Growth Marketing Intern - CRM

📌 Core Information

🔹 Job Title: Growth Marketing Intern - CRM

🔹 Company: Parfumado

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting CRM marketing operations
• Creating and analyzing email campaigns
• Collaborating with creative teams for campaign ideation
• Optimizing messaging, design, and timing through A/B tests
• Improving customer journeys and automated flows within CRM tools

ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in CRM and growth marketing within a dynamic tech startup environment.

📋 Key Responsibilities

✅ Supporting email and flyer campaigns by briefing, collecting, and creating assets

✅ Contributing to the ideation of different marketing campaigns

✅ Analyzing and reporting campaign, email, and flyer performance based on specific KPIs

✅ Setting up and analyzing A/B tests to optimize messaging, design, and timing

✅ Helping build and improve customer journeys and automated flows within CRM tools

✅ Understanding Parfumado users and identifying improvement areas to communicate with them

ASSUMPTION: The role requires strong analytical skills, creativity, and commercial orientation to succeed in a fast-paced, data-driven environment.

🎯 Required Qualifications

Education: Currently studying (or recently finished) at HBO or university level, in Marketing, Business, Communication, or a related field

Experience: None specified, but relevant internship or project experience is a plus

Required Skills:

• Knowledge & interest in CRM - growth marketing
• Analytical skills and decision-making based on data
• Strong communication skills and ease of making contact
• Creative mindset and commercial orientation

Preferred Skills:

• Fluency in Dutch and good command of English
• Availability for 4 or 5 days a week for at least 5 months
• Based in Amsterdam or surroundings

ASSUMPTION: While not explicitly stated, proficiency in CRM software (e.g., HubSpot, Salesforce) and marketing automation tools would be beneficial but not required for this role.

💰 Compensation & Benefits

Salary Range: €400 per month (based on a full-time internship)

Benefits:

• Delicious healthy lunch at the office
• Discounts at Adidas, Zalando, NAK-D, and many more through Corporate Benefits platform
• Special discounts on Parfumado products
• Monthly perfume of your choice

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on the provided monthly allowance and standard full-time internship hours. Benefits are listed as provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet (specifically, E-commerce and Subscriptions)

Company Size: Small (11-50 employees) - Expect a close-knit team and direct collaboration with founders

Founded: 2017 - Parfumado is a relatively young, fast-growing startup

Company Description:

• Europe’s leading online platform for high-end perfume discovery
• Focuses on personalized, accessible, and innovative experiences
• Driven by data and offering flexible, affordable options

Company Specialties:

• Subscriptions
• Internet
• E-commerce
• Data Analytics

Company Website: http://www.parfumado.com

ASSUMPTION: Parfumado's focus on data-driven decision-making and personalized experiences creates an environment where interns can learn and grow quickly.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: Reports directly to the CRM Marketer and CRM Manager, with close collaboration with the marketing team and founders

Work Arrangement: On-site, 4 or 5 days a week for at least 5 months

Growth Opportunities:

• Potential full-time employment after the internship
• Exposure to various aspects of growth marketing and CRM
• Working closely with founders and gaining valuable mentorship

ASSUMPTION: This role offers significant growth potential, given Parfumado's fast-paced environment and the opportunity to work closely with founders.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Amsterdam

Office Location(s): Joop Geesinkweg 201, Amsterdam, 1114 AB, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong tech industry
• Easy access to public transportation and amenities
• Close proximity to Schiphol Airport

Work Schedule: Standard office hours, with flexibility for team meetings and events

ASSUMPTION: The Amsterdam office provides a dynamic, innovative work environment that fosters collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Resume or LinkedIn profile review
• Video call with the hiring manager
• Assignment with the manager
• Meet-the-founders chat

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Creativity and commercial orientation
• Communication skills and ease of making contact
• Alignment with Parfumado's brand values and company culture

Application Tips:

• Highlight relevant coursework, projects, or internships demonstrating CRM and growth marketing skills
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare examples of your analytical thinking and creative problem-solving skills

ATS Keywords: CRM, growth marketing, email campaigns, A/B testing, customer journeys, data analysis, commercial orientation

ASSUMPTION: Parfumado's interview process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision-making and creativity.

🛠️ Tools & Technologies

• CRM software (e.g., HubSpot, Salesforce)
• Marketing automation tools (e.g., Mailchimp, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: While not explicitly stated, proficiency in these tools is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Personalized
• Accessible
• Innovative

Work Style:

• Collaborative and data-driven
• Fast-paced and dynamic
• Close-knit team with direct collaboration with founders

Self-Assessment Questions:

• How do you approach personalizing marketing campaigns for different user segments?
• Can you describe a time when you used data to inform a marketing decision or strategy?
• How do you stay organized and manage your time in a fast-paced, dynamic work environment?

ASSUMPTION: Parfumado values candidates who align with their brand values and can thrive in a fast-paced, data-driven environment.

⚠️ Potential Challenges

• Managing multiple tasks and projects simultaneously in a fast-paced environment
• Working with large datasets and drawing meaningful insights
• Adapting to a close-knit team and direct collaboration with founders
• Balancing internship responsibilities with academic commitments

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a willingness to learn and adapt in a fast-paced environment.

📈 Similar Roles Comparison

• This role focuses more on CRM and growth marketing operations compared to similar roles in marketing or communications
• Parfumado's data-driven approach sets it apart from other companies in the e-commerce and subscription industries
• This internship offers a unique opportunity to work closely with founders and gain valuable mentorship

ASSUMPTION: While this role shares similarities with other marketing internships, its focus on CRM and growth marketing operations, along with the opportunity to work closely with founders, sets it apart.

📝 Sample Projects

• Analyzing customer data to identify trends and optimize marketing campaigns
• Collaborating with the creative team to develop and execute a targeted email campaign
• Improving customer journeys and automated flows within CRM tools to enhance user experience

ASSUMPTION: These sample projects reflect the core responsibilities of the CRM Marketing Intern role and provide insight into the day-to-day tasks and initiatives.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role contribute to Parfumado's overall growth strategy?
• What opportunities are there for professional development and growth within this role?
• How does Parfumado support work-life balance for its employees?
• What is the company culture like, and how does this role fit into the team dynamic?

ASSUMPTION: These questions help applicants better understand the role, the company, and the work environment, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume or LinkedIn profile through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your analytical thinking and creative problem-solving skills for the interview
• Follow up within 3 business days if you haven't heard back from the hiring manager

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.