📌 Core Information
🔹 Job Title: Growth Marketing Hacker: Sports & Prediction Markets
🔹 Company: Crypto.com
🔹 Location: Los Angeles, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategy for new sports products and prediction markets
- Collaborating with cross-functional teams to drive user acquisition and engagement
- Conducting market intelligence and customer insights to inform product development
- Launching and optimizing campaigns across multiple channels
- Monitoring and reporting on performance metrics to iterate quickly
ASSUMPTION: This role requires a strong understanding of both sports products and marketing strategies to drive growth and engagement.
📋 Key Responsibilities
✅ Strategy & Positioning: Partner with product and strategy teams to own the roadmap, develop differentiated messaging, and create tailored user journeys.
✅ Launch Execution: Lead GTM for new market/sport entries and product features, coordinate cross-functionally, and drive growth loops.
✅ Customer Insights & Market Intelligence: Analyze competitor offerings, run surveys and interviews, and propose product and marketing initiatives.
✅ Growth & Retention: Build acquisition and lifecycle campaigns, optimize user onboarding, and launch engagement programs tied to live sports events.
✅ Performance & Reporting: Define KPIs, report using tools like GA4 and Tableau, and work closely with analytics and product to iterate quickly.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams to ensure seamless, impactful launches and ongoing adoption.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience in product marketing, with a focus on sports products
Required Skills:
- Proven success launching and scaling B2C products or platforms
- Excellent communication and copywriting skills
- Highly collaborative with experience working cross-functionally in fast-paced environments
- Analytical mindset with proficiency in marketing analytics and user research
Preferred Skills:
- Experience in regulated industries or financial services
- Familiarity with DeFi, Web3 wallets, or community-led growth
ASSUMPTION: Candidates with experience in both sports products and marketing will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the Los Angeles area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and company holidays
- Flexible work arrangements
- Employee discounts on Crypto.com products and services
Working Hours: Full-time, 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on cryptocurrency and blockchain technology
Company Size: 1,001-5,000 employees, which means there are ample opportunities for growth and collaboration across various teams
Founded: 2016, with a mission to accelerate the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™
Company Description:
- Crypto.com is a global cryptocurrency platform that provides a range of services, including trading, payments, and staking
- The company is committed to regulatory compliance, security, and privacy
- Crypto.com has a strong focus on user experience and innovation
Company Specialties:
- Blockchain and cryptocurrency
- Financial services, including FX and mobile payments
- Regulatory compliance and security
Company Website: crypto.com
ASSUMPTION: Crypto.com's focus on regulatory compliance and security makes it an attractive employer for candidates seeking a stable and reputable company in the cryptocurrency industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Growth Marketing and works closely with product managers, cross-functional teams, and other stakeholders
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities as the company expands
- Opportunities to work on high-impact projects and initiatives
- Exposure to various aspects of the business, including product development, user acquisition, and customer engagement
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing within the cryptocurrency industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Los Angeles, California, United States
Geographic Context:
- Los Angeles is a major hub for the technology and entertainment industries
- The city offers a diverse range of cultural, recreational, and culinary experiences
- Crypto.com's office is located in a vibrant and dynamic neighborhood, providing easy access to public transportation, restaurants, and other amenities
Work Schedule: Standard business hours, with flexibility for remote work and flexible scheduling
ASSUMPTION: The Los Angeles office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Case study or presentation to assess problem-solving and communication skills
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and presentation skills
- Collaboration and teamwork
- Analytical and data-driven decision-making
Application Tips:
- Highlight your experience with sports products and marketing strategies in your resume and cover letter
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Demonstrate your understanding of the cryptocurrency industry and Crypto.com's mission and values
ATS Keywords: Growth Marketing, Product Marketing, Sports Products, User Acquisition, Brand Positioning, Campaign Planning, Market Intelligence, Customer Insights, Data Analysis, Collaboration, Copywriting, Gamification, User Research, Engagement Programs, Performance Reporting, Sports, Crypto
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, and be prepared to discuss their approach to marketing strategies and campaigns in the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management software (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Security First
- One Team, One Dream
- Innovation Never Stops
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with data and analytics to inform decision-making?
- Do you enjoy working in a fast-paced and dynamic environment?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Candidates who are a strong cultural fit for Crypto.com will be passionate about cryptocurrency, collaborative, data-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and project management skills
- Keeping up with the rapidly evolving cryptocurrency industry may require continuous learning and adaptation
- Competing in the highly competitive cryptocurrency market may require innovative and strategic thinking
ASSUMPTION: Candidates should be prepared to face these challenges head-on and be committed to continuous learning and improvement to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on sports products and prediction markets within the cryptocurrency industry
- Compared to traditional marketing roles, this position requires a strong understanding of both sports products and marketing strategies
- Career paths in this role may include advancement to senior marketing roles or taking on additional responsibilities as the company expands
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a go-to-market strategy for a new sports product launch
- Conducting market research to inform product development and marketing strategies
- Launching and optimizing campaigns across multiple channels to drive user acquisition and engagement
- Monitoring and reporting on performance metrics to iterate quickly and improve campaign effectiveness
ASSUMPTION: These sample projects provide a sense of the types of initiatives and responsibilities this role may involve.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for Crypto.com's sports products and prediction markets?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Crypto.com support the professional development and growth of its employees?
- What are the most challenging aspects of working in the cryptocurrency industry, and how does Crypto.com address these challenges?
- How does Crypto.com foster a collaborative and inclusive work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on sports products and marketing strategies
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Demonstrate your understanding of the cryptocurrency industry and Crypto.com's mission and values in your cover letter
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
