M

Growth Marketing Director

Miratech
Full-time
On-site
Tameside, United Kingdom
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketing Director

πŸ”Ή Company: Miratech

πŸ”Ή Location: Europe, United Kingdom, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic growth marketing leadership
  • Demand generation and digital marketing expertise
  • Analytical mindset and data-driven decision making
  • Team leadership and cross-functional collaboration

ASSUMPTION: This role requires a strategic thinker with a strong background in growth marketing, demand generation, and digital marketing. The ideal candidate will have experience managing teams and collaborating with various departments to drive growth and achieve business objectives.

πŸ“‹ Key Responsibilities

βœ… Create and execute a comprehensive growth marketing strategy and plan

βœ… Manage demand generation programs, campaigns, and initiatives

βœ… Drive brand awareness and nurture leads through the sales funnel

βœ… Develop and optimize paid acquisition and retention campaigns using strategies such as ABM

βœ… Lead the creation of a new website and oversee ongoing development and SEO strategy

βœ… Develop and execute multi-channel digital marketing campaigns

βœ… Track and analyze KPIs to measure performance and optimize campaigns

βœ… Collaborate with other departments and the marketing team to ensure alignment and consistency

βœ… Manage and grow a team of marketing professionals

ASSUMPTION: The role requires a strong understanding of various marketing channels, tools, and best practices. The ideal candidate will be comfortable using data to drive decision-making and have experience managing teams and cross-functional projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 10+ years of experience in marketing, with at least 5-7 years focused on growth

Required Skills:

  • Proven experience in creating and executing successful growth marketing strategies
  • Exceptional analytical skills
  • Excellent leadership and communication skills
  • Ability to be innovative, creative, and adaptive to changing market dynamics
  • Native English speaker

Preferred Skills:

  • Experience launching a new website
  • Proficient in marketing automation tools and web analytics
  • Familiarity with sales tech tools

ASSUMPTION: The ideal candidate will have a strong background in growth marketing, demand generation, and digital marketing. They will be comfortable using data to drive decision-making and have experience managing teams and cross-functional projects.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a Growth Marketing Director with 10+ years of experience)

Benefits:

  • Health Insurance
  • Language Courses
  • Relocation Program

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Director with 10+ years of experience. The actual salary may vary depending on factors such as location, company size, and individual qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Miratech operates in the IT Services and IT Consulting industry, focusing on digital transformation for large enterprises

Company Size: Miratech has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Miratech was founded in 1989 and has since grown into a global leader in IT services and consulting

Company Description:

  • Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation
  • Focuses on supporting digital transformation for large enterprises
  • Emphasizes a culture of Relentless Performance, with a 99% project success rate and 30% year-over-year revenue growth

Company Specialties:

  • Outsourcing
  • Software Development
  • Professional Services

Company Website: www.miratechgroup.com

ASSUMPTION: Miratech's focus on digital transformation and its culture of Relentless Performance make it an attractive option for growth-minded professionals seeking to make an impact in the IT industry.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to the VP of Marketing

Reporting Structure: The Growth Marketing Director will oversee a team of marketing professionals and collaborate with other departments, including sales and product

Work Arrangement: The role is remote-friendly, with flexible work arrangements available

Growth Opportunities:

  • Potential to grow and develop the marketing team
  • Opportunities to work on high-impact projects for top global clients
  • Chance to shape the future of the company's marketing efforts and brand

ASSUMPTION: The Growth Marketing Director role offers significant growth potential, both in terms of team expansion and personal development. The ideal candidate will be eager to take on new challenges and make a lasting impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Miratech has multiple offices worldwide, with a strong presence in Europe, the United Kingdom, and the United States

Office Location(s): Miratech's offices are located in New York, NY; Stockholm, Sweden; ZiegelbrΓΌcke, Switzerland; London, UK; Kyiv, Ukraine; Kosice, Slovakia; Warsaw, Poland; and Madrid, Spain

Geographic Context:

  • Miratech's global presence allows for collaboration with diverse teams and clients worldwide
  • The company's headquarters are in New York, NY, with additional offices in Europe and other regions
  • Miratech's remote-friendly work environment enables employees to work from various locations

Work Schedule: The role follows a standard full-time work schedule, with flexible arrangements available

ASSUMPTION: Miratech's global presence and remote-friendly work environment provide employees with the opportunity to work with diverse teams and clients from various locations, fostering a dynamic and inclusive work culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interviews with the hiring manager and other team members
  • Final interview with the VP of Marketing

Key Assessment Areas:

  • Strategic thinking and growth marketing expertise
  • Analytical skills and data-driven decision-making
  • Leadership and team management abilities
  • Cross-functional collaboration and communication skills

Application Tips:

  • Highlight relevant growth marketing, demand generation, and digital marketing experience
  • Demonstrate a strong understanding of various marketing channels and tools
  • Showcase your ability to analyze data and make informed decisions
  • Emphasize your leadership and team management skills, as well as your ability to collaborate with cross-functional teams

ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, Strategic Thinking, Analytical Skills, Leadership, Team Management, Cross-Functional Collaboration

ASSUMPTION: The application process for the Growth Marketing Director role will focus on assessing the candidate's strategic thinking, growth marketing expertise, analytical skills, leadership abilities, and cross-functional collaboration skills.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Active Campaign, Marketo, Hubspot, Pardot)
  • Web analytics tools (e.g., Google Analytics)
  • Sales tech tools (e.g., CRM, marketing automation platforms)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will be proficient in using marketing automation tools, web analytics tools, and sales tech tools to drive growth and optimize marketing efforts.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Relentless Performance
  • Global Impact
  • Welcoming Multicultural Environment
  • Social Sustainability Values

Work Style:

  • Data-driven and analytical
  • Collaborative and cross-functional
  • Innovative and adaptive
  • Results-oriented and focused on growth

Self-Assessment Questions:

  • Do you thrive in a data-driven environment and use data to inform decision-making?
  • Are you comfortable working collaboratively with cross-functional teams to drive growth?
  • Do you have a proven track record of driving growth and optimizing marketing efforts in a dynamic and evolving market?

ASSUMPTION: The ideal candidate for the Growth Marketing Director role will be a strong fit with Miratech's culture of Relentless Performance, global impact, and welcoming multicultural environment. They will be data-driven, collaborative, innovative, and results-oriented, with a proven track record of driving growth and optimizing marketing efforts.

⚠️ Potential Challenges

  • Managing a team remotely and ensuring alignment with company goals and marketing strategy
  • Adapting to a dynamic and evolving market, with changing client preferences and market trends
  • Balancing multiple priorities and projects, with a focus on driving growth and optimizing marketing efforts
  • Collaborating effectively with cross-functional teams, including sales and product

ASSUMPTION: The Growth Marketing Director role presents unique challenges, including managing a remote team, adapting to a dynamic market, balancing multiple priorities, and collaborating effectively with cross-functional teams. The ideal candidate will be comfortable navigating these challenges and thriving in a fast-paced, results-driven environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, the Growth Marketing Director role focuses heavily on data-driven decision-making and driving growth through demand generation and digital marketing efforts
  • This role requires a strong understanding of various marketing channels and tools, as well as the ability to analyze data and make informed decisions
  • Compared to other marketing roles, the Growth Marketing Director role offers significant growth potential, both in terms of team expansion and personal development

ASSUMPTION: The Growth Marketing Director role is distinct from traditional marketing roles, with a focus on data-driven decision-making, demand generation, and digital marketing. This role offers significant growth potential and requires a unique skill set and mindset.

πŸ“ Sample Projects

  • Developing and executing a comprehensive growth marketing strategy and plan
  • Managing demand generation programs and campaigns to drive brand awareness and nurture leads through the sales funnel
  • Optimizing paid acquisition and retention campaigns using strategies such as ABM
  • Leading the creation of a new website and overseeing the ongoing development and SEO strategy

ASSUMPTION: The Growth Marketing Director role involves a wide range of projects, from strategic planning and execution to tactical implementation and optimization. The ideal candidate will have experience managing similar projects and driving growth through demand generation and digital marketing efforts.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of Miratech's marketing efforts and the vision for growth?
  • How does the Growth Marketing Director role collaborate with other departments, such as sales and product?
  • What are the key priorities for the first 90 days in this role, and how will success be measured?
  • How does Miratech support the professional development and growth of its marketing team members?
  • What is the company's approach to remote work and work-life balance?

ASSUMPTION: The ideal candidate for the Growth Marketing Director role will be curious and proactive, asking insightful questions about the company's marketing efforts, growth vision, and team dynamics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant growth marketing, demand generation, and digital marketing experience
  • Prepare examples of your past growth marketing campaigns and their results
  • Be ready to discuss your approach to data-driven decision-making and team management
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.