Growth Marketing Director

📌 Core Information

🔹 Job Title: Growth Marketing Director

🔹 Company: Miratech

🔹 Location: London, United Kingdom (with remote work arrangement)

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of growth marketing strategies
• Demand generation and digital marketing expertise
• Analytical mindset for data-driven decision making
• Leadership and team management skills

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and leadership to drive growth and achieve business objectives.

📋 Key Responsibilities

✅ Develop and execute comprehensive growth marketing strategies and plans

✅ Create and optimize paid acquisition and retention campaigns using strategies such as ABM

✅ Lead the creation and maintenance of the company's new website and SEO strategy

✅ Build and optimize a database and email marketing strategy for improved engagement and retention

✅ Develop and execute multi-channel digital marketing campaigns (email marketing, social media, SEO, PPC, display advertising)

✅ Track and analyze KPIs to measure performance and identify areas for optimization

✅ Collaborate with other departments and the marketing team to ensure alignment and consistency across all touch-points

✅ Manage and grow a team of marketing professionals to achieve ambitious growth goals

✅ Perform other duties as may reasonably be required in alignment with the purpose of the role

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: At least 10 years of marketing experience, with at least 5-7 years focused on growth

Required Skills:

• Proven experience in creating and executing successful growth marketing strategies
• Exceptional analytical skills
• Excellent leadership and communication skills
• Ability to be innovative, creative, and adaptive to changing market dynamics and client preferences

Preferred Skills:

• Experience with marketing automation tools (Active Campaign, Marketo, Hubspot, Pardot)
• Proficiency in web analytics tools and sales tech tools

ASSUMPTION: Candidates should have a strong background in growth marketing, with a proven track record of driving results through data-driven strategies and effective team management.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (based on industry standards for a Growth Marketing Director role in London)

Benefits:

• Health Insurance
• Relocation Program
• Professional Development Opportunities (certification programs, mentorship, talent investment programs, internal mobility, internship opportunities)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Director role in London, with a focus on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Miratech operates in the IT Services and IT Consulting industry, focusing on helping visionaries change the world by bringing together global enterprise innovation and start-up innovation.

Company Size: Miratech has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Miratech was founded in 1989 and has since grown into a global leader in IT services and consulting, supporting digital transformation for large enterprises.

Company Description:

• Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation.
• The company supports digital transformation for large enterprises and has a culture of Relentless Performance, enabling over 99% of its engagements to succeed.
• Miratech offers a range of professional development opportunities, including certification programs, mentorship, and talent investment programs.

Company Specialties:

• Outsourcing
• Software Development
• Professional Services

Company Website: http://www.miratechgroup.com

ASSUMPTION: Miratech's focus on helping visionaries change the world and its culture of Relentless Performance make it an attractive employer for driven and innovative professionals.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in growth marketing.

Reporting Structure: The Growth Marketing Director reports directly to the VP Marketing.

Work Arrangement: This role offers a remote work arrangement, with the option to work from anywhere.

Growth Opportunities:

• Leading and growing a high-performing marketing team
• Collaborating cross-functionally to align marketing efforts with broader business goals
• Potential for internal mobility and career progression within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Miratech has offices in multiple locations worldwide, with the option for remote work.

Office Location(s): London, United Kingdom (with remote work arrangement)

Geographic Context:

• London is a major global city with a thriving tech industry and a multicultural environment.
• The United Kingdom offers a supportive business ecosystem for tech companies and startups.
• The remote work arrangement allows for flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive opportunity for candidates seeking a balance between professional growth and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (VP Marketing)
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and planning skills
• Analytical and data-driven mindset
• Leadership and team management skills
• Cultural fit and alignment with Miratech's values

Application Tips:

• Highlight relevant growth marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Miratech's mission and values
• Prepare examples of your past growth marketing strategies and their results

ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, Analytical Skills, Leadership, Team Management, ABM, SEO, PPC, Email Marketing, Social Media, Web Analytics, Marketing Automation

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, leadership abilities, and cultural fit with Miratech's values.

🛠️ Tools & Technologies

• Marketing automation tools (Active Campaign, Marketo, Hubspot, Pardot)
• Web analytics tools (Google Analytics, Adobe Analytics)
• Sales tech tools (CRM, marketing automation platforms)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Relentless Performance
• Customer Focus
• Integrity
• Innovation
• Collaboration

Work Style:

• Data-driven and analytical
• Strategic and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in growth marketing?
• Can you describe a time when you had to pivot your marketing strategy based on data or market changes?
• How do you approach managing and motivating a high-performing marketing team?

ASSUMPTION: Candidates should demonstrate a strong alignment with Miratech's values and a work style that fits well with the company's culture of Relentless Performance.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent performance across different time zones
• Keeping up with the fast-paced nature of the digital marketing landscape and adapting strategies accordingly
• Balancing the need for data-driven decision making with the need for innovative and creative marketing campaigns
• Aligning marketing efforts with broader business goals and ensuring consistent messaging across all touch-points

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong leadership, effective communication, and a data-driven approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on growth and demand generation, with a data-driven approach to decision making
• In the IT Services and IT Consulting industry, this role is crucial for driving client engagement and business growth
• Career progression in this role could lead to senior leadership positions within the marketing department or the company

ASSUMPTION: This role is unique in its focus on growth marketing and demand generation, with significant opportunities for career growth and impact.

📝 Sample Projects

• Developing and executing a comprehensive growth marketing strategy for a new product launch
• Optimizing paid acquisition and retention campaigns using ABM strategies to improve ROI
• Building and maintaining a high-performing marketing team, with a focus on professional development and growth

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and leadership aspects of the Growth Marketing Director role.

❓ Key Questions to Ask During Interview

• How does the company plan to support the growth and development of the marketing team?
• What are the key priorities for this role in the first 90 days?
• How does the company approach collaboration and alignment between marketing and other departments?
• What are the most significant challenges facing the company's growth, and how can this role address them?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions demonstrate the candidate's interest in the company's growth, culture, and support for employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant growth marketing experience and achievements
• Prepare examples of your past growth marketing strategies and their results for the interview
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.