Growth Marketing Lead

📌 Core Information

🔹 Job Title: Growth Marketing Lead

🔹 Company: LMArena

🔹 Location: Hybrid/SF Bay Area

🔹 Job Type: Full-Time

🔹 Category: Research Services

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving awareness, engagement, and adoption across various channels
• Leading experiments and building repeatable programs
• Collaborating across functions to connect product and community momentum
• Defining how open AI evaluation reaches users

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Design and test growth initiatives across owned, earned, and paid channels, quickly identifying what drives results, doubling down, and scaling up

✅ Lead go-to-market strategy for new features, leaderboards, tools, and research launches, using data to refine messaging, positioning, and distribution

✅ Own SEO/GEO and content distribution strategy, ensuring our best content is discoverable, relevant, and optimized for our core audiences

✅ Lead organic social strategy across X, LinkedIn, and other surfaces, experimenting with tone, timing, and content to maximize impact

✅ Test and scale localized efforts to reach technical communities and research hubs globally

✅ Run paid media experiments (search, social, sponsorships) to drive quality traffic and engagement, tracking performance closely

✅ Partner across product, research, comms, and community teams, and help mentor or manage collaborators and vendors as we scale

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience across growth marketing, content marketing, acquisition, product marketing, or related full stack roles in a technical environment

Required Skills:

• Strong understanding of AI/ML platforms, with the ability to translate technical concepts into campaigns, content, and channel strategies
• Proven ability to lead cross-functional growth initiatives, working with product, design, content, and research teams from strategy through execution
• Demonstrated experience running experimentation-based marketing (A/B tests, performance optimization, growth loops) across SEO/GEO, paid, social, and lifecycle channels
• Excellent written and verbal communication skills, with a portfolio of technical content (e.g., blog posts, product updates, campaign briefs)
• Experience engaging developer or research communities, comfortable gathering feedback, building trust, and tailoring content to audience needs with community and distribution platform strategies
• A data-driven marketer with a bias toward action, comfortable setting strategy, executing quickly, and learning fast in 0-1 environments

Preferred Skills:

• Fluency in multiple languages
• Experience working with AI/ML models directly

ASSUMPTION: Candidates with experience in AI/ML research or development may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a mid-level marketing role in the SF Bay Area)

Benefits:

• Competitive salary and meaningful equity
• Comprehensive healthcare coverage (medical, dental, vision)
• The opportunity to work on cutting-edge AI with a small, mission-driven team
• A culture that values transparency, trust, and community impact

Working Hours: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Research Services, focusing on AI evaluation and community engagement

Company Size: 11-50 employees, offering a dynamic and collaborative work environment

Founded: 2025, with a mission to make AI progress more transparent and grounded in real-world usage

Company Description:

• LMArena is an open platform where everyone can easily access, explore, and interact with the world’s leading AI models
• The company helps shape a public leaderboard by comparing AI models side by side and casting votes for the better response
• LMArena is trusted by organizations like Google, OpenAI, Meta, xAI, and more, with over one million monthly users and growing developer adoption

Company Specialties:

• AI evaluation
• AI research
• AI community

Company Website: lmarena.ai

ASSUMPTION: LMArena is a rapidly growing startup with a strong focus on innovation and community impact.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams

Work Arrangement: Hybrid, with a flexible work-from-home policy

Growth Opportunities:

• Potential to lead and mentor a team as the company grows
• Opportunities to work on cutting-edge AI projects and influence the company's direction
• Chance to gain experience in a fast-paced, startup environment

ASSUMPTION: This role offers significant growth potential as the company continues to expand its user base and impact on the AI industry.

🌍 Location & Work Environment

Office Type: Hybrid, with an office located in San Francisco, California

Office Location(s): San Francisco, California 94104, US

Geographic Context:

• The SF Bay Area offers a vibrant tech industry, with numerous networking opportunities and events
• The region is known for its diverse culture, mild climate, and numerous outdoor activities
• San Francisco is a major hub for AI research and development, with many leading companies and institutions based in the area

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and company vision
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with key team members to assess team dynamics and fit

Key Assessment Areas:

• Strategic thinking and planning
• Data-driven decision making
• Cross-functional collaboration and communication
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in growth marketing, content marketing, and AI/ML
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare a case study or project presentation that demonstrates your ability to drive growth and engagement in a technical environment
• Research LMArena's mission, values, and recent projects to show your enthusiasm and understanding of the company

ATS Keywords: Growth marketing, content marketing, AI/ML, SEO/GEO, social media, paid campaigns, GTM, influencer strategy, experimentation, data-driven marketing, community engagement, technical content, cross-functional leadership, performance optimization, localized campaigns, communication skills

ASSUMPTION: LMArena's hiring process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics
• SEO/SEM tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Paid media platforms (e.g., Google Ads, Facebook Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Trust
• Community impact

Work Style:

• Collaborative and cross-functional
• Data-driven and experimental
• Mission-focused and impact-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with cross-functional teams to drive growth and engagement?

ASSUMPTION: LMArena values candidates who are adaptable, data-driven, and passionate about driving community impact through AI evaluation.

⚠️ Potential Challenges

• Balancing multiple priorities and stakeholders in a fast-paced environment
• Keeping up with the latest trends and developments in AI/ML and marketing
• Managing a hybrid work arrangement and maintaining strong communication with remote team members
• Adapting to the company's evolving needs and priorities as it grows

ASSUMPTION: These challenges can be overcome with strong project management skills, a growth mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of AI/ML platforms and the ability to translate technical concepts into campaigns and content
• LMArena's focus on open, community-driven AI evaluation sets it apart from other AI research and development companies
• This role offers significant growth potential and the opportunity to work on cutting-edge AI projects, making it an attractive choice for experienced marketing professionals looking to make an impact in the AI industry

ASSUMPTION: Candidates should consider their long-term career goals and the unique aspects of LMArena's mission and culture when comparing this role to other opportunities.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI model evaluation tool, including messaging, positioning, and distribution
• Optimizing LMArena's blog and content strategy to improve search visibility, engagement, and user growth
• Launching and scaling localized campaigns to reach technical communities and research hubs in key global markets

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the Growth Marketing Lead role at LMArena.

❓ Key Questions to Ask During Interview

• How does LMArena plan to expand its user base and impact in the next year?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LMArena support the professional development and growth of its employees?
• What are the most significant challenges facing the AI evaluation and community engagement space, and how can this role help address them?
• How does LMArena foster a culture of transparency, trust, and community impact?

ASSUMPTION: These questions demonstrate your interest in LMArena's mission, culture, and long-term success, while also providing valuable insights into the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, using the ATS keywords provided
• Prepare a case study or project presentation that demonstrates your ability to drive growth and engagement in a technical environment
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.