📌 Core Information
🔹 Job Title: Growth Marketing & Engagement Executive
🔹 Company: HKT
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer loyalty and retention through targeted communications via CRM platforms
- Managing and optimizing CRM campaigns to meet targets
- Collaborating with internal stakeholders to develop and deliver campaigns
- Monitoring and analyzing campaign performance to inform strategy
- Implementing lifecycle campaigns based on customer segmentation analysis
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders. Proficiency in English is essential for this position.
📋 Key Responsibilities
✅ Own and manage CRM platform campaigns (email, push notification) to ensure targets are met
✅ Create engaging campaign contents and manage campaign scheduling, testing, and deployment
✅ Collaborate with internal stakeholders, including Design, Subscription, Marketing, and other departments
✅ Implement tactical customer lifecycle campaigns via CRM platform following segmentation analysis
✅ Track and review campaign performance against targets
ASSUMPTION: This role involves working with sensitive customer data, requiring a strong commitment to data privacy and security best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in CRM, marketing, or a related role
Required Skills:
- Proven experience with CRM platforms (Clevertap/Braze)
- Strong campaign management skills
- Excellent communication and collaboration skills
- Ability to analyze campaign performance and draw insights
- Fluency in English
Preferred Skills:
- Experience with customer segmentation analysis
- Knowledge of marketing automation tools
- Familiarity with A/B testing
ASSUMPTION: While not explicitly stated, proficiency in Thai may be beneficial for this role due to the location and potential customer base.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Executive in Bangkok with 2-5 years of experience, the estimated salary range is THB 50,000 - 80,000 per month. This range may vary depending on the candidate's skills and experience.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on HKT services
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM with a 1-hour lunch break. Overtime may be required occasionally.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: HKT operates in the technology, media, and telecommunication sector, providing a wide range of services including fixed-line, broadband internet, mobile, and integrated global communications.
Company Size: HKT is a large organization with over 10,000 employees, offering a structured work environment with ample opportunities for growth and collaboration.
Founded: HKT has a rich history in Hong Kong, with over 150 years in the market. It has since expanded its operations globally.
Company Description:
- HKT is a leading technology, media, and telecommunication company in Hong Kong, with a strong focus on digital transformation and innovation
- The company offers a wide range of services, including fixed-line, broadband internet, mobile, and integrated global communications
- HKT is committed to contributing to smart city development and helping its community tech forward
Company Specialties:
- Fixed-line and broadband internet services
- Mobile services
- Integrated global communications
- Contact centers
- Innovation, IoT, and mobile technologies
- Technology, sustainability, and digital transformation
Company Website: http://www.hkt.com
ASSUMPTION: HKT's extensive experience and large size provide a stable and well-established work environment, with opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suited for a mid-level marketing professional with 2-5 years of experience in CRM, marketing, or a related field.
Reporting Structure: The Growth Marketing & Engagement Executive will report directly to the Marketing Manager or a similar role.
Work Arrangement: This is an on-site role, requiring the candidate to work from HKT's office in Bangkok, Krung Thep Maha Nakhon, Thailand.
Growth Opportunities:
- Potential career progression into senior marketing roles within HKT
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
- Professional development opportunities, such as training and workshops, to enhance skills and knowledge
ASSUMPTION: HKT's large size and diverse range of services offer ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: HKT's office in Bangkok is a modern, professional workspace designed to facilitate collaboration and productivity.
Office Location(s): 39/F, PCCW Tower, TaiKoo Place, 979 King's Road, Quarry Bay, Hong Kong
Geographic Context:
- Bangkok is a vibrant, bustling city with a rich cultural heritage and a thriving business environment
- The office is located in the Quarry Bay district, a major commercial hub with easy access to public transportation
- The area offers numerous dining, shopping, and entertainment options, providing a convenient work-life balance
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Overtime may be required occasionally to meet project deadlines.
ASSUMPTION: The office environment is likely to be dynamic and fast-paced, reflecting the nature of the marketing industry and HKT's focus on innovation and digital transformation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Campaign management skills
- Communication and collaboration abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with HKT's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful CRM campaigns you've managed and the results you achieved
- Demonstrate your understanding of HKT's business and how your skills and experience align with the company's goals
ATS Keywords: CRM platforms, customer loyalty, customer retention, campaign strategy, email marketing, push notifications, performance monitoring, customer segmentation, collaboration, creative content, testing, deployment, lifecycle campaigns, stakeholder management
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and problem-solving abilities.
🛠️ Tools & Technologies
- CRM platforms: Clevertap, Braze
- Marketing automation tools (if applicable)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and stakeholders to deliver campaigns that meet targets?
- Do you have a strong commitment to data privacy and security best practices?
ASSUMPTION: HKT's culture is likely to be dynamic, innovative, and customer-focused, with a strong emphasis on collaboration and accountability.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, requiring strong time management and prioritization skills
- HKT's large size may present challenges in navigating the organization and building relationships with various teams and stakeholders
- The role involves working with sensitive customer data, requiring a strong commitment to data privacy and security best practices
- The fast-paced nature of the marketing industry may require flexibility and adaptability to changing priorities and deadlines
ASSUMPTION: The potential challenges associated with this role are typical of a fast-paced, dynamic marketing environment and can be mitigated through strong communication, collaboration, and time management skills.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on CRM platform management and customer lifecycle campaigns
- HKT's large size and diverse range of services offer unique opportunities for career growth and development within the organization
- This role is suited for a mid-level marketing professional with 2-5 years of experience in CRM, marketing, or a related field
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the organization and its specific needs.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer retention for a specific product or service
- Collaborating with the design team to create engaging push notification content that drives customer engagement
- Analyzing customer segmentation data to inform the development of lifecycle campaigns that meet targets
ASSUMPTION: The specific projects and campaigns the candidate works on will depend on the organization's needs and the candidate's role within the marketing team.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process for this role?
- How does this role collaborate with other teams and departments within HKT?
- What are the key performance indicators (KPIs) used to measure the success of CRM campaigns?
- How does HKT support the professional development and growth of its marketing employees?
- What is the typical career path for a marketing professional within HKT?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the organization's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful CRM campaigns you've managed and the results you achieved
- Demonstrate your understanding of HKT's business and how your skills and experience align with the company's goals
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
