualifications.
- If you are offered the position, respond promptly with a decision and any questions or concerns you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
