📌 Core Information
🔹 Job Title: Growth Marketing Hacker: Exchange & Main App
🔹 Company: Crypto.com
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Crypto.com is seeking a Growth Marketing Hacker to drive user growth and engagement for their Exchange and Crypto.com App. This role requires a strategic marketer with a strong analytical mindset and experience in fast-paced environments. Key aspects of this role include:
- Developing go-to-market strategies and product positioning
- Launching integrated marketing campaigns across various channels
- Conducting user research and market intelligence to inform product decisions
- Designing lifecycle programs to drive user activation and retention
ASSUMPTION: This role requires a deep understanding of the crypto market and competitive landscape. Familiarity with community-led growth and regulated industries is a plus.
📋 Key Responsibilities
✅ Strategy & Positioning
- Partner with product and strategy teams to own the roadmap for Exchange and Main App verticals
- Develop value propositions and user personas to differentiate the platform
- Lead creative/copy positioning and brief submission for growth teams
✅ Launch Execution
- Manage go-to-market planning for feature launches in collaboration with product teams
- Conceptualize integrated marketing campaigns across various channels
- Coordinate with local market teams for region-specific rollouts
✅ Customer Insights & Market Intelligence
- Analyze market trends and conduct competitive benchmarking
- Run user interviews, feedback loops, and surveys to understand user pain points
- Feed findings back into product and growth teams to inform prioritization and positioning
✅ Growth & Retention
- Design lifecycle programs that drive user activation, trading volume, and long-term retention
- Conceptualize promotions, streaks, and incentive programs to boost engagement and retention
- Work with data, analytics, and product teams to identify drop-off points and optimize onboarding and reactivation flows
✅ Performance & Reporting
- Define KPIs across funnel metrics, retention, and campaign impact
- Report using tools like GA4, Tableau, and Mixpanel, working closely with analytics and product teams to iterate quickly
ASSUMPTION: This role requires strong analytical skills and the ability to work cross-functionally in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 3 to 5 years of experience in product marketing, ideally with a background in cryptocurrency
- Proven success launching and scaling B2C products or platforms
- Experience working cross-functionally in fast-paced environments
Required Skills:
- Excellent communication and copywriting skills
- Highly collaborative with a bias to action
- Analytical mindset with proficiency in marketing analytics and user research
- Experience in regulated industries or financial services is a plus
- Bonus: Crypto native or familiarity with community-led growth
Preferred Skills:
- Familiarity with GA4, Tableau, and Mixpanel
- Experience in competitive benchmarking and user interviews
- Knowledge of lifecycle marketing and customer retention strategies
ASSUMPTION: Candidates with a strong understanding of the crypto market and experience in regulated industries will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-senior level marketing roles in Los Angeles)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching
- Unlimited PTO
- Flexible work arrangements
Working Hours: Full-time, 40 hours per week with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically cryptocurrency trading and mobile payments
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- Crypto.com is a leading crypto trading platform with over 100 million users worldwide
- Committed to accelerating the adoption of cryptocurrency through their vision: Cryptocurrency in Every Wallet™
- Focuses on regulatory compliance, security, and privacy
Company Specialties:
- Blockchain
- Cryptocurrency
- FX
- Mobile Payments
Company Website:
crypto.com
ASSUMPTION: Crypto.com is a well-established company in the cryptocurrency industry, with a strong focus on regulatory compliance and user privacy.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Growth Marketing
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on various aspects of the business, from product to marketing to growth
- Exposure to a global team and user base, providing diverse learning experiences
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on innovation and creativity
Office Location(s):
- 1 Raffles Quay (North Tower), #09-06, Singapore
- 16A "G. M. Dimitrov" Blvd., Bernard Iztok Tower, Sofia, Bulgaria
- 26/F Pacific Plaza, 410 Des Voeux Rd W, Shek Tong Tsui, Hong Kong
- 15 Bishopsgate, London EC2N 3AR, London, England
- 3001, Block D, China Resources Land Building, Nanshan District, Shenzhen, China
- 13 Classon House, Dundrum Business Park, Dublin, Ireland
- Spinola Park, Triq Mikiel Ang Borg, St Julian's SPK1000, Malta
- 17 Jong-ro 3-gil, Cheongjin-dong, Jongno-gu, Seoul, South Korea
- Egitim Mah. Adim SK. orjin IS Merkezi Blok No: 10-18 IC Kapi No: 41, Kadikoy, Turkey
Geographic Context:
- Los Angeles, California, United States: A vibrant, multicultural city with a thriving tech industry and a strong focus on innovation and entrepreneurship
- Crypto.com's global presence allows for collaboration with teams across various time zones and cultures
Work Schedule: Full-time, 40 hours per week with flexible work arrangements available
ASSUMPTION: The work environment at Crypto.com is dynamic and collaborative, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening
2. Phone or video screen with the hiring manager
3. In-depth interview with the growth marketing team
4. Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Knowledge of the crypto market and competitive landscape
- Ability to work cross-functionally in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of the crypto market and competitive landscape
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your approach to user research and market intelligence
ATS Keywords: Growth Marketing, Product Marketing, User Research, Data Analysis, Crypto, Competitive Benchmarking, User Engagement, Campaign Management, Lifecycle Programs, Go-to-market Strategy, Creative Execution, Customer Insights, Analytical Mindset
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, communication skills, and knowledge of the crypto market.
🛠️ Tools & Technologies
- GA4
- Tableau
- Mixpanel
- Asana (project management)
- Slack (communication)
- Google Workspace (collaboration)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Compliance-focused
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
- Compliance-focused and risk-aware
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the crypto market?
- Can you provide an example of a time when you conducted user research and used the findings to inform a marketing campaign?
- How do you approach working cross-functionally in a fast-paced environment?
ASSUMPTION: Candidates who align with Crypto.com's company values and work style will be well-suited to this role.
⚠️ Potential Challenges
- The crypto market is volatile and unpredictable, requiring adaptability and resilience
- The role requires a deep understanding of the crypto market and competitive landscape, which may be challenging for candidates without relevant experience
- The work environment is fast-paced and dynamic, which may be overwhelming for candidates who prefer a more structured or stable work environment
📈 Similar Roles Comparison
- Product Marketing Manager (Crypto)
- Growth Marketing Manager (Fintech)
- Marketing Manager (Crypto Exchange)
- Marketing Manager (Financial Services)
ASSUMPTION: This role is unique in its focus on the crypto market and the need for a strong understanding of the competitive landscape. However, the skills and experience required for this role are transferable to other marketing and growth roles in the fintech industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new feature on the Crypto.com Exchange
- Conducting user research to inform the positioning of the Crypto.com App in a new market
- Launching an integrated marketing campaign to drive user engagement and retention for the Crypto.com App
- Analyzing market trends and competitive benchmarking to identify opportunities for growth and differentiation
ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role. The specific projects and initiatives will vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for the Crypto.com Exchange and App?
- What are the biggest challenges facing the Crypto.com Exchange and App in the next 12 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to innovation and risk-taking in the crypto market?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the crypto market. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your approach to user research and market intelligence
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
