Growth Marketing & CRM Specialist

📌 Core Information

🔹 Job Title: Growth Marketing & CRM Specialist

🔹 Company: Joom

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (office-first with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital campaigns focused on lead generation and nurturing
• Analyzing customer data to create and coordinate successful activation and retention marketing campaigns
• Collaborating with sales teams to improve outbound strategies and drive client retention
• Optimizing campaign performance through A/B testing and data-driven decision making

ASSUMPTION: This role requires a proactive and collaborative mindset, with a focus on results and innovative problem-solving.

📋 Key Responsibilities

✅ Design and refine HubSpot workflows to nurture leads and drive retention metrics

✅ Analyze customer data to create and coordinate successful activation and retention marketing campaigns

✅ Develop persuasive copy for different communication channels (email, WhatsApp, landing pages, etc.)

✅ Collaborate on whitepapers, playbooks, and webinars to drive demand generation

✅ Execute engagement initiatives around trade shows, webinars, and industry events

✅ Optimize campaign performance through A/B testing of emails, landing pages, and ads

✅ Partner with the sales team to improve outbound strategies and drive retention of big clients

ASSUMPTION: This role may require occasional work outside of regular business hours to accommodate time zones and event schedules.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of hands-on experience in planning, executing, analyzing, and optimizing end-to-end B2B marketing campaigns

Required Skills:

• Proficient in HubSpot (workflow creation, automations, and nurturing flows)
• Strong copywriting skills for digital channels
• Experience interacting and collaborating with sales and outbound teams
• Advanced English

Preferred Skills:

• Background in e-commerce or B2B SaaS industries

ASSUMPTION: While not explicitly stated, a basic understanding of CRM systems and marketing automation tools is likely expected for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between R$ 7,000 and R$ 12,000 per month in São Paulo, Brazil, based on experience and performance. This estimate is based on market research and may vary.

Benefits:

• Compensation package: base salary and performance-based bonuses, CLT employment
• Office-first: flexible hours with a possibility to work remotely 52 days per year, and 30 days of paid annual leave
• Care & Wellbeing: extended health insurance for the employees, their spouses, and children (including dental care), transportation and daily meal allowance, and 100% paid sick leave
• Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia, and China, with opportunities for promotions, professional trainings, and English courses
• Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of teamwork

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Joom is an international group of e-commerce companies founded in 2016 in Latvia, operating in the information technology and services industry.

Company Size: Joom has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Joom was founded in 2016 and has since expanded to include multiple businesses and offices across several countries.

Company Description:

• Joom is an international group of e-commerce companies founded in 2016 in Riga, Latvia.
• It consists of several businesses, including Joom Marketplace, a platform for shopping from all over the world; JoomPro, a tech-enabled turnkey solution for B2B importing goods from China; Joom Pulse, a data platform that provides analytics and recommendations for marketplace sellers; and Onfy, a pharmaceutical marketplace in Germany.
• Joom currently has offices in Portugal, Brazil, Latvia, China, and Germany, with its headquarters in Lisbon, Portugal.

Company Specialties:

• eCommerce and IT

Company Website: joom-group.com

ASSUMPTION: Joom's international presence and diverse portfolio of businesses offer unique opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3+ years of experience in B2B marketing campaigns.

Reporting Structure: The Growth Marketing & CRM Specialist will report directly to the Marketing Manager and collaborate closely with the sales team.

Work Arrangement: This role follows an office-first hybrid model, with flexible hours and the possibility to work remotely up to 52 days per year.

Growth Opportunities:

• Promotions within the marketing department or other Joom businesses
• Professional trainings and English courses
• Collaboration with colleagues across different countries and businesses

ASSUMPTION: Joom's international presence and diverse portfolio of businesses offer unique opportunities for growth and learning.

🌍 Location & Work Environment

Office Type: Joom's São Paulo office is a collaborative and dynamic workspace, fostering teamwork and innovation.

Office Location(s): Av. Duque de Loulé 110, Lisbon, Portugal; Perses iela 8, Riga, Latvia; Sayat-Nova Avenue 11, Yerevan, Armenia; Skalitzer Straße 104, Berlin, Germany; 21 Rue Glesener, Luxembourg, Luxembourg; 3038 Jintian Road, Shenzhen, China

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene and diverse culinary experiences.
• The city is known for its dynamic business environment, with a strong focus on technology and innovation.
• São Paulo has a subtropical climate, with mild winters and warm summers.

Work Schedule: The work schedule for this role is typically Monday to Friday, with flexible hours and the possibility to work remotely up to 52 days per year.

ASSUMPTION: The work environment at Joom's São Paulo office is likely to be multicultural and collaborative, reflecting the company's international presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Marketing campaign strategy and execution
• HubSpot proficiency and workflow creation
• Copywriting skills and ability to adapt to different communication channels
• Problem-solving and data-driven decision-making

Application Tips:

• Highlight relevant B2B marketing campaign experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Joom's business and the role's requirements
• Prepare examples of your copywriting work and be ready to discuss them during the interview
• Research Joom's business and competitors to show your initiative and understanding of the market

ATS Keywords: B2B marketing, HubSpot, CRM, lead generation, campaign optimization, sales collaboration, customer data analysis

ASSUMPTION: The interview process may vary based on the specific needs of the hiring manager and the company's current priorities.

🛠️ Tools & Technologies

• HubSpot (workflow creation, automations, and nurturing flows)
• CRM systems (likely Salesforce or HubSpot CRM)
• Marketing automation tools (e.g., Marketo, Pardot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the individual team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Proactive and results-driven
• Data-driven and analytical
• Adaptable and collaborative

Self-Assessment Questions:

• Do you thrive in a dynamic, international work environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Can you adapt your copywriting style to different communication channels and audiences?

ASSUMPTION: Joom's international presence and diverse portfolio of businesses offer unique opportunities for growth and learning, but also require adaptability and cultural sensitivity.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
• Collaborating with international teams across different time zones, which may require flexibility and adaptability
• Keeping up with the latest marketing trends and technologies, as the field is constantly evolving
• Occasional work outside of regular business hours to accommodate time zones and event schedules

ASSUMPTION: These challenges are common in international marketing roles and can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other B2B marketing roles, this position places a stronger emphasis on CRM and lead nurturing, requiring a solid understanding of customer data and marketing automation tools
• In the context of Joom's diverse portfolio of businesses, this role may involve collaborating with multiple teams and businesses, offering unique opportunities for growth and learning
• Career-wise, this role can serve as a stepping stone to more senior marketing positions within Joom or other companies

ASSUMPTION: The specific responsibilities and requirements of this role may vary based on the company's current priorities and the individual team's needs.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive lead generation and nurturing for JoomPro
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with the sales team to improve outbound strategies and drive client retention for Joom Marketplace

ASSUMPTION: These sample projects are based on the responsibilities and requirements listed in the job description and may vary based on the company's current priorities and the individual team's needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for JoomPro, and how will my work contribute to the company's growth?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Joom support the professional development and growth of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
• How does Joom's international presence and diverse portfolio of businesses impact the day-to-day responsibilities of this role?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and learning.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant B2B marketing campaign experience and achievements
• Write a compelling cover letter that demonstrates your understanding of Joom's business and the role's requirements
• Prepare examples of your copywriting work and be ready to discuss them during the interview
• Research Joom's business and competitors to show your initiative and understanding of the market, and follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.