📌 Core Information
🔹 Job Title: Growth Marketing Lead
🔹 Company: Moloco
🔹 Location: Redwood City, California, United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 6+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and executing full-funnel growth campaigns across paid, owned, earned, and co-marketing channels
- Owning strategy and execution for global and regional campaigns, collaborating with cross-functional teams
- Segmenting and targeting high-value accounts using ABM tools and contact-based strategies
- Championing experimentation and rapid iteration to drive efficiency
- Leveraging marketing automation tools to drive personalized outreach and lifecycle nurturing
ASSUMPTION: This role requires a strategic and hands-on growth marketer with a strong background in B2B SaaS or ad tech, comfortable working in a global environment and collaborating with various teams.
📋 Key Responsibilities
✅ Design and execute full-funnel growth campaigns across paid, owned, earned, and co-marketing channels
✅ Own strategy and execution for global and regional campaigns, aligning closely with marketing and cross-functional teams
✅ Segment and target high-value accounts using ABM tools and contact-based strategies
✅ Collaborate with Content and Creative teams to develop personalized landing pages, email series, and paid ad creative that convert contacts through the funnel
✅ Partner with internal Marketing operations team and Go-to-market team to define success metrics, track campaign performance, funnel progression, and iterate rapidly
✅ Champion experimentation: A/B test copy, audiences, channel mixes, and user flows to drive efficiency
✅ Leverage marketing automation tools and grow tech stack for campaign workflows to drive personalized outreach and lifecycle nurturing
✅ Help scale what works: codify campaign learnings, support localization, and build a repeatable growth engine across regions
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive revenue growth and help businesses discover the power of Moloco’s AI-driven performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in growth marketing or performance marketing
Required Skills:
- Proven experience marketing B2B SaaS or ad tech products, ideally in mobile, programmatic, or app marketing ecosystems
- Deep experience with paid media (LinkedIn, Google Display, Meta, etc.), marketing automation, and attribution tools
- Strong command of account-based marketing, segmentation, and audience targeting
- Experience working with creative and brand teams to turn insight into bold campaign ideas
- Global or multi-regional campaign and channel experience (across AMER, EMEA, APAC)
- Data-savvy: Comfortable owning funnel metrics, crafting dashboards, and presenting to leadership
- Agile mindset: Iterates fast, writes own briefs, and ships MVPs before perfect
Preferred Skills:
- Experience with specific marketing automation tools (HubSpot, Salesforce, 6Sense, etc.)
- Fluency in multiple languages
ASSUMPTION: A strong background in growth marketing, familiarity with ad tech, and experience working with cross-functional teams are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $133,000 - $199,000 USD per year (based on AI estimate)
Benefits:
- Competitive benefits package
- Innovative benefits that empower employees to do the best work of their careers
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a growth marketing lead role in the United States. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2013
Company Description:
- Moloco is a machine learning company empowering organizations to grow through operational machine learning
- They offer solutions for performance advertising, retail media, and streaming monetization
- Moloco has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore
Company Specialties:
- Google AdX
- BigQuery
- Machine Learning
- Programmatic Advertising
- Adtech
- Advertising
- Retail Media
- DSP
- Demand Side Platform
- and Commerce Media
Company Website: Moloco
ASSUMPTION: Moloco is a well-established company in the ad tech industry, with a strong focus on machine learning and performance advertising.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Remote OK, with offices in multiple locations
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Chance to work on high-impact campaigns and drive revenue growth
- Opportunity to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Redwood City, CA; Bellevue, WA; San Francisco, CA; Singapore; Seoul, South Korea; Tokyo, Japan; London, UK; Berlin, Germany
Geographic Context:
- Redwood City, CA: Located in the San Francisco Bay Area, with a mix of urban and suburban environments
- Bellevue, WA: A suburb of Seattle, with a mix of urban and natural surroundings
- San Francisco, CA: A major urban center with diverse neighborhoods and a vibrant tech industry
- Singapore: A global commerce hub with a multicultural population and a tropical climate
- Seoul, South Korea: A bustling metropolis with a mix of traditional and modern architecture
- Tokyo, Japan: The capital city of Japan, known for its unique blend of traditional and modern culture
- London, UK: A major global city with a diverse population and a rich history
- Berlin, Germany: A vibrant city with a mix of historical and modern architecture, known for its art and culture scene
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The hybrid work environment offers flexibility and the opportunity to work remotely, with access to on-site resources and collaboration when needed.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Behavioral and skills assessment with the hiring manager
- Final interview with the VP of Marketing
- Background check and offer
Key Assessment Areas:
- Growth marketing and campaign strategy
- Paid media and marketing automation experience
- Data analysis and reporting skills
- Cross-functional collaboration and communication
- Cultural fit and alignment with Moloco's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful growth campaigns you've led or contributed to
- Showcase your data analysis and reporting skills through relevant examples or projects
- Demonstrate your understanding of Moloco's business and the role's requirements in your cover letter
- Follow up with the hiring team after your interview to express your interest in the role
ATS Keywords: Growth Marketing, Performance Marketing, B2B SaaS, Ad Tech, Mobile Marketing, Programmatic Marketing, Account-Based Marketing, Segmentation, Audience Targeting, Paid Media, Marketing Automation, Attribution Tools, Creative Collaboration, Global Campaigns, Data Analysis, Agile Mindset
ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, hands-on execution, and cultural fit for the role.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- 6Sense
- LinkedIn
- Google Display
- Meta
- BigQuery
- Google Analytics
- Marketo
- Asana
ASSUMPTION: The tools and technologies listed are commonly used in growth marketing roles and may vary based on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Lead with Humility
- Uncapped Growth Mindset
- Create Real Value
- Go Further Together
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and focused on driving growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
- Do you have a strong growth mindset and a desire to learn and improve continuously?
- Are you comfortable owning funnel metrics and driving data-informed decisions?
- Do you align with Moloco's values and company culture?
ASSUMPTION: Moloco values candidates who are humble, curious, and results-driven, with a strong focus on collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple global and regional campaigns simultaneously
- Balancing strategic planning and hands-on execution
- Working with diverse teams across different time zones
- Keeping up with the fast-paced nature of the ad tech industry
- Adapting to changes in marketing trends and technologies
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on growth and performance, with a data-driven approach to campaign strategy and execution
- Compared to other growth marketing roles, this position offers a unique opportunity to work with a cutting-edge machine learning platform and drive revenue growth for a wide range of businesses
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a global ABM campaign to target high-value accounts in the retail sector
- Launching a multi-channel performance marketing campaign to drive user acquisition for a mobile gaming app
- Optimizing a programmatic advertising campaign to improve ROI and drive revenue growth for an e-commerce platform
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Growth Marketing Lead may face in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams and stakeholders?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Moloco support work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful growth campaigns you've led or contributed to
- Showcase your data analysis and reporting skills through relevant examples or projects
- Demonstrate your understanding of Moloco's business and the role's requirements in your cover letter
- Follow up with the hiring team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
