📌 Core Information
🔹 Job Title: Growth Marketing Lead
🔹 Company: Regal.ai
🔹 Location: New York, United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: Hybrid (In-office T/W/TH, Office Optional M/F)
🚀 Job Overview
Key aspects of this role include:
- Driving growth through experiential and digital distribution strategies
- Conducting rapid-fire experiments across various channels
- Optimizing creative content for maximum impact
- Collaborating closely with Regal execs and having high visibility into the marketing team's operations
ASSUMPTION: This role requires a strong focus on data-driven decision making, constant iteration, and a growth hacking mindset to succeed.
📋 Key Responsibilities
✅ Run rapid-fire experiments across paid social, SEM, display, and the website, setting clear hypotheses, launching tests, and optimizing for CAC and ROAS.
✅ Tinker with new channels, from TikTok-style B2B content to AI-powered ad creation, to finding underpriced media that others haven’t tapped into yet.
✅ Be a scrappy executor: if we want to test OOH or podcast ads, you’ll research vendors, vet them, negotiate pricing, and launch quickly.
✅ Leverage paid and organic strategies to amplify content across channels like LinkedIn, newsletters, display ads, and video.
✅ Optimize every piece of creative: from landing pages to ads to short-form video, using the latest marketing tools, AI, and automation.
✅ Move fast and iterate constantly: speed is everything in this role. We don’t need perfect; we need what works right now.
✅ Measure and report on performance: track pipeline contribution, CPL, ROAS, and iterate based on what’s working (and what’s not)
ASSUMPTION: This role requires a high level of autonomy and the ability to work in a fast-paced, ever-changing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years in growth, demand gen, or digital marketing, ideally within a high-growth B2B or B2C SaaS environment
Required Skills:
- Proven experience in growth marketing, demand generation, or digital marketing
- Strong analytical skills and data-driven mindset
- Experience with paid media (social, display, SEM, etc.)
- Excellent creative problem-solving skills
- Ability to work quickly and efficiently in a fast-paced environment
- Strong communication and collaboration skills
Preferred Skills:
- Experience with AI-driven ad creative and content distribution
- Familiarity with marketing automation tools
- Background in B2B or SaaS marketing
ASSUMPTION: While not explicitly stated, experience with AI-driven marketing tools and B2B/SaaS marketing would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $125,000 per year
Benefits:
- Medical, Dental, and Vision plans - 80% covered by the company
- Flexible PTO & 11 paid holidays/year
- 401k Plan
- Paid parental leave
- Pre-tax commuter benefits
- In-office breakfast and snacks daily
- Happy hours, team outings, & annual off-sites
- Complete laptop workstation
Working Hours: 40 hours per week, with flexible hours and the option to work remotely on Mondays and Fridays
ASSUMPTION: The salary range provided is a reasonable estimate based on the role, experience level, and location. However, actual compensation may vary based on individual qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI Agent Platform for enterprise CX
Company Size: 51-200 employees, which means a mid-sized company with a more established yet still agile work environment
Founded: 2020, making it a relatively new but rapidly growing startup
Company Description:
- Regal is transforming customer experiences with Voice AI Agents
- They help businesses overcome hurdles in support, sales, and operations calls
- Regal connects with first-party customer data to perfect every customer conversation
Company Specialties:
- AI Agent Platform
- Enterprise CX
- Customer Support
- Sales and Operations Calls
Company Website: Regal.ai
ASSUMPTION: Regal.ai is a fast-growing startup with a strong focus on innovation and customer experience, making it an attractive place for growth-minded professionals.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the marketing leadership team and collaborates closely with Regal execs
Work Arrangement: Hybrid, with in-office requirements on T/W/TH and office-optional M/F
Growth Opportunities:
- Potential to shape processes and influence product direction
- Ability to drive revenue and contribute to the company's success
- Opportunities to learn and grow within a fast-paced, high-growth environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: In-person, with a focus on building a strong company culture
Office Location(s): New York, United States
Geographic Context:
- New York City offers a vibrant and diverse environment with numerous cultural attractions
- The NoMad neighborhood is known for its trendy restaurants, bars, and shops
- The office is centrally located, making it easily accessible by public transportation
Work Schedule: Flexible, with the option to work remotely on Mondays and Fridays
ASSUMPTION: The in-person work environment at Regal.ai fosters collaboration and team building, while the flexible work arrangement provides a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the marketing leadership team to discuss the role and assess skills
- Final interview with the CEO or another senior leader to discuss long-term goals and fit within the company
Key Assessment Areas:
- Data-driven decision making and analytical skills
- Growth hacking mindset and creativity
- Collaboration and communication skills
- Problem-solving abilities and adaptability
Application Tips:
- Highlight relevant experience and achievements in growth marketing, demand generation, or digital marketing
- Demonstrate a strong understanding of data-driven marketing strategies and tools
- Showcase your ability to work quickly and efficiently in a fast-paced environment
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Growth Marketing, Digital Marketing, Paid Media, Data-Driven, Experimentation, Optimization, Content Distribution, Ad Creation, Performance Measurement
ASSUMPTION: The interview process at Regal.ai is designed to assess cultural fit, skills, and long-term potential, with a strong focus on data-driven decision making and growth hacking mindset.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- AI-driven ad creation and content distribution platforms
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary, but a strong background in marketing automation, AI-driven platforms, and analytics tools would be highly beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Regal.ai is at the forefront of AI Agent Platform technology and values continuous learning and improvement
- Collaboration: The company fosters a collaborative work environment where team members support and learn from each other
- Customer-centric: Regal.ai is focused on transforming customer experiences and values a deep understanding of customer needs
Work Style:
- Fast-paced: The company operates in a fast-changing environment and values quick decision-making and execution
- Data-driven: Regal.ai relies on data-driven insights to inform decision-making and strategy
- Adaptable: The company values employees who can adapt to change and thrive in ambiguity
Self-Assessment Questions:
- Do you thrive in fast-paced, high-growth environments?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a growth hacking mindset and a strong desire to test, iterate, and optimize?
ASSUMPTION: Regal.ai values employees who are innovative, collaborative, and customer-centric, with a strong ability to adapt to change and thrive in a fast-paced environment.
⚠️ Potential Challenges
- The role requires a high level of autonomy and the ability to work in a fast-paced, ever-changing environment
- Regal.ai is a rapidly growing startup, which can sometimes lead to uncertainty and change in priorities
- The role may require occasional work on weekends or evenings to meet tight deadlines
- The company's focus on innovation and cutting-edge technology may require employees to learn new tools and processes quickly
ASSUMPTION: While Regal.ai offers numerous opportunities for growth and innovation, the role may also present challenges related to the fast-paced, high-growth environment and the need to adapt to change quickly.
📈 Similar Roles Comparison
- This role is unique in its focus on growth hacking and experimentation within the AI Agent Platform industry
- Compared to traditional marketing roles, this position requires a stronger emphasis on data-driven decision making and constant iteration
- Career paths within Regal.ai may vary, but the company offers opportunities for growth and advancement within the marketing team and the broader organization
ASSUMPTION: This role is distinct from other marketing positions due to its focus on growth hacking, experimentation, and the unique industry of AI Agent Platforms for enterprise CX.
📝 Sample Projects
- Developing and executing a rapid-fire experiment to test a new paid social channel for customer acquisition
- Optimizing ad creative using AI-driven tools to improve click-through rates and conversions
- Leveraging paid and organic strategies to amplify content and drive engagement across multiple channels
ASSUMPTION: These sample projects illustrate the data-driven, experimental, and creative nature of the Growth Marketing Lead role at Regal.ai.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as product and sales?
- What are the most significant challenges facing the company in the next 6-12 months, and how can this role help address them?
- How does Regal.ai support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to assess the company's growth strategy, team dynamics, challenges, and support for employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare examples of your past growth marketing, demand generation, or digital marketing projects and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
