📌 Core Information
🔹 Job Title: Growth Marketing Lead
🔹 Company: Anchorage Digital
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time - Remote
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing overall growth marketing strategy
- Building and leading a high-performing growth marketing team
- Driving significant customer acquisition and revenue growth
- Collaborating cross-functionally with sales, product, and engineering teams
ASSUMPTION: This role requires a strategic mindset coupled with hands-on execution, as well as strong leadership experience in B2B marketing.
📋 Key Responsibilities
✅ Own and drive the growth marketing function, building and mentoring a high-performing team
✅ Develop and implement the overall growth marketing strategy, aligning with business objectives and revenue targets
✅ Manage complex marketing funnels, A/B testing frameworks, and experimentation roadmaps to continuously improve conversion rates
✅ Collaborate cross-functionally with sales, product, and engineering teams to ensure seamless customer journeys and integrated marketing efforts
✅ Consistently deliver on key performance indicators (KPIs) and contribute directly to the company's revenue growth
ASSUMPTION: This role requires a strong understanding of various marketing strategies and tools, as well as the ability to proactively identify, test, and scale new growth opportunities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation
Required Skills:
- Proven ability to drive significant customer acquisition and revenue growth in a B2B crypto, fintech, or other complex/regulated industries
- Strong leadership experience, including direct management of marketing teams
- Expertise in account-based marketing (ABM) strategies and tools, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, Tableau)
- A strategic mindset coupled with a hands-on approach to problem-solving and campaign execution
Preferred Skills:
- Experience in the crypto or fintech industry
- Familiarity with the Hamilton musical soundtrack
ASSUMPTION: Although not required, having experience in the crypto or fintech industry and being emotionally moved by the Hamilton soundtrack could provide a cultural fit advantage.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (Based on industry standards for a senior marketing role in the crypto/finance sector with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Parental leave
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the crypto/finance sector with 10+ years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on digital assets and cryptocurrency
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2017 in San Francisco, California
Company Description:
- Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry’s leading security infrastructure
- Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S.
- Serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings
Company Specialties:
- Digital assets
- Cryptocurrency
- Security
- Custody
- Fintech
- Blockchain
- Software
- Finance
- Trading
- Bitcoin
- Staking
- Governance
- Self-custody
Company Website: www.anchorage.com
ASSUMPTION: Anchorage Digital is a well-funded, mid-sized company in the crypto and fintech industry, focused on providing secure and innovative digital asset services to institutions.
📊 Role Analysis
Career Level: Senior-level role with significant impact on the company's growth and revenue
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading the growth marketing team
Work Arrangement: Remote solely, with the option to work from any of the company's offices in the United States, Portugal, Singapore, or Sioux Falls, South Dakota
Growth Opportunities:
- Potential to grow into a VP or Director of Marketing role as the company expands
- Opportunities to work on cutting-edge projects in the rapidly evolving crypto industry
- Chance to mentor and develop junior marketing team members
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and learning new skills in the dynamic crypto industry.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in the United States, Portugal, Singapore, and Sioux Falls, South Dakota
Office Location(s): San Francisco, CA; Porto, Portugal; Singapore; Sioux Falls, SD
Geographic Context:
- The United States is the primary market for this role, with a focus on driving growth in the domestic crypto industry
- Porto, Portugal, and Singapore offices provide opportunities for international expansion and collaboration
- The remote work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously with team members in different time zones
ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, while the diverse office locations offer opportunities for international collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Growth Marketing Manager
- On-site or video interview with the CMO and other team members
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Technical expertise in marketing strategies and tools
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing automation, analytics, and attribution models
- Showcase your understanding of the crypto and fintech industries, as well as your familiarity with the Hamilton musical soundtrack
ATS Keywords: B2B marketing, growth marketing, demand generation, leadership, account-based marketing, SEO, SEM, marketing automation, CRM systems, analytics tools, strategic planning, problem-solving, customer acquisition, revenue growth, cross-functional collaboration, market insights
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, technical expertise, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Tableau)
- SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Ads)
- Account-based marketing tools (e.g., Engagio, Demandbase, 6sense)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Security
- Collaboration
- Integrity
- Customer-centricity
Work Style:
- Strategic and hands-on
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive on both strategic planning and hands-on execution?
- Are you comfortable working in a fast-paced, regulated industry?
- Do you enjoy collaborating cross-functionally with various teams?
- Are you passionate about driving significant growth and revenue?
ASSUMPTION: Candidates who are strategic and hands-on, data-driven, collaborative, adaptable, and passionate about driving growth will likely be a good fit for this role and company culture.
⚠️ Potential Challenges
- Working in a fast-paced, regulated industry with frequent changes and updates
- Managing a remote team with members in different time zones
- Balancing strategic planning with hands-on campaign execution
- Keeping up with the latest marketing trends and technologies in the crypto and fintech industries
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on driving significant growth and revenue in a B2B crypto or fintech context
- This role involves both strategic planning and hands-on execution, making it unique compared to other marketing positions
- Career progression in this role could lead to VP or Director of Marketing opportunities as the company grows
ASSUMPTION: This role is unique in its focus on driving growth in the B2B crypto or fintech industry, requiring a strategic and hands-on approach to marketing.
📝 Sample Projects
- Developing and executing a comprehensive ABM strategy to target enterprise-level institutions
- Optimizing marketing funnels and conversion rates through A/B testing and experimentation
- Collaborating with product and engineering teams to launch new features and products, driving user acquisition and engagement
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, as well as the importance of cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role fits into that plan?
- How does the growth marketing team collaborate with other departments, such as sales and product?
- What are the most significant challenges facing the growth of the company, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and remote work?
ASSUMPTION: These questions will help candidates better understand the company's growth plans, team dynamics, challenges, and employee support, allowing them to make an informed decision about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare to discuss your experience with marketing automation, analytics, and attribution models during the interview
- Showcase your understanding of the crypto and fintech industries, as well as your familiarity with the Hamilton musical soundtrack
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
