Growth Marketing Executive

📌 Core Information

🔹 Job Title: Growth Marketing Executive

🔹 Company: Laka

🔹 Location: Bristol, England, United Kingdom (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (UK, NL, FR)

🚀 Job Overview

Key aspects of this role include:

• Driving customer engagement, retention, and growth through targeted lifecycle marketing campaigns
• Managing essential customer communications and optimizing website content for enhanced conversion
• Designing automated workflows and nurture streams using CRM tools to create seamless customer journeys
• Collaborating with cross-functional teams to develop customer segments, positioning, and messaging

ASSUMPTION: This role requires a strong focus on data-driven marketing, automation, and customer experience. The ideal candidate will have a proven track record in high-growth D2C companies and be comfortable working with CRM and CMS platforms.

📋 Key Responsibilities

✅ Develop lifecycle stages based on customer data and design campaigns for each stage

✅ Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities

✅ Ensure that the website effectively communicates product benefits and maximizes conversion into the product experience

✅ Personalize messaging based on customer segmentation

✅ Design and implement automated workflows and nurture streams for different segments and lifecycle stages using CRM tools

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data analysis. The ideal candidate will be comfortable working with data and tools to optimize customer journeys and improve marketing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience in high-growth D2C companies

Required Skills:

• Strong technical marketing skills and hands-on experience working with CRM platforms (e.g., Customer.io)
• Experience working with CMS platforms (e.g., Webflow) and familiarity with coding languages (liquid, CSS, HTML) is an advantage
• Proven track record in driving customer engagement, retention, and growth
• Excellent communication and collaboration skills

Preferred Skills:

• Fluency in additional languages (French, German, Dutch) is an added bonus
• Experience working in the insurance industry or with insurance products

ASSUMPTION: While insurance experience is not required, candidates should be eager to learn about the insurance industry and Laka's unique business model.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Growth Marketing Executive role in Bristol)

Benefits:

• Remote-first way of working
• Share options
• Performance-driven scheme
• Annual leave
• Pension scheme
• Private medical insurance
• Lunch on us
• Company-wide events
• Monthly socials
• Laka swag
• Laka credit
• Mental health support

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is based on industry standards for a Growth Marketing Executive role in Bristol, taking into account the candidate's experience level and the company's size. Laka offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance (InsurTech)

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2017

Company Description:

• Laka is a collective bike insurance provider that connects passionate cyclists to protect their bikes
• The company aims to rewrite the rules of insurance by making it something people stand with, not against
• Laka has raised $10.4 million in series B funding and expanded its team to over 60 employees across the UK and NL

Company Specialties:

• Insurance
• Cycling
• InsurTech

Company Website: lakahq

ASSUMPTION: Laka is a fast-growing InsurTech startup with a unique business model focused on collective bike insurance. The company values innovation, boldness, and bravery in its employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Growth Marketing Executive will report directly to the Marketing Lead and collaborate with cross-functional teams, including Product and Market Leads

Work Arrangement: Remote-first, with the option to work from Laka's offices in London, Bristol, or Amsterdam

Growth Opportunities:

• As Laka continues to grow, there will be opportunities for the Growth Marketing Executive to take on more responsibilities and advance their career within the marketing team
• The role offers exposure to various aspects of marketing, allowing the candidate to develop a well-rounded skill set

ASSUMPTION: The Growth Marketing Executive role at Laka offers a unique opportunity to grow with a fast-paced, innovative company in the InsurTech industry.

🌍 Location & Work Environment

Office Type: Laka has offices in London, Bristol, and Amsterdam, but the role is remote-first, allowing for flexible work arrangements

Office Location(s): London, Bristol, Amsterdam

Geographic Context:

• Bristol is a vibrant city in South West England, known for its cultural scene, independent shops, and green spaces
• The city has a strong cycling culture, making it an ideal location for a bike insurance provider like Laka
• Bristol is well-connected by public transportation and has a growing tech industry

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote-first work arrangement at Laka allows for a flexible and inclusive work environment, catering to employees' individual needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• Technical assessment (e.g., CRM campaign project)
• Final interview with the Marketing Lead and/or other team members

Key Assessment Areas:

• Marketing skills and experience
• Data-driven mindset
• Creativity and problem-solving
• Communication and collaboration skills

Application Tips:

• Highlight your experience with CRM and CMS platforms in your resume
• Tailor your cover letter to demonstrate your understanding of Laka's unique business model and how your skills align with the role's requirements
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Growth Marketing, Customer Engagement, Retention, Lifecycle Marketing, CRM Campaigns, Website Management, Automation, Workflow Development, Data-Driven Marketing, Customer Experience, Segmentation, Personalization, Technical Marketing Skills, CMS Platforms, Customer.io, Webflow

ASSUMPTION: Laka uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being shortlisted.

🛠️ Tools & Technologies

• CRM: Customer.io
• CMS: Webflow
• HTML, CSS, Liquid
• Email marketing tools (e.g., Mailchimp, SendGrid)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The Growth Marketing Executive role at Laka requires proficiency in CRM and CMS platforms, as well as familiarity with email marketing and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Bold
• Brave
• Innovative

Work Style:

• Remote-first and flexible
• Collaborative and cross-functional
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a proven track record of driving customer engagement and retention through data-driven marketing campaigns?

ASSUMPTION: Laka values employees who are bold, brave, and innovative, and who can thrive in a remote-first, collaborative work environment.

⚠️ Potential Challenges

• The role may require working with sensitive customer data, which necessitates a strong commitment to data privacy and security
• Laka is a fast-growing startup, which can sometimes mean rapid changes and priorities
• The role may require occasional travel to Laka's offices in London, Bristol, or Amsterdam for team meetings and events
• The role may involve working with stakeholders across different time zones, as Laka has offices in the UK and NL

ASSUMPTION: The Growth Marketing Executive role at Laka presents unique challenges and opportunities for growth in a dynamic, innovative environment.

📈 Similar Roles Comparison

• Unlike traditional insurance companies, Laka operates on a collective model, which requires a unique approach to marketing and customer engagement
• The role at Laka focuses on driving customer engagement and retention, while similar roles at other insurance companies may prioritize acquisition and brand awareness
• As a fast-growing startup, Laka offers more opportunities for career growth and progression than larger, more established insurance companies

ASSUMPTION: The Growth Marketing Executive role at Laka is unique in its focus on collective bike insurance and offers a rare opportunity to grow with a fast-paced, innovative company in the InsurTech industry.

📝 Sample Projects

• Developing a targeted CRM campaign to re-engage inactive customers and encourage them to upgrade their insurance plans
• Optimizing the Laka website to improve conversion rates and enhance the user experience for new and existing customers
• Designing automated workflows to nurture leads and guide them through the customer journey, from initial awareness to conversion and retention

ASSUMPTION: The Growth Marketing Executive role at Laka involves a wide range of projects, from strategic planning and campaign development to website optimization and automation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Laka approach data privacy and security, particularly when working with sensitive customer data?
• What are the most significant challenges facing the Growth Marketing team in the next 6-12 months, and how can this role contribute to addressing them?
• How does Laka support the professional development and growth of its employees, particularly within the marketing team?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to achieving that vision?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to Laka's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview
• If you have any questions about the role or the application process, please contact Laka's HR team at support@laka.co

• Follow up with Laka's HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.