Growth Marketing Lead

📌 Core Information

🔹 Job Title: Growth Marketing Lead

🔹 Company: GetGround

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Hybrid (4 days in-office)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven performance marketing strategies
• Optimizing conversion rates and customer acquisition funnels
• Driving website optimization efforts and SEO initiatives
• Collaborating with cross-functional teams to drive growth

ASSUMPTION: This role requires a strong analytical mindset and experience in growth marketing to drive results in a dynamic startup environment.

📋 Key Responsibilities

✅ Develop and execute data-driven performance marketing and organic growth strategies

✅ Support performance marketing across PPC, social media, and other digital channels

✅ Optimize conversion rates and customer acquisition funnels

✅ Drive website optimization efforts, including A/B testing, heat mapping, user journey analysis, and landing page enhancements

✅ Drive SEO efforts, including technical optimisation, on-page strategies, and off-page tactics

✅ Use analytics tools to track performance and generate insights

ASSUMPTION: This role requires a hands-on approach to data analysis and a strong understanding of marketing channels to drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in a growth marketing role, ideally in a tech scale-up

Required Skills:

• Proven track record in growth marketing
• Strong analytical and data-driven decision-making skills
• Familiarity with marketing channels (PPC, social media, SEO)
• Experience with analytics tools (Looker, Hubspot, GA4)

Preferred Skills:

• Proficient in growth marketing and SEO tools
• Strong collaborator and influencer in cross-functional teams

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and a strong understanding of SEO best practices are expected for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a 5-10 year experienced growth marketing professional in London)

Benefits:

• Stock options in our scaling company
• Private health & dental insurance
• 12 Mental health days off annually (1 per month) PLUS holidays + public holidays
• Monthly wellness budget
• 1 paid Community day off (paid day off to volunteer for a charitable cause)
• Hybrid working (4 days in-office)
• Free breakfast daily
• Team and company-wide events
• 360° performance reviews to promote a culture of growth and development
• Support for conferences and professional learning & development

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (4 days in-office)

ASSUMPTION: The salary range is estimated based on industry standards for a 5-10 year experienced growth marketing professional in London. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Fintech, Real Estate)

Company Size: 51-200 employees (Mid-size)

Founded: 2018

Company Description:

• GetGround is a VC-backed, disruptive technology business focused on making real estate more transparent, trustworthy, and accessible
• The company aims to make the world fairer and more productive by creating greater access to high-value assets like real estate
• GetGround's investment platform is focused on the UK property investment market, with a portfolio of products designed to simplify the process of finding, financing, and managing investments

Company Specialties:

• Real Estate Investment Platform
• Fintech
• Property Investment

Company Website: getground.co.uk

ASSUMPTION: GetGround is a mid-size company with a focus on innovation and growth in the real estate and fintech industries. The company's mission and values are centered around creating a more accessible and fair real estate investment landscape.

📊 Role Analysis

Career Level: Mid-level to Senior (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Growth or a similar position

Work Arrangement: Hybrid (4 days in-office, with flexibility for remote work)

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to expand responsibilities and contribute to strategic decision-making
• Possibility to progress to a leadership role within the Growth Marketing team or the wider organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in London

Office Location(s): 1 Lyric Square, Hammersmith, London, England W6 0NB, GB

Geographic Context:

• London is a major global city with a thriving tech and startup scene
• The office is located in Hammersmith, a vibrant and well-connected area of West London
• The office is easily accessible by public transportation, with numerous bus and tube stations nearby

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (4 days in-office)

ASSUMPTION: The work environment at GetGround is collaborative and dynamic, with a strong focus on innovation and growth. The office is located in a vibrant area of London, with excellent transportation links.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• On-site or virtual interview with the team
• Final interview with the CEO or a member of the executive team

Key Assessment Areas:

• Data-driven decision-making skills
• Marketing channel expertise
• Understanding of SEO best practices
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of GetGround's mission and values in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment

ATS Keywords: Growth Marketing, Data-Driven, Performance Marketing, SEO, PPC, Social Media, Analytics, Conversion Rate Optimization, Customer Acquisition, A/B Testing, User Journey Analysis, Landing Page Optimization, Digital PR, Backlink Acquisition, Collaboration, Influencing, Cross-Functional Teams

ASSUMPTION: The interview process at GetGround is designed to assess your technical skills, cultural fit, and alignment with the company's mission and values. The company uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords in your application materials.

🛠️ Tools & Technologies

• Looker
• Hubspot
• GA4
• SEMrush or similar SEO tools
• Google Ads
• Social media platforms (LinkedIn, Facebook, Instagram, Twitter)

ASSUMPTION: The tools and technologies listed are commonly used in growth marketing roles and may vary depending on the specific needs and preferences of the company.

👔 Cultural Fit Considerations

Company Values:

• No BS: GetGround values transparency, honesty, and direct communication
• Pursuit of excellence: The company strives for high standards and continuous improvement
• Feedback obsession: GetGround encourages open and constructive feedback to drive growth and development
• Healthy ego: The company fosters a culture of confidence, humility, and mutual respect

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teams
• Data-driven decision-making
• Focus on innovation and growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a wide breadth of responsibilities?
• Are you comfortable providing and receiving open and constructive feedback?
• Do you have a healthy ego and a strong sense of self-awareness?
• Are you confident in your ability to collaborate and influence cross-functional teams?

ASSUMPTION: GetGround's culture is centered around transparency, honesty, and continuous improvement. The company values a healthy ego, mutual respect, and a strong work ethic. Candidates who align with these values and are comfortable in a fast-paced, dynamic environment are likely to thrive at GetGround.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the fast-paced nature of the startup environment
• Balancing data-driven decision-making with creative execution
• Adapting to changes in the market and industry trends

ASSUMPTION: The Growth Marketing Lead role at GetGround presents several challenges, including managing multiple marketing channels, keeping up with the fast-paced startup environment, and balancing data-driven decision-making with creative execution. Successful candidates will be able to adapt to changes and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position offers a unique opportunity to drive growth in a dynamic startup environment focused on real estate investment
• Industry-specific context: The real estate investment market is a large and competitive space, with significant potential for growth and innovation
• Career path comparison: This role offers significant growth potential, with opportunities to expand responsibilities and contribute to strategic decision-making

ASSUMPTION: The Growth Marketing Lead role at GetGround presents a unique opportunity to drive growth in a dynamic startup environment focused on real estate investment. The role offers significant growth potential and the chance to make a meaningful impact on the company's success.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy to drive user acquisition and growth
• Optimizing conversion rates and customer acquisition funnels through A/B testing and user journey analysis
• Driving SEO efforts to improve organic traffic and search engine rankings

ASSUMPTION: The sample projects listed are representative of the types of initiatives a Growth Marketing Lead might undertake at GetGround. The specific projects and priorities will vary depending on the company's needs and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Growth Marketing team?
• How does GetGround support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GetGround measure the success of its growth marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: The key questions listed are designed to help you better understand the role, the team, and the company culture at GetGround. Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
• Research GetGround's mission, values, and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.