Growth Marketing Lead

📌 Core Information

🔹 Job Title: Growth Marketing Lead

🔹 Company: Soil Capital

🔹 Location: Paris, Louvain-la-Neuve (Belgium), or London preferred

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing & Communication

🔹 Date Posted: 2025-05-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with remote work possible)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing strategies to close corporate partners and promote brand
• Planning and executing multi-channel marketing campaigns
• Collaborating with various departments to drive lead generation
• Creating high-impact content for corporate audiences
• Managing corporate marketing content across digital platforms

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B marketing, preferably in sustainability or agriculture.

📋 Key Responsibilities

✅ Campaign & Content Execution:

• Support planning and rollout of multi-channel marketing campaigns
• Support outbound and account-based marketing campaigns
• Translate market insights into powerful marketing initiatives
• Create high-impact content for different corporate audiences

✅ Brand & Communication:

• Ensure brand consistency across all corporate touchpoints
• Collaborate with PR and communications partners to amplify visibility

✅ Event Coordination:

• Assist in the organization of corporate online webinars, roundtables, and industry event participation
• Support production of materials and follow-up to ensure successful execution and lead capture during events
• Represent Soil Capital at industry events, conferences, and key networking opportunities

✅ Digital & CRM Support:

• Manage corporate marketing content across digital platforms
• Support CRM-driven campaigns in collaboration with sales

✅ Performance & Data-Driven Optimization:

• Leverage data and metrics to track, analyze, and optimize campaign performance and ROI

✅ Cross-Team Collaboration:

• Work closely with the corporate sales team to align marketing initiatives with prospecting and sales goals
• Build strong, trust-based relationships with key stakeholders
• Partner with Product, Agronomy, and Farmer teams to translate field insights into meaningful content

ASSUMPTION: This role requires strong project management skills, the ability to work well under pressure, and a passion for sustainability.

🎯 Required Qualifications

Education: Master’s degree in Marketing, Business Administration, Communications, or a related field.

Experience: 5 years of experience in corporate or B2B marketing, preferably in sustainability, agriculture, or food systems.

Required Skills:

• Proven ability to execute impactful marketing strategies in complex B2B environments
• Strong content creation and storytelling skills
• Experience with CRM systems (e.g., HubSpot) and digital marketing tools
• Comfortable using analytics tools and making data-informed decisions
• Excellent organizational and project management abilities

Preferred Skills:

• Experience with Account-based Marketing (ABM)
• Fluency in French (working knowledge)

ASSUMPTION: Candidates with experience in sustainability or agriculture, and a strong entrepreneurial mindset, will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and location)

Benefits:

• Work with a passionate team leading the transition to regenerative agriculture
• A mission-driven culture with autonomy, impact, and growth opportunities
• A pan-European work environment at the crossroads of farming and corporate sustainability

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Europe.

📌 Applicant Insights

🔍 Company Context

Industry: Soil Capital operates in the farming industry, focusing on regenerative agriculture and sustainability. The company is at the forefront of the low-carbon transition of farms and works with farmers to tackle the ecological crisis.

Company Size: Soil Capital has 11-50 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2013, with a mission to reward and fairly compensate farmers for their key role in tackling the ecological crisis.

Company Description:

• Soil Capital is a mission-driven company with long expertise in regenerative agriculture
• The company spearheads the low-carbon transition of farms and operates internationally
• Soil Capital launched Europe’s first certified carbon payment programme in 2019

Company Specialties:

• Sustainability
• Soil Conservation
• Precision Agriculture
• Grasslands
• Agroforestry
• Holistic Management
• Cover Crops
• No Till
• Regenerative Agriculture
• Organic Farming
• Carbon farming
• regen ag
• carbon payment
• and arable farm

Company Website: http://www.soilcapital.com

ASSUMPTION: Soil Capital's focus on sustainability and regenerative agriculture makes it an attractive employer for environmentally-conscious candidates.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals looking to apply their skills in a mission-driven, growth-oriented environment.

Reporting Structure: The Growth Marketing Lead reports directly to the Head of Marketing & Communication.

Work Arrangement: This role is primarily on-site, with remote work possible. The specific work arrangement may vary depending on the location.

Growth Opportunities:

• As Soil Capital continues to grow, there may be opportunities for the Growth Marketing Lead to take on more responsibilities or move into a management role
• The company's focus on sustainability and regenerative agriculture provides opportunities for learning and professional development

ASSUMPTION: Candidates should be prepared for a fast-paced, mission-driven environment with opportunities for growth and impact.

🌍 Location & Work Environment

Office Type: Soil Capital has offices in Paris, Louvain-la-Neuve (Belgium), and London. The specific office location may vary depending on the candidate's preference and the company's needs.

Office Location(s): Paris, Louvain-la-Neuve (Belgium), London

Geographic Context:

• Paris: A vibrant city with a strong focus on sustainability and innovation
• Louvain-la-Neuve (Belgium): A university town with a high quality of life and a strong sense of community
• London: A global hub for business, finance, and culture

Work Schedule: The standard work schedule is Monday to Friday, with flexible hours to accommodate the needs of the role and the team.

ASSUMPTION: Candidates should be prepared to work in a dynamic, international work environment with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing & Communication to discuss the role, responsibilities, and expectations
• Final interview with key stakeholders to assess fit and answer any remaining questions

Key Assessment Areas:

• Marketing strategy and campaign planning
• Content creation and storytelling skills
• Experience with CRM systems and digital marketing tools
• Ability to work well under pressure and manage multiple projects
• Alignment with Soil Capital's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your experience with marketing strategies, campaign planning, and content creation
• Demonstrate your understanding of Soil Capital's mission and values, and how your skills and experience align with the company's goals

ATS Keywords: Marketing strategy, campaign planning, content creation, CRM systems, digital marketing, sustainability, agriculture, regenerative agriculture, carbon farming, carbon payment

ASSUMPTION: The application process may vary depending on the specific needs of the role and the company.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Project management tools (e.g., Asana, Trello, or Monday.com)
• Analytics tools (e.g., Google Analytics, Mixpanel, or Hotjar)

ASSUMPTION: The specific tools and technologies used may vary depending on the role and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Soil Capital is committed to its mission of regenerative agriculture and sustainability
• Collaborative: The company values teamwork and cross-functional collaboration
• Innovative: Soil Capital is at the forefront of the low-carbon transition of farms and is always looking for new and creative solutions

Work Style:

• Dynamic: Soil Capital is a fast-growing, mission-driven company with a fast-paced work environment
• International: The company has offices in multiple countries and works with partners and clients around the world
• Mission-focused: Soil Capital's work is driven by its mission to reward and fairly compensate farmers for their key role in tackling the ecological crisis

Self-Assessment Questions:

• Do you share Soil Capital's commitment to sustainability and regenerative agriculture?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on collaboration and teamwork?
• Do you have experience working with CRM systems and digital marketing tools?
• Are you able to work well under pressure and manage multiple projects?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Soil Capital's mission and values, as well as their ability to thrive in a dynamic, international work environment.

⚠️ Potential Challenges

• The fast-paced, mission-driven nature of the role may require candidates to work long hours or be available outside of standard business hours
• The role may require candidates to travel for industry events, conferences, and key networking opportunities
• The role may require candidates to work with a diverse range of stakeholders, including corporate clients, industry partners, and internal teams
• The role may require candidates to manage multiple projects and deadlines simultaneously

ASSUMPTION: Candidates should be prepared for a fast-paced, dynamic work environment with a strong focus on collaboration and teamwork.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Senior Marketing Manager role in a mid-sized or enterprise-level company
• However, the focus on sustainability and regenerative agriculture makes this role unique and particularly attractive for candidates interested in making a positive impact
• Career progression in this role may lead to a Head of Marketing or similar leadership position as Soil Capital continues to grow

ASSUMPTION: Candidates should be prepared for a unique, mission-driven role with opportunities for growth and impact in the sustainability and regenerative agriculture industries.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to close corporate partners in the agri-food sector
• Creating high-impact content for corporate audiences, including thought leadership pieces, case studies, and presentations
• Managing corporate marketing content across digital platforms, including the website, social media, and email

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and organization?
• What are the key challenges facing the marketing team, and how can this role help address them?
• How does Soil Capital support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role structured to support it?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing strategies, campaign planning, and content creation
• Prepare for your interview by researching Soil Capital's mission, values, and industry, and be ready to discuss your alignment with the company's goals
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.