📌 Core Information
🔹 Job Title: Growth Marketing Lead, Affiliates
🔹 Company: Airbnb
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (US only)
🚀 Job Overview
Key aspects of this role include:
- Launching, scaling, and managing a new global Influencer Affiliates program
- Collaborating with cross-functional teams to ensure high-quality content delivery and exceeding KPI targets
- Developing partner compensation models and managing quarterly budgets
- Establishing a framework for adapting the global strategy to local markets
- Overseeing project management and cross-functional program development workflow
ASSUMPTION: This role requires a high level of strategic thinking and operational execution, with a focus on driving growth through influencer marketing.
📋 Key Responsibilities
✅ Manage overall influencer affiliate programming, including scaling US program while supporting local teams in 0 to 1 pilots worldwide
✅ Develop partner compensation models and manage quarterly budgets to ensure program drives brand and business impact
✅ Establish a framework and playbook for adapting the global strategy to local markets
✅ Collaborate with Comms, agencies, and local teams to source high-quality influencer prospects that meet pre-defined criteria, including identifying emerging creator talent for prospecting
✅ In consultation with Comms and local country teams, develop editorial calendar and write corresponding marketing briefs for both evergreen and one-time influencer campaigns
✅ Oversee a process to provide campaign briefs to influencers, review creative content, and manage influencer relationships
✅ Execute flawlessly against a deployment schedule of campaigns; report on results and recommend next steps on scaling
✅ Own project management and cross-functional program and campaign development workflow with dedicated Comms, Brand Marketing, Creative, Product, and Engineering teams
✅ Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs and working with operations to deliver solutions to fit unique needs
✅ Own comprehensive daily, weekly, and monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance
✅ Present updates, findings, and recommendations to leadership and cross-functional partners through decks and in-person presentations
ASSUMPTION: This role requires a strong focus on both strategic planning and operational execution, with a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in Growth Marketing and/or related functions within a consumer-facing, fast-paced ecommerce company, with broad expertise in digital marketing
Required Skills:
- Proven track record of scaling and managing an influencer marketing program for one or more large, global consumer brands
- Deep knowledge and expertise in building and executing creative and innovative influencer strategies across Instagram, TikTok, YouTube, and Twitter/X; strong familiarity with platform functionality and best practices
- Curiosity about emerging trends and platforms worldwide; can spot opportunity and formulate clear testing plan
- Working knowledge and familiarity with social, social listening, and influencer management tools like Sprinklr and CreatorIQ
- Additional experience in social media marketing, partnerships, business development, affiliate marketing, and product management are all pluses
- Experience working with teams in different regions and a high-level understanding of regional growth opportunities
- Deep understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc.
- Exceptional verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
- Exceptional project management and organization skills, with meticulous attention to detail
- A builder: ability to navigate ambiguous problems and processes and see the path forward
- Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations
- Should be extremely comfortable with Excel (functions, pivots, etc.); proficiency with writing and executing SQL queries is preferred
ASSUMPTION: This role requires a high level of expertise in influencer marketing, with a strong focus on data-driven decision-making and strategic planning.
💰 Compensation & Benefits
Salary Range: $160,000 - $200,000 USD per year
Benefits:
- Bonus
- Equity
- Benefits
- Employee Travel Credits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on factors such as training, transferable skills, work experience, business needs, and market demands.
📌 Applicant Insights
🔍 Company Context
Industry: Airbnb operates in the hospitality and travel accommodations industry, with a focus on connecting guests with unique stays and experiences worldwide.
Company Size: Airbnb is a large company with 5,001-10,000 employees, offering a wide range of opportunities for growth and collaboration.
Founded: Airbnb was founded in 2007 and has since grown to over 5 million Hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.
Company Description:
- Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million Hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe.
- Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
- Airbnb is committed to working with the broadest talent pool possible and believes that diverse ideas foster innovation and engagement.
Company Specialties:
- travel accommodations
- collaborative economy
- and hospitality
Company Website: airbnb.com
ASSUMPTION: Airbnb's unique business model and global presence offer a dynamic and innovative work environment for employees.
📊 Role Analysis
Career Level: This role is at the senior management level, with a focus on strategic planning and operational execution.
Reporting Structure: The Growth Marketing Lead, Affiliates will report directly to the Head of Growth Marketing and collaborate with cross-functional teams, including Comms, Brand Marketing, Creative, Product, Engineering, Data Science, and Analytics.
Work Arrangement: This role is remote-eligible, with occasional work at an Airbnb office or attendance at offsites, as agreed to with the manager. The role is only open to candidates who live in a state where Airbnb, Inc. has a registered entity.
Growth Opportunities:
- As Airbnb continues to expand its global presence, there may be opportunities for the Growth Marketing Lead, Affiliates to grow into a more senior role or take on additional responsibilities.
- The successful candidate will have the opportunity to work with a diverse and talented team, gaining exposure to various aspects of the business and developing their skills in the process.
- Airbnb offers a range of benefits and perks, including bonus, equity, benefits, and Employee Travel Credits, to support the growth and development of its employees.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Airbnb's global expansion and new product development.
🌍 Location & Work Environment
Office Type: Airbnb's offices are designed to be collaborative and innovative spaces that foster creativity and productivity.
Office Location(s): Airbnb has offices in San Francisco, CA; Singapore; and Dublin, Ireland. However, this role is remote-eligible, with occasional work at an Airbnb office or attendance at offsites, as agreed to with the manager.
Geographic Context:
- Airbnb's global presence offers the opportunity to work with a diverse and international team, with the potential for travel to various locations worldwide.
- The United States, where this role is based, is a large and diverse market with a strong focus on innovation and technology.
- The remote work arrangement offers flexibility and the opportunity to work from anywhere within the United States, subject to Airbnb's registered entity requirements.
Work Schedule: The standard work schedule for this role is full-time (40 hours/week), with occasional work at an Airbnb office or attendance at offsites, as agreed to with the manager.
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and the opportunity to balance work and personal responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Operational execution and project management skills
- Communication and collaboration skills
- Technical knowledge of growth marketing, influencer marketing, and digital marketing strategies
- Cultural fit and alignment with Airbnb's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with influencer marketing, digital marketing strategies, and data-driven decision-making
- Research Airbnb's business and industry trends to demonstrate your understanding of the company and its competitive landscape
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit
ATS Keywords: Influencer Marketing, Growth Marketing, Digital Marketing, Strategic Planning, Operational Execution, Project Management, Data-Driven Decision Making, Cross-Functional Collaboration, Global Expansion, New Product Development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, operational execution, and cultural fit with Airbnb's values and mission.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, Twitter/X)
- Social listening and influencer management tools (Sprinklr, CreatorIQ)
- Marketing tech stack and data pipelines
- Tracking, testing, and analytics tools
- Excel (functions, pivots, etc.)
- SQL (preferred)
ASSUMPTION: The successful candidate will have experience with a wide range of tools and technologies relevant to growth marketing, influencer marketing, and digital marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Belonging
- Authenticity
- Inclusion
- Innovation
- Trust
- Win-Together
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Creative and innovative
- Customer-focused
Self-Assessment Questions:
- How do you align with Airbnb's values, particularly in the context of this role?
- How do you approach working with cross-functional teams and managing projects with tight deadlines?
- How do you stay up-to-date with emerging trends and platforms in the influencer marketing space?
ASSUMPTION: The successful candidate will demonstrate a strong cultural fit with Airbnb's values and work style, with a focus on collaboration, innovation, and data-driven decision-making.
⚠️ Potential Challenges
- Managing a global influencer affiliate program requires a high degree of strategic thinking, operational execution, and cultural sensitivity
- Working with a diverse and international team may present communication and collaboration challenges
- Balancing the need for brand and business impact with the need for creative and innovative content may be challenging
- The remote work arrangement may present challenges in terms of communication, collaboration, and work-life balance
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, with a strong focus on strategic thinking, operational execution, and cultural fit.
📈 Similar Roles Comparison
- This role is unique in its focus on launching, scaling, and managing a global influencer affiliate program within a large, global consumer brand
- Unlike other influencer marketing roles, this position requires a high degree of strategic thinking and operational execution, with a strong focus on data-driven decision-making
- Career progression in this role may involve taking on additional responsibilities or moving into a more senior role within Airbnb's growth marketing team
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on Airbnb's global expansion and new product development.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a new product launch
- Managing a global influencer affiliate program, including scaling the US program and supporting local teams in 0 to 1 pilots worldwide
- Creating and executing a data-driven approach to influencer selection, compensation, and campaign optimization
ASSUMPTION: These sample projects demonstrate the strategic thinking, operational execution, and data-driven decision-making required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Airbnb's overall growth strategy, and how will my work contribute to the company's success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Airbnb support the professional development and growth of its employees, particularly in this role?
- What are the key challenges facing the growth marketing team, and how can this role help address them?
- How does Airbnb approach collaboration and communication in a remote work environment?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit
- Research Airbnb's business and industry trends to demonstrate your understanding of the company and its competitive landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
