Growth Marketing & CRM Specialist at JoomPro

📌 Core Information

🔹 Job Title: Growth Marketing & CRM Specialist at JoomPro

🔹 Company: Joom

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B digital marketing campaigns to drive lead generation and retention
• Collaborating with sales teams to improve outbound strategies and client retention
• Analyzing customer data to create targeted marketing campaigns and optimize performance
• Designing and refining HubSpot workflows to nurture leads through the sales funnel
• Creating persuasive copy for various communication channels and collaborating on content initiatives

ASSUMPTION: This role requires a proactive and collaborative individual with a strong background in B2B marketing and proficiency in HubSpot. The ideal candidate will have experience working with sales teams and a data-driven approach to marketing.

📋 Key Responsibilities

✅ Design and refine HubSpot workflows to nurture leads and drive retention metrics

✅ Analyze customer data to create and coordinate successful activation and retention marketing campaigns

✅ Develop persuasive copy for different communication channels (email, what’s app, landing pages, etc.)

✅ Collaborate on whitepapers, playbooks, and webinars to drive demand generation

✅ Execute engagement initiatives around trade shows, webinars, and industry events

✅ Optimize campaign performance through A/B testing of emails, landing pages, and ads

✅ Partner with the sales team to improve outbound strategies and drive retention of big clients

ASSUMPTION: The role requires a mix of creative and analytical skills, with a focus on driving results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of hands-on experience in planning, executing, analyzing, and optimizing end-to-end B2B marketing campaigns

Required Skills:

• Proficient in HubSpot (workflow creation, automations, and nurturing flows)
• Strong copywriting skills for digital channels
• Experience interacting and collaborating with sales and outbound teams
• Proactive mindset with a focus on results and innovative problem-solving
• Advanced English

Preferred Skills:

• Background in e-commerce or B2B SaaS industries

ASSUMPTION: While a background in e-commerce or B2B SaaS is not required, it would be beneficial for understanding the specific challenges and opportunities in these industries.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between R$ 7,000 - R$ 10,000 per month in Brazil, based on experience and performance. This estimate is based on market research and industry standards for mid-level marketing roles in São Paulo.

Benefits:

• Compensation package: base salary and performance-based bonuses, CLT employment
• Office-first: flexible hours with a possibility to work remotely 52 days per year, and 30 days of paid annual leave
• Care & Wellbeing: extended health insurance for the employees, their spouses, and children (including dental care), transportation and daily meal allowance, and 100% paid sick leave
• Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia, and China, with opportunities for promotions, professional trainings, and English courses
• Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of teamwork

Working Hours: Full-time position with flexible hours and a hybrid work arrangement (3 office days per week).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance. The benefits package is comprehensive and designed to support employee wellbeing and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Joom is an international group of e-commerce companies focused on creating seamless shopping experiences and B2B wholesale trade solutions.

Company Size: Joom has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Joom was founded in 2016 in Riga, Latvia, and opened its headquarters in Lisbon, Portugal, in 2023.

Company Description:

• Joom offers a global shopping platform, a B2B marketplace for wholesale purchasing, a data platform for marketplace sellers, and a pharmaceutical marketplace in Germany.
• The company operates in multiple countries, including Portugal, Brazil, Latvia, China, and the USA, fostering a diverse and international work environment.
• Joom prioritizes collaboration, innovation, and continuous learning, providing employees with opportunities for professional growth and development.

Company Specialties:

• E-commerce and IT solutions
• B2B wholesale trade
• Data analytics and insights
• Pharmaceutical marketplace

Company Website: joom-group.com

ASSUMPTION: Joom's diverse portfolio of businesses and international presence offer unique opportunities for career growth and exposure to various aspects of the e-commerce industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in B2B marketing campaigns.

Reporting Structure: The Growth Marketing & CRM Specialist will report directly to the Marketing Manager and collaborate closely with the sales team.

Work Arrangement: This is a hybrid role with 3 office days per week, allowing for flexibility and a balance between remote work and in-person collaboration.

Growth Opportunities:

• Working on diverse marketing campaigns across different businesses within the Joom group
• Collaborating with international teams and gaining exposure to global markets
• Developing skills in HubSpot and other marketing tools, as well as honing copywriting and data analysis abilities

ASSUMPTION: This role offers numerous opportunities for professional growth and development, both within the marketing function and across the broader e-commerce industry.

🌍 Location & Work Environment

Office Type: Joom's São Paulo office is a modern and collaborative workspace designed to foster productivity and teamwork.

Office Location(s): Av. Duque de Loulé 110, Lisbon, Portugal; Perses iela 8, Riga, Latvia; Sayat-Nova Avenue 11, Yerevan, Armenia; Skalitzer Straße 104, Berlin, Germany; 21 Rue Glesener, Luxembourg, Luxembourg; 3038 Jintian Road, Shenzhen, China

Geographic Context:

• São Paulo is the largest city in Brazil and a major economic hub, offering a vibrant cultural scene and numerous professional networking opportunities.
• The city has a tropical savanna climate, with warm and humid weather throughout the year.
• São Paulo is known for its diverse food scene, with a wide range of international cuisines available.

Work Schedule: Full-time position with flexible hours and a hybrid work arrangement (3 office days per week).

ASSUMPTION: Working in São Paulo offers a unique blend of cultural experiences, professional opportunities, and a dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Marketing campaign strategy and execution
• HubSpot proficiency and workflow design
• Copywriting skills and creativity
• Data analysis and interpretation
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing campaign experience and HubSpot skills.
• Prepare examples of successful B2B marketing campaigns you've worked on, focusing on strategy, execution, and results.
• Demonstrate your understanding of the Joom group and the specific needs of the Growth Marketing & CRM Specialist role.

ATS Keywords: B2B marketing, HubSpot, campaign strategy, lead generation, retention marketing, copywriting, data analysis, sales collaboration, A/B testing

ASSUMPTION: The application process for this role will prioritize candidates with strong marketing campaign experience, HubSpot proficiency, and a data-driven approach to marketing.

🛠️ Tools & Technologies

• HubSpot (workflow creation, automations, and nurturing flows)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in HubSpot and other relevant marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve common goals
• Innovation: Embracing creativity and continuous learning
• Integrity: Upholding ethical standards and acting with honesty
• Customer-centric: Focusing on customer needs and satisfaction

Work Style:

• Proactive and results-driven
• Data-informed decision-making
• Collaborative and communicative
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a collaborative, international work environment?
• Are you comfortable working with data to inform marketing strategies and measure performance?
• Can you effectively communicate and collaborate with sales teams to drive results?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Joom's company values and work style, with a particular emphasis on collaboration, innovation, and customer-centricity.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
• Working with international teams across different time zones, necessitating effective communication and coordination
• Adapting to a hybrid work arrangement, balancing remote work and in-person collaboration
• Keeping up with the latest marketing trends and tools, requiring continuous learning and professional development

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on B2B marketing and requires proficiency in HubSpot
• Compared to other mid-level marketing roles, this position offers unique opportunities for international collaboration and exposure to diverse e-commerce businesses
• Career progression in this role could lead to senior marketing positions within the Joom group or related industries

ASSUMPTION: This role offers a unique blend of marketing campaign experience, HubSpot proficiency, and international collaboration, setting it apart from other mid-level marketing positions.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive lead generation for JoomPro
• Creating and refining HubSpot workflows to improve client retention and upselling opportunities
• Collaborating with the sales team to create persuasive copy for outbound sales efforts and client communications

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Growth Marketing & CRM Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Joom support the professional growth and development of its marketing employees?
• Can you provide examples of successful marketing campaigns executed by the team, and what made them effective?
• How does Joom measure the success of its marketing efforts, and how will my performance be evaluated?
• What are the most significant challenges facing the marketing team in the next 6-12 months, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's marketing strategies and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing campaign experience and HubSpot skills
• Prepare examples of successful B2B marketing campaigns you've worked on, focusing on strategy, execution, and results
• Demonstrate your understanding of the Joom group and the specific needs of the Growth Marketing & CRM Specialist role
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.