📌 Core Information
🔹 Job Title: Growth Marketing Director
🔹 Company: Miratech
🔹 Location: London, UK
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of growth marketing strategies
- Demand generation and digital marketing expertise
- Analytical mindset and data-driven decision making
- Leadership and team management skills
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and leadership to drive growth and meet ambitious targets.
📋 Key Responsibilities
✅ Create and execute a comprehensive growth marketing strategy and plan
✅ Drive demand generation programs and campaigns to increase brand awareness and drive sales
✅ Lead the creation and ongoing development of the company's new website and SEO strategy
✅ Build and manage a high-performing marketing team
✅ Collaborate cross-functionally to align marketing efforts with broader business goals
✅ Monitor and analyze KPIs to measure performance and optimize campaigns
ASSUMPTION: This role requires a strong understanding of marketing automation tools, web analytics, and sales tech tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 10 years of marketing experience, with at least 5-7 years focused on growth
Required Skills:
- Proven experience in creating and executing successful growth marketing strategies
- Exceptional analytical skills
- Excellent leadership and communication skills
- Ability to be innovative, creative, and adaptable
Preferred Skills:
- Experience with marketing automation tools such as Active Campaign, Marketo, Hubspot, or Pardot
- Proficiency in web analytics tools and sales tech tools
ASSUMPTION: Candidates with experience in the IT services and consulting industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Estimated based on industry standards for a Director-level role in London)
Benefits:
- Health Insurance
- Relocation Program
- Professional Development Opportunities
- Certification Programs
- Mentorship and Talent Investment Programs
- Internal Mobility and Internship Opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Miratech operates in the IT Services and IT Consulting industry, supporting digital transformation for large enterprises.
Company Size: Miratech has 501-1,000 employees globally, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Miratech was founded in 1989 and has since grown to operate across 5 continents and 25 countries.
Company Description:
- Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation.
- The company supports digital transformation for some of the world's largest enterprises.
- Miratech's culture of Relentless Performance enables over 99% of its engagements to succeed by meeting or exceeding scope, schedule, and/or budget objectives.
Company Specialties:
- Outsourcing
- Software Development
- Professional Services
Company Website: www.miratechgroup.com
ASSUMPTION: Miratech's global presence and focus on digital transformation provide opportunities for applicants to work on impactful projects and collaborate with top global clients.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the VP of Marketing.
Reporting Structure: The Growth Marketing Director will oversee and manage a team of marketing professionals and may collaborate closely with or lead a BDR function.
Work Arrangement: The role is remote-friendly, with flexible work arrangements and a focus on results and performance.
Growth Opportunities:
- Leading and growing a high-performing marketing team
- Collaborating cross-functionally to drive business growth
- Potential internal mobility opportunities within Miratech's global organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead a team, drive business growth, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Miratech has offices in multiple locations worldwide, with this role based in London, UK.
Office Location(s): 4-12 Regent Street, 6-8 Dartford Road, London, SW1Y 4RG, GB
Geographic Context:
- London is a major global hub for technology, finance, and business.
- The city offers a vibrant cultural scene, diverse neighborhoods, and excellent international connections.
- London's time zone (GMT) facilitates collaboration with Miratech's global teams.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, allowing for a healthy work-life balance.
ASSUMPTION: London's central location and vibrant culture make it an attractive place to live and work, with excellent opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager (VP of Marketing)
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven mindset
- Leadership and team management abilities
- Cultural fit and alignment with Miratech's values
Application Tips:
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements
- Prepare examples of successful growth marketing campaigns you've led and the results you've driven
- Research Miratech's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, Analytical Skills, Leadership, Team Management, Marketing Automation, Web Analytics, Sales Tech Tools, SEO, PPC, Email Marketing, Social Media
ASSUMPTION: Miratech's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools: Active Campaign, Marketo, Hubspot, or Pardot
- Web analytics tools: Google Analytics, Adobe Analytics, or similar
- Sales tech tools: Salesforce, Hubspot CRM, or similar
- SEO tools: SEMrush, Ahrefs, or similar
- PPC and display advertising platforms: Google Ads, LinkedIn Ads, or similar
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Relentless Performance
- Customer Focus
- Integrity
- Innovation
- Collaboration
Work Style:
- Results-driven and performance-focused
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and innovative
Self-Assessment Questions:
- How do you embody Miratech's value of Relentless Performance in your approach to growth marketing?
- Describe a time when you had to adapt your marketing strategy due to changing market dynamics or client preferences.
- How do you foster a collaborative and innovative work environment to drive growth?
ASSUMPTION: Miratech values candidates who embody their core values, demonstrate a strong work ethic, and can thrive in a collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance
- Balancing multiple priorities and projects simultaneously
- Adapting to a fast-paced and dynamic work environment
- Meeting ambitious growth targets and KPIs
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth and demand generation, requiring a strong analytical mindset and data-driven approach.
- In the IT services and consulting industry, this role is unique in its focus on driving growth through innovative marketing strategies and digital marketing expertise.
- Career progression in this role may lead to senior leadership positions within Miratech's global organization.
ASSUMPTION: This role offers a unique opportunity to drive growth and make a significant impact on the company's success, with potential for career advancement within the organization.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy to drive a 25% increase in qualified leads within the first year
- Launching and optimizing a new website to improve user experience and drive organic traffic growth by 50% within the first six months
- Implementing and managing a marketing automation system to improve lead nurturing and conversion rates by 30% within the first year
ASSUMPTION: These sample projects demonstrate the strategic and data-driven approach required to succeed in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role will fit within it?
- What are the biggest challenges facing the company's growth, and how does this role address them?
- How does Miratech support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Miratech foster a culture of innovation and adaptability in its marketing strategies?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements
- Prepare examples of successful growth marketing campaigns you've led and the results you've driven
- Research Miratech's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager (VP of Marketing) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
