M

Growth Marketing Director

Miratech
Full-time
On-site
London, London, City of, United Kingdom
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketing Director

πŸ”Ή Company: Miratech

πŸ”Ή Location: London, England, United Kingdom (with remote work option)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic planning and execution of growth marketing strategies
  • Demand generation and digital marketing expertise
  • Analytical mindset for data-driven decision making
  • Leadership and team management skills
  • Cross-functional collaboration with sales and other departments

ASSUMPTION: This role requires a strategic thinker with a strong background in growth marketing and demand generation to drive the company's marketing revenue contribution and client base growth.

πŸ“‹ Key Responsibilities

βœ… Create and execute a comprehensive growth marketing strategy and plan, aligning with the company's overall business goals and marketing strategy

βœ… Develop and optimize paid acquisition and retention campaigns using strategies such as ABM to nurture leads through the sales funnel

βœ… Lead the creation and ongoing development and maintenance of the new company website and SEO strategy

βœ… Build and implement an email marketing strategy to improve engagement and retention

βœ… Develop and execute multi-channel digital marketing campaigns, including email marketing, social media, SEO, PPC, and display advertising

βœ… Track and analyze KPIs to measure performance and identify areas for optimization through regular reporting

βœ… Collaborate with other departments and the rest of the marketing team to ensure alignment on the growth marketing strategy and consistency across all touch-points

βœ… Manage and grow a team of marketing professionals to achieve ambitious growth goals, proven experience aligning sales and marketing, plus collaborating closely, or leading a BDR function

βœ… Perform other duties as may reasonably be required in alignment with the purpose of the role

ASSUMPTION: This role requires a strong understanding of marketing automation tools, web analytics tools, and sales tech tools to optimize campaigns and drive growth.

🎯 Required Qualifications

Education: A Bachelor's degree in Marketing, Business, or a related field

Experience: At least 10+ years of experience in marketing, with at least 5-7 years of that focused on growth

Required Skills:

  • Proven experience in creating and executing successful growth marketing strategies and managing and launching websites
  • Exceptional analytical skills, with experience in using data to drive decision-making
  • Excellent leadership and communication skills with a track record of building, motivating, inspiring, and managing high-performing teams
  • Ability to be innovative, creative, adaptive to changing market dynamics and client preferences

Preferred Skills:

  • Experience in the IT services and consulting industry
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the IT services and consulting industry may have a better understanding of the target audience and market trends.

πŸ’° Compensation & Benefits

Salary Range: Β£80,000 - Β£120,000 per year (based on industry standards for a Growth Marketing Director role in London)

Benefits:

  • Health Insurance
  • Relocation Program
  • Professional Development Opportunities
  • Certification Programs
  • Mentorship and Talent Investment Programs
  • Internal Mobility and Internship Opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Director role in London, considering the experience level and company size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Miratech operates in the IT Services and IT Consulting industry, focusing on outsourcing, software development, and professional services. The global IT services market is expected to reach $1.1 trillion by 2026, growing at a CAGR of 4.5% during the forecast period (2019-2026).

Company Size: Miratech is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment with opportunities for growth and development.

Founded: Miratech was founded in 1989 and has since grown into a global leader in IT services and consulting, supporting digital transformation for some of the world's largest enterprises.

Company Description:

  • Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation
  • Offers a culture of Relentless Performance, enabling over 99% of engagements to succeed by meeting or exceeding scope, schedule, and/or budget objectives
  • Provides competitive pay and benefits, including health insurance, relocation programs, and professional development opportunities

Company Specialties:

  • Outsourcing
  • Software Development
  • Professional Services

Company Website: http://www.miratechgroup.com

ASSUMPTION: Miratech's focus on global enterprise innovation and start-up innovation sets it apart from competitors and offers unique opportunities for growth and innovation.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to the VP Marketing and overseeing a team of marketing professionals

Reporting Structure: The Growth Marketing Director will report to the VP Marketing and manage a team of marketing professionals

Work Arrangement: This role offers remote work options, with flexible work arrangements and a focus on results and performance

Growth Opportunities:

  • Potential for career progression within the marketing department or other areas of the business
  • Opportunities to work on high-impact projects for top global clients and shape the future of industries
  • Access to professional development opportunities, including certification programs, mentorship, and talent investment programs

ASSUMPTION: The Growth Marketing Director role offers significant growth opportunities, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Miratech has multiple office locations worldwide, with this role based in London, England, United Kingdom

Office Location(s): 4-12 Regent Street, 6-8 Dartford Road, London, SW1Y 4RG, GB

Geographic Context:

  • London is a major global city and a hub for the technology industry, offering a diverse and dynamic work environment
  • The city is home to numerous tech companies and startups, providing ample networking and collaboration opportunities
  • London offers a high quality of life, with a rich cultural scene, excellent education, and healthcare systems

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work options

ASSUMPTION: The location in London offers a vibrant and dynamic work environment, with ample opportunities for networking and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Interview with the hiring manager (VP Marketing)
  • Final interview with senior leadership or the CEO

Key Assessment Areas:

  • Strategic thinking and planning skills
  • Analytical and data-driven decision-making abilities
  • Leadership and team management skills
  • Cross-functional collaboration and communication skills
  • Cultural fit and alignment with Miratech's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the IT services and consulting industry and Miratech's unique value proposition
  • Showcase your ability to drive growth and optimize marketing campaigns through data-driven decision making

ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, Analytical Skills, Leadership, Team Management, Cross-Functional Collaboration, IT Services, IT Consulting, Marketing Automation, Web Analytics, Sales Tech Tools

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, demonstrating their fit for the role and alignment with Miratech's values.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools: Active Campaign, Marketo, Hubspot, Pardot
  • Web analytics tools: Google Analytics, Adobe Analytics, Mixpanel
  • Sales tech tools: Salesforce, Hubspot CRM, Zoho CRM
  • SEO tools: SEMrush, Ahrefs, Moz
  • Email marketing platforms: Mailchimp, Constant Contact, Campaign Monitor

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Relentless Performance
  • Customer Focus
  • Innovation
  • Integrity
  • Collaboration

Work Style:

  • Results-driven and performance-focused
  • Collaborative and team-oriented
  • Adaptable and responsive to changing market dynamics
  • Data-driven and analytical

Self-Assessment Questions:

  • Do you thrive in a fast-paced, results-driven environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Can you adapt your strategies and tactics based on data-driven insights and market trends?
  • Do you share Miratech's commitment to customer focus, innovation, integrity, and collaboration?

ASSUMPTION: Applicants should assess their fit with Miratech's values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

  • Managing a team remotely and ensuring consistent performance and engagement
  • Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
  • Balancing the need for data-driven decision making with the need for quick and agile execution
  • Aligning marketing efforts with broader business goals and cross-functional teams

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on growth and demand generation, requiring a strong analytical mindset and data-driven approach
  • The IT services and consulting industry is highly competitive, with a focus on innovation and differentiation
  • Career progression in this role could lead to senior marketing leadership positions or other executive roles within the organization

ASSUMPTION: Applicants should understand the unique aspects of this role and how it compares to other marketing positions in the industry.

πŸ“ Sample Projects

  • Developing and executing a comprehensive growth marketing strategy for a new product launch
  • Optimizing paid acquisition and retention campaigns to improve ROI and drive customer lifetime value
  • Conducting market research and analysis to identify new growth opportunities and trends

ASSUMPTION: These sample projects demonstrate the types of initiatives the Growth Marketing Director may be responsible for in this role.

❓ Key Questions to Ask During Interview

  • What are the top priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with the sales team, and what are the key performance indicators for success?
  • What are the most significant challenges facing the marketing department, and how can this role address them?
  • How does Miratech support the professional development and growth of its marketing team members?
  • What is the company's approach to remote work and work-life balance?

ASSUMPTION: These questions will help applicants better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past growth marketing campaigns and their results
  • Follow up with the hiring manager (VP Marketing) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.