Growth Marketing Lead

📌 Core Information

🔹 Job Title: Growth Marketing Lead

🔹 Company: WATI.io

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving growth through SEO, content, affiliates, and website performance
• Wearing multiple hats and executing independently while collaborating across teams
• Working at one of Asia's fastest-growing SaaS companies
• Impactful role with a high-trust, high-ownership culture

ASSUMPTION: This role requires a strategic mindset, strong execution skills, and the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ AI-Enhanced & Classic SEO: Rank in top search results for high-intent ICP keywords, secure brand citations inside leading answer engines, and build a repeatable content-and-schema system.

✅ Full-Funnel Content: Publish strategic assets that shorten the buyer journey, equip Sales with conversion-ready case studies, and maintain a content operating rhythm.

✅ Conversion-First Website: Maintain sub-one-second global page-load times, continuously test and refine copy, design, and UX, and launch messaging experiments quickly.

✅ Affiliate & Partner Growth: Build a performance-aligned partner network that drives a meaningful share of new ARR while holding CAC flat, and launch co-marketing plays.

✅ Cross-Functional Orchestration: Ship coordinated launches with Product Marketing and Design on a two-week sprint cadence, and surface real-time content gaps from Sales and Success.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive growth and improve marketing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6-8 years of B2B SaaS marketing experience

Required Skills:

• Strong grasp of SEO, content, and website management (WordPress/Webflow a plus)
• Experience with affiliate/partner marketing
• Proven ability to execute full-funnel content strategies
• Hands-on experience with conversion rate optimization (CRO)
• Data fluency and performance-driven mindset
• Excellent written communication and project ownership
• Ability to lead cross-functional sprints and collaborate across teams

Preferred Skills:

• Tools: GA4, HubSpot, Ahrefs, SEMrush, Webflow
• Familiarity with SMB GTM motions (freemium/trial), ICP segmentation
• Experience marketing to India, LatAm, SEA
• Remote work experience

ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and a proven track record of driving growth through SEO, content, and website optimization will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Estimated based on experience and industry standards for a mid-level marketing role in Chennai)

Benefits:

• High-ownership, high-trust culture
• Collaborate with a diverse, global team
• Direct impact on business growth

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Chennai, India. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on conversational growth platforms and business messaging solutions

Company Size: 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and impact

Founded: 2019, with a brief history of rapid growth and expansion into global markets

Company Description:

• WATI is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth
• Trusted and loved by over 14,000 customers across 100+ countries, WATI has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice
• The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof, delivering measurable ROI while adapting to businesses of all sizes

Company Specialties:

• Customer Support
• Chatbot
• WhatsApp API
• WhatsApp Business
• Lead Generation
• Notification
• Business Messaging
• WhatsApp Business API
• Chat Automation
• Enterprise Solutions
• CPaaS
• SaaS
• WhatsApp
• Customer Services
• Customer Experience
• Conversational AI
• and Bulk Broadcast

Company Website: wati.io

ASSUMPTION: WATI's focus on conversational growth and customer relationships makes it an attractive choice for candidates interested in innovative, customer-centric marketing strategies.

📊 Role Analysis

Career Level: Mid-level marketing role with significant growth potential

Reporting Structure: This role reports directly to the Head of Marketing and collaborates with cross-functional teams, including Product, Sales, and Design

Work Arrangement: Hybrid (Remote OK) with flexible working hours and remote work options

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to make a significant impact on the company's growth and success
• Opportunity to learn and develop skills in a fast-paced, dynamic environment

ASSUMPTION: This role offers strong growth potential for candidates looking to make a significant impact in a mid-sized company with a high-trust, high-ownership culture.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK), with the option to work remotely full-time or part-time

Office Location(s): Chennai, Tamil Nadu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu, located on the Bay of Bengal
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene
• Chennai offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities

Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options

ASSUMPTION: Chennai offers a unique blend of cultural experiences and a lower cost of living, making it an attractive location for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and execution
• SEO and content management skills
• Cross-functional collaboration and communication
• Data-driven decision-making and performance analysis

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of SEO, content management, and website optimization
• Showcase your ability to work collaboratively and drive growth in a fast-paced environment

ATS Keywords: SEO, content marketing, website optimization, affiliate marketing, CRO, B2B SaaS, marketing strategy, cross-functional collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic mindset, and ability to work collaboratively in a fast-paced environment.

🛠️ Tools & Technologies

• GA4
• HubSpot
• Ahrefs
• SEMrush
• Webflow
• WordPress

ASSUMPTION: Familiarity with these tools will be beneficial for candidates, but not all tools may be required for the role.

👔 Cultural Fit Considerations

Company Values:

• High-ownership, high-trust culture
• Collaboration and teamwork
• Direct impact on business growth

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and communication
• Data-driven decision-making and performance analysis

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively and driving growth across teams?
• Do you have a strong data-driven mindset and a passion for performance analysis?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and have a strong data-driven mindset will be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams to drive growth
• Adapting to a high-ownership, high-trust culture with a strong focus on individual impact
• Working remotely and maintaining productivity in a hybrid work environment

ASSUMPTION: These challenges can be overcome by candidates who are organized, proactive, and comfortable working collaboratively in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role in a mid-sized company, with a focus on driving growth through SEO, content, and website optimization
• Unlike other marketing roles, this position requires a strong understanding of affiliate marketing and a data-driven mindset
• Career path comparison: This role can lead to a leadership position as the company expands, with opportunities for growth in marketing or other areas of the business

ASSUMPTION: Candidates should compare this role to similar marketing roles in mid-sized companies, focusing on the unique requirements and growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic traffic and rankings
• Creating and optimizing content for various stages of the buyer journey, from awareness to conversion
• Launching a successful affiliate marketing campaign to drive new ARR while holding CAC flat
• Collaborating with cross-functional teams to launch coordinated marketing campaigns and improve website performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, focusing on growth, optimization, and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the Marketing team collaborate with other departments, such as Product and Sales?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to remote work and work-life balance?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the WATI careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company and practicing your responses to common marketing interview questions
• Follow up with the HR team after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.